Bachelor's Degrees in Marketing and Business

Marketing professionals prepared with bachelor’s degrees in marketing represent a competitive force in the job market, and an innovative presence in the marketing industry. At the bachelor’s level, students build on core knowledge of marketing concepts with more advanced skills related to marketing systems, methods and mediums.

Bachelor’s programs in marketing refine the skills needed to reach target markets through the most effective channels. Bachelor’s programs in marketing provide the ideal mix of foundational knowledge and career skills needed to prepare aspiring market research analysts, media buyers, public relations specialists, and mid-level managers for careers in the marketing industry.