Master's Degrees in Marketing and Business Administration

MBA programs offering an emphasis in marketing or market research have become very popular in recent years. As businesses are more often turning to highly specialized marketing consultants or hiring internal marketing strategists to help them grow market share or achieve dominance, professionals with business acumen developed through advanced degree programs are proving to be most capable of ensuring strategic success.

Specialized MBA programs, as well as MA and MS programs specific to marketing and market research, have become the standard in the industry among consultants working with the most successful public relations and business services firms, as well as in-house marketing managers and directors.