Marketing Careers in North Dakota

North Dakota

If you are interested in a career in marketing within North Dakota choose
from the resources below.

What is the Industry like in North Dakota?
What are the Major Firms?
What are Salaries like in North Dakota?
What School Programs are Available?

North Dakota Marketing Job Industry

North Dakota is a small state with a large economy. The Bureau of Labor Statistics shows that the state is outperforming all others in job creation and currently boasts the nation’s lowest unemployment rate, at 3 percent.

There are a number of factors contributing to job growth within the state’s marketing sector, which is closely tied to the state’s industries through active marketing and PR campaigns. Increasing income and a growing state economy mean more consumer spending and bigger advertising budgets. The average income of North Dakota’s residents is the fastest growing in the country, with a 10 percent increase between 2005 and 2010, according to U.S. Census Bureau calculations. Its economy is growing faster than any other state, according to a U.S. Bureau of Economic Analysis report based on a study of changes in the gross state product.

North Dakota Job Statistics

  • Employed Marketing Managers: 260
  • Employed Market Research Analysts and Specialists: 550
  • North Dakota Average Marketing Manager Salary: $88,360
  • North Dakota Average Market Research Analyst Salary: $49,970

Thanks to the energy sector, the state is experiencing a boom in oil and gas production, which is currently the leading contributor to the state’s economic success. This is good news for area marketing firms, as companies within the fossil fuels extraction and refining industry wield some of the biggest advertising budgets as compared to all other industries.

With a business climate known for being supportive of emerging and expanding businesses, North Dakota attracts a range of entrepreneurs and companies. In supporting business, the North Dakota Department of Commerce, Economic Development and Finance Division offers financial packages and tax incentives to businesses interested in expansion and establishing new operations in the state. Emerging and expanding businesses are particularly reliant on effective public relations and marketing campaigns as they work to establish name recognition.

Along with working to draw the attention of consumers to products, marketing professionals in North Dakota run business-to-business campaigns that connect the booming energy and agricultural industries with equipment manufacturers and partners.

Marketing Firms in North Dakota

Thanks to the oil boom and new drilling technologies, North Dakota has been greatly shielded from the recession of 2008 and subsequent economic slowdown. In this state, marketers have not had to contend with reduced consumer spending due to unemployment. In fact, the job demand in the state has outpaced the supply.

Many marketing and advertising firms operate in North Dakota to provide marketing services to the state’s growing number of large corporations and small businesses. These include Flint Communications, which is the state’s top marketing company by sales as well as employees, Results Unlimited, Z Group, Inc., and the Promersberger Company, all based in Fargo.

Professional Associations

While the American Marketing Associations has no chapters in North Dakota, the state’s professional marketing community is supported by individual organizations. These include:

Marketing Salaries in North Dakota

Marketing professionals working in North Dakota earn salaries that are higher than the state average. The 260 marketing managers employed in the state earn an average annual salary of $88,360, according to the United States Department of Labor’s Bureau of Labor Statistics. As of the Bureau’s 2011 survey, there were 550 market research analysts and specialists working in North Dakota, earning an average of $49,970 per year.

Advertising and Promotions Manager Salary

A salary report released by the US Department of Labor’s Bureau of Labor Statistics in 2011 indicated that 60 advertising and promotions managers were employed in North Dakota. The average statewide salary among them was found to be $82,570. Those in the top ten percent, however, were reported to average nearly 36% more at $128,790.

Market Research Analyst Salary

A salary report released by the US Department of Labor’s Bureau of Labor Statistics in 2011 indicated that 550 market research analysts and marketing specialists were employed in North Dakota. The average statewide salary among them was found to be $49,970. Those in the top ten percent, however, were reported to average $27,250 more at $77,220.

Area name
Employment
Annual mean wage
Bismarck ND
90
60330
West Central North Dakota nonmetropolitan area
50
36310
East Central North Dakota nonmetropolitan area
30
44310

Marketing Managers Salary

A salary report released by the US Department of Labor’s Bureau of Labor Statistics in 2011 indicated that 260 marketing managers were employed in North Dakota. The average statewide salary among them was found to be $88,360. Those in the top ten percent, however, were reported to average $47,640 more at $136,000.

Area name
Employment
Annual mean wage
Bismarck ND
40
92000
Far Western North Dakota nonmetropolitan area
40
95590

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in North Dakota

North Dakota’s private and public colleges and universities offer programs to prepare individuals for careers in marketing. These programs often include areas of study such as strategic management, consumer behavior and e-marketing fundamentals.

Students in North Dakota can also choose from a range of programs through online schools, which include degrees focusing on advertising, brand management and market research, among other specialty areas.

 
Among the great public and private colleges in North Dakota are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in North Dakota: