Marketing Careers in Montana

Montana

If you are interested in a career in marketing within Montana choose
from the resources below.

What is the Industry like in Montana?
What are the Major Firms?
What are Salaries like in Montana?
What School Programs are Available?

Montana Marketing Job Industry

Montana may have a small economic footprint, but it has one of the brightest prospects of any state in the union.  The Bakken shale oil fields that straddle Montana, North Dakota and Canada are generating an enormous amount of business.  In coming years, marketing professionals will find a greater number of more lucrative opportunities as more workers and businesses migrate to northwestern Montana to take advantage of the booming oil industry.

Managerial positions in marketing will experience modest growth in the coming years.  The 260 marketing managers employed in 2008, will add 30 more to their numbers by 2018.  Montana businesses employed 240 public relations managers in 2008, but will employ 290, or 20.8% more, by 2018.

Montana Job Statistics

  • Employed Marketing Managers: 260
  • Employed Market Research Analysts and Specialists: 310
  • Montana Average Marketing Manager Salary: $95,160
  • Montana Average Market Research Analyst Salary: $53,570
  • The number of marketing manager jobs is expected to grow 11.5% by 2018
  • The number of market research analyst jobs is expected to grow 16.1% by 2018

Marketing occupations in non-executive positions will mirror managerial growth with steady but lean growth. Market research analysts totaled 310 in 2008, but will add 50 more positions by 2018.  This 16% expansion will be outpaced by that of public relations specialists.  The 680 public relations specialists in 2008 will add 130 to their numbers by 2018, a 19% increase.

However, these projections are based on past growth in Montana’s economy and may not reflect the expected takeoff in business resulting from the Bakken oil field exploration. Oil reserves in Montana have been estimated at 270 million barrels.  According to the Billings Gazette, the Bakken oil fields produce $1.2 billion in oil annually from production of 75.000 bbl/day.  However, this is expected to expand as oil prices continue to rise and new technologies make shale oil extraction more cost effective.

Marketing opportunities will continue to grow in Montana due to its low barriers to business.  According to the Tax Foundation, Montana ranked 6th among states with lowest tax burdens.  CNBC ranked Montana 7th among states’ cost of doing business in 2011, an 18 place jump from the year before.  These factors have helped keep Montana’s 6.3% unemployment rate remain far below that of the nation.

Billings, the largest city in Montana, is fortuitously located close to the Bakken oil fields and the Heath oil shale.  The burgeoning oil industry in the area has fueled enormous population and economic growth.  The small business growth rate between 2004-2007 was 6.2%, far above the national 4.1% rate, according to CNN Money. Per capita income growth of 32.8% from 2002 to 2007 far surpassed the 23.6% in comparable metro areas.

Marketing Firms in Montana

According to Hoovers, the largest marketing firms in Montana are

  • WENDT, INC., Great Falls
  • Mercury Advertising, Inc., Bozeman
  • Kmg International Inc., Bozeman
  • Spiker Communications, Inc., Missoula
  • After Glo Media, Huson

Professional Associations

Marketing Salaries in Montana

Marketing managers earned, on average $95,160 in 2010.  This is $59,844 more than the average salary for a Montana resident. Market research analysts and marketing specialist earned, on average, $53,570 in 2010, a $18,254 bonus over the average Montana salary.

Advertising and Promotions Manager Salary

A 2011 salary report released by the US Department of Labor’s Bureau of Labor Statistics indicated that 40 advertising and promotions managers were employed in Montana. They had a statewide average salary among them of $77,200. Managers in the 90th percentile were found to earn significantly more at $143,810 on average, which was 46% higher than the overall average.

Market Research Analyst Salary

A 2011 salary report released by the US Department of Labor’s Bureau of Labor Statistics indicated that 450 market research analysts and marketing specialists were employed in Montana. They had a statewide average salary among them of $53,570, which was an average hourly wage of $25.76. Those in the 90th percentile were found to earn significantly more at $90,230 on average, which was nearly 41% higher than the overall average.

Area name
Employment
Annual mean wage
Billings MT
80
58820
Missoula MT
30
52710
Southwestern Montana nonmetropolitan area
220
59110
Western Montana nonmetropolitan area
70
36680

Marketing Managers Salary

A 2011 salary report released by the US Department of Labor’s Bureau of Labor Statistics indicated that 170 marketing managers were employed in Montana. They had a statewide average salary among them of $95,160, which was an average hourly wage of $45.75. Those in the 90th percentile were noted to earn substantially more at $151,160, which was about 37% above than the state’s overall average.

Area name
Employment
Annual mean wage
Billings MT
30
80690
Southwestern Montana nonmetropolitan area
70
93900
Western Montana nonmetropolitan area
30
89520

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Montana

Montana has 29 universities with 13 only offering Associate’s degrees.  Three colleges provided only Baccalaureate level programs, while five offered up to a Master’s degree.  Two universities offered doctoral level programs.

Managerial positions in marketing require at least a Bachelor’s degree and some related work experience.  Non-executive marketing occupations usually require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Montana are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Montana: