Marketing Careers in Massachusetts

Massachusetts

If you are interested in a career in marketing within Massachusetts choose
from the resources below.

What is the Industry like in Massachusetts?
What are the Major Firms?
What are Salaries like in Massachusetts?
What School Programs are Available?

Massachusetts Marketing Job Industry

Massachusetts continues to create marketing positions at a ferocious pace. In fact, according to the Massachusetts Department of Labor and Workforce Development, the 12,260 market research analysts and specialists in the state as of 2011 will see another 860 workers added to their ranks by 2018. Although the growth in the number of these marketing positions is encouraging, projected job growth in marketing management far surpasses this.

The marketing industry in Massachusetts employed 6,730 marketing managers in 2011 and is expected to employ 7,670 by 2018. The 930 advertising and promotions manager positions in the state as of 2011 are expected to increase by 240 to a total of 1,140 by 2018.

Massachusetts Job Statistics

  • Employed Marketing Managers: 6,730
  • Employed Market Research Analysts and Specialists: 12,260
  • Massachusetts Average Marketing Manager Salary: $135,500
  • Massachusetts Average Market Research Analyst Salary: $71,460
  • The number of marketing manager positions in Massachusetts is expected to grow 13.96% by 2018
  • The number of market research analysts and specialists positions in Massachusetts is expected to grow 7.0% by 2018

Massachusetts is home to a lucrative business and retail market that is poised to lead economic growth. The state is home to residents who are considerably wealthier on average than the rest of the country.  Ranked third in per capita income, Massachusetts has ridden out the recession better than almost any other state. Unemployment was a mere 6.0% in June of 2012, considerably lower than the 8.2% national average. In addition, Massachusetts’s residents have enjoyed the 4th highest rise in per capita income in the nation in recent years. This is a key indicator of the strength of the marketing industry, as a higher per capita income is linked to more discretionary spending. Businesses and advertising firms inevitably focus more robust marketing efforts in more affluent areas of the country such as New England.

Forbes ranked the state number one in terms of quality of life, looking at education, health, crime, cost of living and poverty rates. Massachusetts is a proven economic leader with 4.5% economic growth in the first three months of 2012, far exceeding the 2.2% recorded as the nationwide average. Due to its nation leading concentration of college educated workers, Massachusetts is expected to lead the states in economic growth in the coming years.

With a gross domestic product of $363 billion in 2010, Boston is the sixth largest metropolitan economy in the United States and the 12th largest in the world. It is a major hub of finance, and home to industry leaders like Fidelity Investments, Liberty Mutual, MassMutual and State Street Corp, which rely heavily on effective marketing and public relations campaigns. This is especially true now, as the financial services industry has suffered from bad press in the wake of the Great Recession.

As a hub of technological innovation, Boston has attracted a tremendous number of venture capital firms. This has spawned the creation of many high tech start-ups eager to establish their brand through successful marketing campaigns. As one of the leaders in the New Economy, Massachusetts dominates in many industries with close ties to marketing. Because of the presence of MIT and Harvard, Boston has attracted many leading research, financial and high tech companies. Boston trails only New York City, Washington D.C. and Silicon Valley in the number of people employed in high tech positions, with roughly 191,700 such positions in the state.

Marketing Firms in Massachusetts

Boston is home to the headquarters of Sapient Corporation and Digitas, the 11th and 12th largest marketing firms in the world, respectively.  Sapient Corp. employs almost 9,950 professionals and earned $358.4 million in 2010. Digitas earned $340.5 million in 2010 and employs more than 3,000 marketing professionals.

Some of the fastest growing marketing firms in the world call Massachusetts home:

  • RAMP of Woburn earned $3.3 million in 2011, a 2,351% increase from 2008
  • Mom Central Consulting of Newton earned $3 million in 2011, a 309% increase from 2008
  • Overdrive Interactive of Allston earned $32.5 million in 2011, a 52% increase from 2008
  • Proforma Printing & Promotion of Boston earned $2.1 million (2011), a 72% increase from 2008
  • Exclusive Concepts of Burlington earned $3 million in 2011, a 145% increase from 2008
  • InkHouse of Waltham earned $2.7 million in 2011, a 138% increase from 2008
  • LaVoie Group of Salem earned $2.1 million in 2011, a 101% increase from 2008

Professional Associations

Marketing Salaries in Massachusetts

Marketing professionals reap enormous rewards from being in one of the richest states in the union. Marketing managers in Massachusetts earned $135,500 in 2011, 7.37% ($8,590) more than the national average. Advertising and promotions managers earned $115,970, which is 12.21% ($12,620) more than others in similar positions nationally. Market research analysts and marketing specialists earned $71,460, which is $4,330 or 6.45% more than the national average.

Advertising and Promotions Manager Salary

During 2011, a total of 920 advertising and promotions managers were working in Massachusetts, the majority of which were employed in Boston, Cambridge, and Quincy. Their average statewide salary was $115,970. Those earning in the 90th percentile, however, averaged more than $187,199.

Area name
Employment
Annual mean wage
Boston-Cambridge-Quincy MA-NH
900
114700
Boston-Cambridge-Quincy MA NECTA Division
720
121490
Framingham MA NECTA Division
30
107390
Nashua NH-MA NECTA Division
40
66250
Peabody MA NECTA Division
Estimate Not Released
77100
Providence-Fall River-Warwick RI-MA
90
85690

Market Research Analyst Salary

During 2011, a total of 12,260 market research analysts and marketing specialists were working in Massachusetts, most of which were employed in the Boston, Cambridge, and Quincy areas. Their average salary statewide was $71,460. Those earning in the 90th percentile, however, earned almost 40% more at $118,810 on average.

Area name
Employment
Annual mean wage
Barnstable Town MA
90
68330
Boston-Cambridge-Quincy MA-NH
10950
72640
Boston-Cambridge-Quincy MA NECTA Division
8110
71020
Brockton-Bridgewater-Easton MA NECTA Division
100
63920
Framingham MA NECTA Division
1260
89990
Haverhill-North Andover-Amesbury MA-NH NECTA Division
160
67780
Lawrence-Methuen-Salem MA-NH NECTA Division
120
53090
Leominster-Fitchburg-Gardner MA
40
39010
Lowell-Billerica-Chelmsford MA-NH NECTA Division
490
75990
Nashua NH-MA NECTA Division
370
64550
New Bedford MA
30
78740
Peabody MA NECTA Division
230
65050
Pittsfield MA
60
52410
Providence-Fall River-Warwick RI-MA
960
63700
Taunton-Norton-Raynham MA NECTA Division
120
57970
Northwest Massachusetts nonmetropolitan area
50
55720
North Central Massachusetts nonmetropolitan area
40
69980

Marketing Managers Salary

During 2011, a total of 6,730 marketing managers were working in Massachusetts, most of which were employed in Cambridge, Quincy, and Boston. There was an average salary among them of $135,500, while those earning in the 90th percentile earned more than $187,199. Framingham was the highest paying area where the average was $170,610, which was 20.5% above than the state’s baseline average.

Area name
Employment
Annual mean wage
Barnstable Town MA
40
120780
Boston-Cambridge-Quincy MA-NH
6400
137010
Boston-Cambridge-Quincy MA NECTA Division
4560
137870
Brockton-Bridgewater-Easton MA NECTA Division
100
103490
Framingham MA NECTA Division
510
170610
Haverhill-North Andover-Amesbury MA-NH NECTA Division
90
129360
Lawrence-Methuen-Salem MA-NH NECTA Division
110
99510
Lowell-Billerica-Chelmsford MA-NH NECTA Division
360
146880
Nashua NH-MA NECTA Division
410
117950
New Bedford MA
40
120550
Peabody MA NECTA Division
190
93700
Providence-Fall River-Warwick RI-MA
790
100960
Taunton-Norton-Raynham MA NECTA Division
80
125700

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Massachusetts

Massachusetts is home to some of the most prestigious names in collegiate education. Eighty-seven four-year universities and 16 two-year colleges are located in the state. Fifty-one of these schools provide degree programs at the bachelor’s level or higher for prospective marketing managers, and many more offer associate’s programs.

 
Among the great public and private colleges in Massachusetts are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Massachusetts: