Marketing Careers in Wisconsin

Wisconsin

If you are interested in a career in marketing within Wisconsin choose
from the resources below.

What is the Industry like in Wisconsin?
What are the Major Firms?
What are Salaries like in Wisconsin?
What School Programs are Available?

Wisconsin Marketing Job Industry

With more than 140,000 privately owned businesses in Wisconsin, many of which are related to professional services, wholesale and agricultural interests, the state’s advertising, marketing and PR firms have no shortage of work available to them as they work to strengthen the state’s business community through business to business marketing efforts and reach consumer audiences all over the world through thought-provoking branding and PR campaigns.

According to Wisconsin Worknet, the state’s workforce and labor market information system, there are typically more than 90 marketing manager positions that become available in the state each year. This represents a 2.69% year over year increase between 2010 and 2012. The rate of increase is expected to rise even further in the coming years.

Wisconsin Job Statistics

  • Employed Marketing Managers: 2,870
  • Employed Market Research Analysts and Specialists: 5,690
  • Average Marketing Manager Salary in Wisconsin is $105,700
  • Top 10% of marketing managers in Wisconsin earned on average: $168,190
  • WI Average salary for market research analysts and specialists: $56,690
  • Top 10% of market research analysts and specialists in Wisconsin earned on average: $88,170

Wisconsin Worknet projects that by 2018, the annual year over year increase in the number of marketing manger jobs opening up in the state will reach 3.53%. This is especially noteworthy during a time of economic uncertainty when many business sectors are projecting growth of less than 1%, or, in some instances, a reduction in the number of jobs expected to be available in the coming years.

Public relations specialists in Wisconsin can expect even stronger career prospects and job growth in the coming years, with an average of 239 PR jobs becoming available each year in the state. The current year over year growth rate of 3.75% doesn’t tell the whole story. According to Wisconsin Worknet, by 2018 the number of PR specialist jobs available in the state will show an annual year over year increase of 13.91%, which is considered strong growth in any economic climate.

Marketing Firms in Wisconsin

Wisconsin is home to many reputable and growing marketing firms. Among these are national firms with a presence in Wisconsin or with regional and state affiliates, as well as firms that are based in Wisconsin. The following are among the many marketing, advertising and public relations firms that call Wisconsin home.

  • Advantage Research, Inc.
  • Chamberlain Research Consultants, Inc.
  • Decision Point
  • Delve
  • Hiebing
  • Market Probe, Inc.
  • Practical Strategies, Inc.
  • Thiel
  • Weidert Group

Professional Marketing Associations in Wisconsin

Wisconsin’s community of marketing professionals is supported by a strong network of professional associations set up to facilitate professional networking and continued learning. Among these professional associations are three area-specific chapters of the American Marketing Association:

Marketing Salaries in Wisconsin

Entry-level salaries in marketing are shown to be thousands to tens of thousands of dollars higher than other entry-level positions, even among those that require a degree.

As of the Bureau of Labor Statistics’ last employment and wage estimate report published May of 2011, there were some 2,870 marketing managers working throughout Wisconsin. The average salary among these managers was $105,700, while top earners in the 90th percentile averaged $168,190.

The report also revealed there to be another 5,690 market research analysts and specialists working in the state earning $56,690 on average. Those in the 90th percentile earned an average of $88,170.

Advertising and Promotions Manager Salary

During 2011, there were 550 advertising and promotions managers employed in Wisconsin, many of which were employed in the Milwaukee and Waukesha areas. The statewide average among these managers was $83,190. Managers earning in the top ten percent, however, averaged about 37% more at $132,900.

Area name
Employment
Annual mean wage
Green Bay WI
30
75450
Madison WI
90
85330
Milwaukee-Waukesha-West Allis WI
290
89980

Market Research Analyst Salary

During 2011, there were 5,690 market research analysts and marketing specialists employed in Wisconsin, most of which worked in Milwaukee, Waukesha, and West Allis. The statewide average among them was $56,690. Those earning in the top ten percent, however, averaged about $31,480 more at $88,170.

Area name
Employment
Annual mean wage
Appleton WI
140
46320
Eau Claire WI
140
47400
Fond du Lac WI
50
52120
Green Bay WI
330
54680
Janesville WI
110
58180
Madison WI
1120
58240
Milwaukee-Waukesha-West Allis WI
2310
59170
Oshkosh-Neenah WI
170
53110
Racine WI
120
61950
Sheboygan WI
110
62440
Wausau WI
100
61950
Eastern Wisconsin nonmetropolitan area
160
53200
West Central Wisconsin nonmetropolitan area
170
48400
South Central Wisconsin nonmetropolitan area
270
54320
Southwestern Wisconsin nonmetropolitan area
100
47550
Northern Wisconsin nonmetropolitan area
40
42740

Marketing Managers Salary

During 2011, there were 2,870 marketing managers working in Wisconsin with many being employed in the Waukesha, Milwaukee, and West Allis areas. The statewide average among them was $105,700, which was about $50.82 per hour. Managers earning in the 90th percentile earned $62,490 more, averaging $168,190.

Area name
Employment
Annual mean wage
Appleton WI
80
90020
Eau Claire WI
60
98860
Green Bay WI
190
99070
Madison WI
520
95720
Milwaukee-Waukesha-West Allis WI
1300
113760
Oshkosh-Neenah WI
90
96000
Racine WI
70
100210
Sheboygan WI
80
111630
Wausau WI
80
107250
Eastern Wisconsin nonmetropolitan area
80
108560
West Central Wisconsin nonmetropolitan area
70
96520

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Wisconsin

A review of current job postings shows that Wisconsin employers looking to fill management positions in their marketing departments show a strong preference to candidates with degrees specific to marketing, or those with business administration degrees with a focus in marketing. The state’s marketing firms also look for media buyers and planners, market research analysts and strategists with degrees directly related to marketing.

 
Among the great public and private colleges in Wisconsin are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Wisconsin: