If you are interested in a career in marketing within Quebec choose from the resources below.
 | What is the Industry like in Quebec? |
| What are the Major Firms? |
| What are Salaries like in Quebec? |
| What School Programs are Available? |
Quebec Marketing Job Industry
The marketing industry of Quebec is the second largest in Canada, with $1.49 billion in revenue in 2008. The marketing industry compensated professionals with$ 484.5 million in 2008, and had an operating profit margin of 10.6%. Marketing firms produced $633.4 million in revenue and paid $239.6 million in salaries for the same time period.
Public relations services earned $84.9 million in revenue and distributed $33.5 million in salaries. Media buying agencies generated $86.1 million in revenue and paid $39.2 million in salaries.
Quebec Job Statistics
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The Quebec economy is the 37th largest of any geographic region in the world, just behind Greece, and has the 17th highest gross domestic product per capita in the world. This enormous economic output comprises 20.36% of Canada’s entire GDP, and puts Quebec second only to Ontario in provincial economic strength.
The economy of Quebec is based on highly educated workers that power a number of industries, including a high tech industry that is one of North America’s largest. Over 7,300 high tech businesses are located in Quebec and employ over 145,000 workers. Almost 1.1 million Quebec professionals work in scientific and technological fields. This massive number of knowledge workers will continue to create many new marketing endeavors in the coming years as Quebec companies utilize marketing resources to leverage business growth.
Montreal had a gross metropolitan product of $148 billion in 2008. Montreal serves as one of Canada’s most important transportation hubs with the Port of Montreal handling 26 million tons in cargo annually, and is a major railway hub. Montreal is a major center of finance and headquarters the Royal Bank of Canada, National Bank of Canada, Bank of Montreal and Desjardins Group.
Marketing Firms in Quebec
Many of Canada’s most successful marketing firms call Quebec home.
- MetaSEO of Montreal, Quebec
- NVI of Montreal, Quebec
- Alphasearch.ca of Montreal, Quebec
- 3v Imaging of Montreal, Quebec
- K 2 Marketing Communication, Inc. of Laval, Quebec
Professional Associations
- Association Des Professionnels De La Communication et Du Marketing
- Association du Marketing Relationnel
- Quebec Produce Marketing Association (QPMA)
- The Canadian Institute of Marketing
- Canadian Society for Marketing Professional Services (CSMPS)
- Incentive Marketing Association Canada
- Out-of-Home Marketing Association of Canada (OMAC)
- Canadian Internet Marketing Association
Marketing Salaries in Quebec
The Quebec marketing industry paid out salaries that were significantly larger than the national average. A marketing manager in Quebec in the bottom quartile earned $78,096 for 2012, according to CanadaVisa.com. This was $5,182 more than the national average of $72,914. The median salary for this profession in Quebec was $100,698, which was a premium of $6,682 over the national median of $94,016. The highest quartile for this profession earned $126,030 or 8,363 more than the national average of $117,667.
Market research analysts II in Quebec earned $53,642 if they were in the lowest quartile, which was $3,559 more than the national average for this quartile at $50,083. The median salary for this profession in Quebec was $62,128 which was $4,212 more than the national median of $58,006. Market research analysts in the top quartile in Quebec earned $70,442, a $4,675 advantage over the national comparable salary of $65,767.
Top marketing executives in Quebec earned $131,504 for 2012 if they were in the lowest quartile, which was $8,725 more than the lowest quartile nationally of $122,779. The median salary for this profession in Quebec was $156,580 or $10,390 more than the national median of $146,190. The top earners in the highest quartile of Quebec marketing executives commanded a salary of $178,144 or 11,821 more than comparable professionals nationally.
As of 2011, advertising and marketing professionals in Quebec averaged $83,104, according to the Canadian government’s economic research branch, Statistics Canada. In general, advertising and marketing salaries were higher in Montreal than Hull, Quebec City, or Trois-Rivieres.
Advertising Manager Salary
Advertising managers in Montreal earned a median salary of $92,760 compared to $86,180 in Quebec City, $85,489 in Hull, and $84,913 in Trois-Rivieres.
Market Integration Manager Salary
Market integration managers in Montreal earned a median salary of $98,231 compared to $91,263 in Quebec City, $90,531 in Hull, and $89,922 in Trois-Rivieres.
Market Research Analyst Salary
Market research analysts in Montreal earned a median salary of $62,128 compared to $57,721 in Quebec City, $57,259 in Hull, and $56,873 in Trois-Rivieres.
Market Research Manager Salary
Market research managers in Montreal earned a median salary of $87,514 compared to $81,307 in Quebec City, $80,655 in Hull, and $80,112 in Trois-Rivieres.
Marketing Manager Salary
In Montreal, marketing managers were among the highest paid in the Province. The median among them was $100,698 compared to $93,556 in Quebec City, $92,805 in Hull, and $92,180 in Trois-Rivieres.
Employment and salary data included in these tables was originally published by Statistics Canada.
Marketing Degrees in Quebec
Quebec is home to 17 universities that provide four year degrees in marketing related fields. Quebec also has more than 25 community colleges, trade schools and technical schools that offer shortened degree programs with an Associate’s degree or a certificate conferred upon successful completion.
Marketing positions almost universally require at least a Bachelor’s degree, while those in management are often awarded to applicants with dual or advanced degrees and at least seven years of work experience. In order to acquire a position in marketing, a Master’s degree is often necessary as well as at least 15 years of work experience.
Among the great public and private colleges in Quebec are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Quebec: