Social media is not just for fun anymore. Today, it is more important than ever to be connected and to know what to do with those connections. Social media has taken over and with its massive popularity has sprouted new …
Drip marketing is a marketing strategy that was developed soon after email became the international standard for communicating. Drip marketing consists of messages that are sent or “dripped” to current and prospective customers over time. These marketing messages are pre-written …
No longer the new kid on the block, Instagram has made a huge impact on the social media world and in turn, the marketing world. With 28 percent of the U.S. population using the app according to Forbes, it is …
Though email has existed for more than 50 years now and is the oldest style of online communication, it is still an effective tool for marketing. Mobile devices such as tablets and smartphones have led to a rebirth in the …
Millennials are rewriting the textbook on advertising in a social media driven world. Traditional ad placement can still yield results, but millennials respond best to genuine, human advertisement. Here is a short list of ways to capitalize on the new …
Recently, Sheraton Hotels & Resorts announced its “Where Actions Speak Louder” $100 million marketing campaign. This newest campaign aims at attracting a larger client base by highlighting improvements in the overall customer experience. Adam Aron, CEO of Starwood Hotels & …
The difficulties of targeting an audience and providing quality marketing to individuals presents more than enough of a challenge to marketers in the modern age. Competitors will often complicate things by releasing marketing campaigns that promote their product while simultaneously …
Sources from BuzzFeed to major news platforms like The Guardian have recently reported on the mixed response to the advertising campaign put on by Universal for the summer children’s movie, Minions. Negative response to oversaturation is not uncommon in the …
When planning a commercial, businesses have to consider whatever factors might have an impact on the success of their marketing. Different markets respond to an endless variety of stimuli in ways that can be difficult to predict. Interestingly, recent research …
In the digital age, print mediums are starting to hurt as more and more commerce moves into the e-market. Magazines, newspapers, and books, have all started making transitions into digital formats, while still trying to survive as best they can …