It is commonly believed that high volume marketing yields positive results for a brand. More advertising equals more sales, right? In reality, this does not seem to be the case when it comes to consumers who fall into the millennial …
Big Data is a sweeping term for the large-scale analysis of people’s habits and buying trends in the marketing world. An example would be looking through the overall google search trends for a period of time or a certain age …
It is easy to believe when it comes to success in the world of marketing that extroverts would be the clear winners over introverts. Extroverts find it easier to participate in the essential tasks that lead to success such as …
Kristin Hambelton was recently the subject of a Women & Business interview in which she spoke about her experiences in marketing and how she came to become Chief Marketing Officer of Evariant, a leading healthcare software company. Hambelton held a …
Lego recently launched its “Kronkiwongi” campaign as a way to integrate the concept of co-creation as part of its marketing strategy. “Kronkiwongi” is Lego’s term for building an item that doesn’t already exist. The Facebook campaign will illustrate responses from …
With the uptick in employment, marketing careers are also seeing a steady rise. A recent poll conducted by jobseeker.com showed that up to 50% of openings are sales-related and 41% are marketing related. Communication and social skills are vital to …
The absence of a clearly delineated marketing strategy could severely derail the growth of a business operation. This fact has proven to be a sobering reality for a fledgling regional airline operation. Appalachian Air, a commercial airliner, has reported flagging …
Already famous for its marine mammals such as the killer whale Shamu, SeaWorld Parks & Entertainment launched an aggressive new marketing campaign that showcases its animal rescue and rehabilitation work. The company launched a new campaign and website, called SeaWorld …
Katrina Jefferson is a young marketing consultant who has managed to acquire an impressive amount of experience, especially for her age. She worked with household names like Sears, Red Bull and Toys R Us before taking the plunge and going …
When it comes to marketing in this second decade of the new millennium, it is impossible to ignore social media and expect to stay competitive in just about any industry. Social media has become a staple of modern life around …