With technology being as prolific as it is, marketers are faced with the challenge of trying to take full advantage of its capability in order to get their message to the masses, increase brand awareness, and ultimately land more sales. …
The world of marketing has come a long way over the last 20 years, particularly with the proliferation of the internet and online brand awareness efforts. In recent years marketers have tried to find new and better ways to get …
Marketing is one of the oldest and most prestigious fields in existence and like just about everything else in the world it has taken on a whole new dynamic with the proliferation of the internet. Online marketing has practically become …
Gartner Marketing, based in Stamford, Connecticut has announced the results of its recent Digital Marketing survey which shows that companies plan to spend more on digital marketing next year. Just over 50 percent of those surveyed said that they would …
Crew’s former chief marketing officer, Diego Scotti, has been named to the same executive position with Verizon Communications. Scotti’s duties with Verizon will begin on October 6 and will involve him spearheading all of the company’s marketing campaigns for their …
When it comes to marketing, automakers are among the biggest spenders. And as expansive as the marketing budgets and campaigns have been for car companies, they are about to get even bigger. A number of major auto brands have announced …
Former Disney marketing executive Jeremy Tucker has been hired as the chief of US marketing for Nissan, despite the fact that he has absolutely no experience in the automotive industry. Nissan recently made changes to its advertising approach by promising …