If you are interested in a career in marketing within Ontario choose from the resources below.
 | What is the Industry like in Ontario? |
| What are the Major Firms? |
| What are Salaries like in Ontario? |
| What School Programs are Available? |
Ontario Marketing Job Industry
Ontario’s marketing industry is the most lucrative and energetic in the country. With $3.82 billion in marketing revenue for 2008, Ontario generated 57% of the country’s entire marketing economy. Marketing professionals in the province earned a total of $1.41 billion in salary for 2008, a 3.1% increase over the previous year. The marketing firms in Ontario produced $1,686 billion in revenue with an 11.8% operating profit margin.
Public relations services generated $278.1 million in 2008, while paying out $128.7 million in salaries. Media buying agencies earned $250.2 million in 2008, while paying out $96.8 million in salaries to marketing professionals.
Ontario Job Statistics
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Marketing initiatives in Ontario dwarfed those in other provinces and territories. Display advertising initiatives generated $383.7 million in 2008, while direct mailing produced $205.5 million. Advertising material distribution in Ontario created $176 million in revenue, while specialty advertising distribution earned $453.1 million for Ontario marketing companies.
As home to 12.85 million Canadians and a strong economy that is founded on a vibrant manufacturing economy, Ontario promises marketing professionals a bright future. Ontario produced 52% of Canada’s manufacturing output and hosts one of the strongest auto production industries on the continent. Motor vehicles, parts and accessories comprise 40.4% of Ontario’s exports, primarily to the United States.
The largest city in Ontario is Toronto, which is a major international center for commerce and finance. The Toronto Stock Exchange is the seventh largest in the world according to market capitalization. Almost 205,000 Toronto professionals are employed by banks and financial institutions. Forbes ranked Toronto the tenth most economically powerful city in the world in 2008. The city is home to major companies like Citibank Canada, IBM Canada, Nortel, Coca-Cola Canada, McDonald’s Canada, and Sirius Canada. In 2008, Toronto generated $270 billion in gross metropolitan product.
Marketing Firms in Ontario
The energetic marketing industry in Ontario is home to Canada’s most important and successful marketing firms including
- IMP Canada of Burlington, Ontario
- Search Engine People of Ajax, Ontario
- 9th Sphere of Toronto, Ontario
- Searching Works Inc. of Gloucester, Ontario
- Tas Technologies of Mississauga, Ontario
Professional Associations
- American Marketing Association
- Canadian Marketing Association, Ontario
- Ontario Pharmaceutical Marketing Association
- Ontario Produce Marketing Association
- Ontario Energy Marketers Association
- The Canadian Institute of Marketing
- Canadian Society for Marketing Professional Services (CSMPS)
- Incentive Marketing Association Canada
- Out-of-Home Marketing Association of Canada (OMAC)
- Canadian Internet Marketing Association
Marketing Salaries in Ontario
Marketing managers in Ontario earn considerably more than the national average. According to CanadaVisa.com, marketing managers in the lowest quartile earned $81.423 which was more than $8,500 or 11.66% above the national average of $72,914. The median earned $104,988, which was almost $11,000 or 11.67% more than the national median of $94,016. The highest quartile of this profession in Ontario earned $131,399, or $13,732 more than the national mean for this quartile.
A market research analyst II in the lowest quartile earned $55,928 or $5,845 more than the national average of $50,083. The median for this profession in Ontario earned $64,775, which was $6,769 more than the national median of $58,006. The highest quartile of market research analysts earned $73,443 in Ontario, while the national average for this quartile was $65,767 or $7,676 less.
A sales and marketing director in the lowest quartile of Ontario professionals earned $101,435, which was $10,601 more than the national average of $90,834. The median for this profession in Ontario was $117,083, or $12,235 more than the national median of $104,848. The highest quartile in Ontario earned $130,188, a $13,605 bonus over the national average of $116,583.
In 2011, the average salary among advertising and marketing professionals in Ontario was $86,885, according to the Canadian government’s economic research branch, Statistics Canada. Overall, the highest paying advertising and marketing salaries were in Toronto.
Advertising Manager Salary
Advertising managers in Toronto earned a median salary of $96,712 compared to $93,607 in Windsor and $92,836 in Kitchener.
Market Integration Manager Salary
Market integration managers in Toronto earned a median salary of $102,416 compared to $99,128 in Windsor and $98,311 in Kitchener.
Market Research Analyst Salary
Market research analysts in Toronto earned a median salary of $64,775 compared to $62,695 in Windsor and $62,179 in Kitchener.
Market Research Manager Salary
Market research managers in Toronto earned a median salary of $91,243 compared to $88,313 in Windsor and $87,586 in Kitchener.
Marketing Manager Salary
Marketing managers in Toronto were the highest paid in the Province. The median among them was $104,988 compared to $101,618 in Windsor and $100,781 in Kitchener.
Employment and salary data included in these tables was originally published by Statistics Canada.
Marketing Degrees in Ontario
Ontario is home to 23 publicly funded universities and 17 privately funded, religious universities. These institutions offer two year, three year and four year degree programs, and most offer degrees in marketing related areas like business, information technology, journalism, and graphic design.
In order to enter the marketing industry, a Bachelor’s degree is usually required. Positions in management typically require at least a Bachelor’s degree and seven years of work experience, with preference often going to those who possess a Master’s degree or higher. Similar education requirements apply to executive positions, with most also requiring at least 15 years of work experience.
Among the great public and private colleges in Ontario are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Ontario: