Marketing Careers in West Virginia

West Virginia

If you are interested in a career in marketing within West Virginia choose
from the resources below.

What is the Industry like in West Virginia?
What are the Major Firms?
What are Salaries like in West Virginia?
What School Programs are Available?

West Virginia Marketing Job Industry

West Virginia’s economy has been improving in 2012. According to Chase, the GDP showed an increase of 4.1% since 2011, and is forecast to increase at a steady rate over the next four years.

Since April 2011, West Virginia has seen significant job gains in the professional services sector, which includes market research analysts, media buyers and planners, marketing strategists and other marketing professionals that work for advertising, marketing and public relations firms in the state.

West Virginia Job Statistics

  • Employed Marketing Managers: 330
  • Employed Market Research Analysts and Specialists: 400
  • West Virginia Average Marketing Manager Salary: $75,340
  • West Virginia Average Market Research Analyst Salary: $51,176

A recent statewide search of marketing career prospects in West Virginia showed 730 positions in advertising and marketing available, more than 400 of which were marketing and advertising management positions. According to the West Virginia Department of Commerce Workforce Development division, the top employing industry classifications for marketing professionals in the state are professional business services, health & education services and manufacturing, the latter two being the industries that pay the highest salaries.

Green marketing is not an entirely new concept to the marketing industry, but in recent years it has begun to outgrow its niche thanks to businesses responding to an increased level of public awareness of environmental issues. In West Virginia, this area of marketing is set to expand dramatically in the coming years according to My Next Move, an affiliate of the US Department of Labor/Employment and Training Administration.

This is due to the fact that West Virginia is one of the leading states in the nation in terms of consumer and corporate accessibility to green technology, and in terms of private sector growth among companies offering green products and services. Increased growth always occurs in tandem with an increase in marketing and advertising capital that will be allocated to further promote these expanding industries on and around the Eastern Seaboard, as well as around the globe.

Marketing Firms in West Virginia

West Virginia-based marketing and advertising businesses are rapidly expanding. In fact, some of the largest marketing, advertising and PR firms in the US have corporate either corporate offices or headquarters in the state

  • The Arnold Agency
    This is one of West Virginia’s top marketing agencies. Among their clients are Invenergy Wind LLC, Tamarack and Steptoe & Johnson. The Arnold Agency has recently expanded into the Washington D.C area.

  • Charles Ryan Associates
    This marketing company recently won 18 awards at the 2012 Crystal Awards for outstanding campaigns for clients that included, the Independent Oil and Gas Association of West Virginia, Southwest Virginia Cultural Heritage Foundation, and Princeton Hospital.

  • The Bryan Boyd Creative Group Inc.
    This marketing company has been one of West Virginia’s forerunners in marketing since 1989. Their clients include Family Care Health Center, Minefield Online, and Volunteer WV.

Professional Marketing Associations in West Virginia

While West Virginia is not home to a chapter office of the American Marketing Association, the state is home to a few professional associations specific to marketing professionals serving the farming and healthcare industries, as well as a direct marketing association that works closely with state agencies:

Marketing Salaries in West Virginia

As of the Bureau of Labor Statistics’ most recent Occupational Outlook Handbook, published in May 2011, there were 330 marketing managers employed in West Virginia earning an average of $74,490. Top earners in the 90th percentile earned an average of $133,520. The 400 market research analysts and specialists in the state earned an average of $50,600, while those in the top 10% earned $79,470 on average.

Advertising and Promotions Manager Salary

As of 2011, there were 110 advertising and promotions managers employed throughout West Virginia. The average salary among them statewide was $65,080. Those earning in the 90th percentile averaged about 40% more at $107,740 on average.

Market Research Analyst Salary

As of 2011, there were 400 market research analysts and marketing specialists employed throughout West Virginia. They had an average salary statewide of $50,600, which was an hourly average of $24.33. Those earning in the 90th percentile earned about 36% more at $79,470 on average.

Area name
Employment
Annual mean wage
Charleston WV
100
50700
Morgantown WV
50
49870
Southern West Virginia nonmetropolitan area
30
109540
North Central West Virginia nonmetropolitan area
50
32820

Marketing Managers Salary

As of 2011, there were 330 marketing managers employed in West Virginia. They had an average salary of $74,490, which was an average of $35.81 an hour. Those earning in the top ten percent earned about 44% more, averaging $133,520.

Area name
Employment
Annual mean wage
Charleston WV
90
83870
Morgantown WV
40
91470
North Central West Virginia nonmetropolitan area
60
64110

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in West Virginia

Employers looking to fill marketing positions typically prefer a bachelor’s or graduate degree in marketing, business or communications, particularly for management positions within businesses or expert positions with area marketing firms serving West Virginia’s business and non profit communities.

 
Among the great public and private colleges in West Virginia are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in West Virginia: