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The Untapped Market of Female Baby Boomers

Women drive 70-80% of all consumer purchasing in the US, and women over 50 years old control an overall net worth of $19 trillion. This would seem to make them an obvious target for marketers. However, most advertising targets the …

Where to Find Awesome Marketing Conferences in 2016

In an era where technology dominates most professional interactions, it has become easier than ever to access career development without leaving your home or office. So why spend the money and travel time to attend a marketing conference? Because there …

Using SEO to Market a Business

With Google constantly refining its search algorithms, the best practices for SEO (search engine optimization) are constantly changing. Strategies that got you to the top of Google searches in 2010 will now cause your site ranking to be downgraded. So, …

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