Marketing Careers in South Carolina

South Carolina

If you are interested in a career in marketing within South Carolina choose
from the resources below.

What is the Industry like in South Carolina?
What are the Major Firms?
What are Salaries like in South Carolina?
What School Programs are Available?

South Carolina Marketing Job Industry

According to the South Carolina Department of Employment and Workforce (SCDEW), there were 1,790 employed marketing managers in 2008, while there are projected to be 2,029 by 2018.  An estimated 24 new marketing manager positions will be created annually, and 39 positions will become open due to workforce attrition. The annual growth rate of 1.3% will surpass the South Carolina average of 0.9% for the total workforce.

The SCDEW estimated there were 1,556 market research analysts and marketing specialists in 2008, and predicts that number to grow by 33.54% to 2,078 by 2018.  Annually an estimated 52 new positions will be created, with 42 positions opening for replacements. Market research analyst and marketing specialist positions are some of the fastest expanding positions in South Carolina.  The annual growth rate of 2.9% far surpasses the 0.9% projected growth in the South Carolina workforce.

South Carolina Job Statistics

  • Employed Marketing Managers: 1,790
  • Employed Market Research Analysts and Specialists: 1,556
  • South Carolina Average Marketing Manager Salary: $99,260
  • South Carolina Average Market Research Analyst Salary: $55,890
  • The number of marketing manager jobs is expected to grow 13.35% by 2018
  • The number of market research analyst jobs is expected to grow as much as 33.54% by 2018

South Carolina’s economy is ramping up quickly.  Although it was hit hard by the recession, South Carolina is quickly putting more of its residents to work.  South Carolina lags the nation in unemployment still, but is ranked 9th in employment growth, with a 1.9% increase in employment from November 2010 to November 2011, according to the US Bureau of Economic Analysis. Chase Financial Analyst forecast that South Carolina’s economy will grow 2.7% in 2012, 3.6% in 2013 and 4.2% in 2014.

One of the keys to South Carolina’s business success and impending economic growth is its business friendliness.  South Carolina’s 5% corporate tax rate and generally low tax burden has already attracted some of the largest companies in the country like Domtar, a Fortune 500 company and three Fortune 1000 companies, SCANA, Sonoco Products and ScanSource.

Columbia, South Carolina serves as a major business center for the South.  With a gross metropolitan product of $32 billlion in 2010, Charleston generates an enormous number of business and employment opportunities.  Businessweek ranked Charleston 14th in best metropolitan areas for business in 2009.  Columbia is the home of many nationally prominent companies including Colonial Life & Accident Insurance Company, the 2nd largest supplemental insurance company in the nation; the Ritedose Corporation,a major pharmaceutical services company; AgFirst Farm Credit Bank.

Marketing Firms in South Carolina

The presence of some of the fastest growing marketing firms in the country illustrates how quickly the marketing profession is expanding in South Carolina

  • avVenta Worldwide of Mount Pleasant earned $27.8 million in 2010, a 143% increase from 2007
  • Levelwing of Charleston earned $44.8 million in 2010, a 720% increase from 2010
  • Vital Media of Fort Mill earned $2.5 million, a 540% increase from 2010

Professional Associations

Marketing Salaries in South Carolina

Marketing managers in South Carolina earned on average $99,260 annually.  Market research analysts and specialists earned on average $55,980.

Advertising and Promotions Manager Salary

In 2011, a total of 350 advertising and promotions managers worked in South Carolina, many of which were employed in Charleston. They had an average salary statewide of $74,120, while those in the 90th percentile averaged substantially more at $116,910. One of the highest paying areas throughout the state was Rock Hill where there was an average of $103,000.

Area name
Employment
Annual mean wage
Charleston-North Charleston-Summerville SC
110
84060
Columbia SC
70
69460
Greenville-Mauldin-Easley SC
60
63350
Spartanburg SC
30
79390

Market Research Analyst Salary

In 2011, a total of 2,650 market research analysts and marketing specialists worked in South Carolina. They had an average salary statewide of $55,890, while those in the 90th percentile averaged substantially more at $90,120. One of the highest paying areas throughout the state was Rock Hill where they earned about 16.5% more at $66,880 on average.

Area name
Employment
Annual mean wage
Anderson SC
50
Estimate Not Released
Charleston-North Charleston-Summerville SC
660
48090
Columbia SC
610
51270
Florence SC
70
43620
Greenville-Mauldin-Easley SC
510
57340
Myrtle Beach-Conway-North Myrtle Beach SC
160
Estimate Not Released
Spartanburg SC
120
65990
Low Country South Carolina nonmetropolitan area
120
54440
Upper Savannah South Carolina nonmetropolitan area
110
53360

Marketing Managers Salary

In 2011, a total of 1,280 marketing managers worked in South Carolina. They had an average salary statewide of $99,260, while those in the 90th percentile averaged $159,750. Rock Hill was noted to be the highest paying area throughout the state where they averaged about 21% more at $126,100.

Area name
Employment
Annual mean wage
Charleston-North Charleston-Summerville SC
300
102660
Columbia SC
350
95310
Florence SC
30
97870
Greenville-Mauldin-Easley SC
230
96920
Myrtle Beach-Conway-North Myrtle Beach SC
50
78790
Spartanburg SC
50
106270
Low Country South Carolina nonmetropolitan area
60
100560
Upper Savannah South Carolina nonmetropolitan area
60
116470

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in South Carolina

There are 98 colleges in South Carolina. Twenty-seven schools offer only Associate degree programs.  Seventeen universities offer Bachelor’s and Associate degree programs.  Nineteen universities offer Master’s as their highest degree and ten universities provide doctoral level programs.

Marketing manager, market research analyst and marketing specialist positions require a college degree with related experience, a high level of creativity, and strong communication and computer skills.

 
Among the great public and private colleges in South Carolina are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in South Carolina: