These days it seems that major food-chain Chipotle Mexican Grill is becoming more renowned for its bad press than its tasty burritos. During the past two years, the company has been slammed with PR nightmares, including: Several cases of e. …
Social media is all the rage, and even the venerable Wall Street Journal covered the dramatic growth in advertising on Facebook. The company posted a 52% surge in its revenue for the first-quarter of 2016. This represented a three-fold increase …
Women drive 70-80% of all consumer purchasing in the US, and women over 50 years old control an overall net worth of $19 trillion. This would seem to make them an obvious target for marketers. However, most advertising targets the …
The marketing of herbal dietary supplements became substantially more challenging in 2015 after the New York State Attorney General’s (AG) office asserted that several popular store brands did not contain the herbs they claimed to. If true, this would be …
The consumer demand for foods deemed “organic” or “all natural” continues to grow each year. In fact, the Organic Trade Association claims that “organic is the fastest growing sector of the U.S. food industry.” And while the USDA has clear-cut …
Retail heavyweight Gap Inc. has been a household name for decades. With Gap – and sister companies Banana Republic, and Old Navy – stores in over 3,700 locations worldwide, the brand is almost impossible to avoid. Yet, recent sales figures …
In an era where technology dominates most professional interactions, it has become easier than ever to access career development without leaving your home or office. So why spend the money and travel time to attend a marketing conference? Because there …
With Google constantly refining its search algorithms, the best practices for SEO (search engine optimization) are constantly changing. Strategies that got you to the top of Google searches in 2010 will now cause your site ranking to be downgraded. So, …
While some marketing experts may be tiring of hearing about changing social media trends, social media marketing is never more important than during the Fall season as businesses begin preparing their advertising for the holiday season. Businesses will especially have …
Job-Seeking marketing professionals are often so used to marketing a service or a product that they tend to forget that they themselves are a marketable commodity. When searching for a new job or looking to get promoted, it is important …