Marketing Careers in Indiana

Indiana

If you are interested in a career in marketing within Indiana choose
from the resources below.

What is the Industry like in Indiana?
What are the Major Firms?
What are Salaries like in Indiana?
What School Programs are Available?

Indiana Marketing Job Industry

Marketing professionals in Indiana can look forward to a robust economy in coming years that should fuel many marketing opportunities.  The growth projections for managerial jobs in Indiana marketing are very upbeat.  The 2,401 marketing managers employed by Indiana businesses in 2008 should add 264, or 11% more to their numbers by 2018. 

Public relations managers should also experience strong, steady growth.  By 2018, 1,188 PR managers should be employed in the state, a 9.5% increase over the 1,085 employed in 2008.

Indiana Job Statistics

  • Employed Marketing Managers: 2,401
  • Employed Market Research Analysts and Specialists: 2,090
  • Indiana Average Marketing Manager Salary: $110,970
  • Indiana Average Market Research Analyst Salary: $55,760
  • The number of marketing manager jobs is expected to grow 11.0% by 2018
  • The number of market research analyst jobs is expected to grow 23.0% by 2018

Marketing professions in non-executive positions should add considerably more jobs. Public relations specialists totaled 4,804 in 2008.  By 2018, this number is expected to grow to 5,844, a 21.6% increase in total workforce.  Market research analysts totaled 2,090 in 2008, and are expected to number 2,570 by 2018, a 23% increase in the number of jobs.

Much of the spectacular growth in marketing jobs can be attributed to a very friendly business environment, a nationally leading economy and two flourishing industries, automotive and biosciences.  According to CEO Magazine, Indiana ranked first in the Midwest and sixth nationally for Best States to Do Business in 2011.  Indiana’s gross state product of $278.1 billion was a 4.6% increase over the previous year.  This dwarfed the national growth rate of 2.6% and marked Indiana as the third fastest growing economy in the country, according to the U.S. Bureau of Economic Analysis.  According to Chase Financial Analysts, Indiana will continue to experience strong economic growth; Indiana’s economy is projected to grow 3.6% in 2012, 3.0% in 2013, and 3.1% in 2014.

Indiana’s automotive industry has fueled an amazing recovery following the recession.  In 2010, Indiana produced 11% of all automobiles in the U.S., possessed the second largest automotive industry and ranked second nationally in percentage of workforce employed in the auto industry with 13.9%, according to the Indiana Economic Development Corporation.  The more than 630 automotive companies in the state support almost 515,000 jobs.  Marketing endeavors centered around this important sector are expected to burgeon as the automotive industry increases output in coming years.

Health care and pharmaceutical companies have a strong presence in the state and generate enormous business activity for Indiana’s marketing firms.  According to the Indiana Economic Development Corporation, Indiana ranks 5th nationally in sales of pharmaceutical products and supports the second largest number of biopharmaceutical jobs of any state.  The Fortune 500 companies Eli Lilly and Wellpoint are headquartered in Indiana.

Indianapolis has the 28th largest U.S. metropolitan economy with a gross metropolitan product of $105.2 billion in 2010.  Indianapolis is one of the most affordable large cities in the country. In addition to housing the headquarters of Eli Lilly and Wellpoint, Indianapolis is home to four other Fortune 1000 companies: Conseco, Brightpoint, Simon Property Group, and Calumet Specialty Products.

Marketing Firms in Indiana

According to Hoovers, the largest marketing firms in Indiana are

  • Second Globe Corporation, Indianapolis
  • Hirons & Company Communications, Inc., Indianapolis
  • Dinmont Development, LLC, Indianapolis
  • Publicist, Indianapolis
  • Creative Street Media Group, Inc., Indianapolis

Professional Associations

Marketing Salaries in Indiana

Marketing is an extremely lucrative profession in comparison to most other Indiana careers.  Marketing managers averaged $110,970 in annual income for 2010, which was $76,000 more than the median Indiana annual income.  The average income for market research analysts and marketing specialists was $55,760 in 2010, which was $20,800 more than the median Indiana annual income, according to the U.S. Bureau of Labor Statistics.

Advertising and Promotions Manager Salary

In 2011, a total of 310 advertising and promotions managers worked in Indiana. They had an average statewide salary of $80,190, which was about $38.55 an hour. Top earners in the 90th percentile were noted to earn nearly 44% more at an average of $142,570.

Area name
Employment
Annual mean wage
Cincinnati-Middletown OH-KY-IN
140
97380
Indianapolis-Carmel IN
130
84240
Louisville-Jefferson County KY-IN
90
80250

Market Research Analyst Salary

In 2011, a total of 4,410 market research analysts and marketing specialists worked in Indiana. They had an average statewide salary of $55,760, which was about $26.81 per hour. Top earners in the 90th percentile earned $34,740 more at $90,500 on average.

Area name
Employment
Annual mean wage
Bloomington IN
100
51680
Cincinnati-Middletown OH-KY-IN
3500
60810
Elkhart-Goshen IN
100
52860
Evansville IN-KY
190
66380
Fort Wayne IN
310
53640
Gary IN Metropolitan Division
320
47840
Indianapolis-Carmel IN
2120
59750
Lafayette IN
80
58290
Louisville-Jefferson County KY-IN
740
53380
Michigan City-La Porte IN
40
54210
Muncie IN
60
52010
South Bend-Mishawaka IN-MI
310
48980
Terre Haute IN
70
50620
Northern Indiana nonmetropolitan area
170
44430
Central Indiana nonmetropolitan area
140
47690
Southern Indiana nonmetropolitan area
100
56600

Marketing Managers Salary

In 2011, a total of 2,330 marketing managers worked in Indiana. They had an average salary statewide of $110,970, which was about $53.35 per hour. Top earners in the 90th percentile earned $64,280 more at $175,250 on average.

Area name
Employment
Annual mean wage
Elkhart-Goshen IN
60
87050
Evansville IN-KY
90
104940
Fort Wayne IN
140
120960
Gary IN Metropolitan Division
120
115130
Indianapolis-Carmel IN
1130
117990
Lafayette IN
50
95180
Louisville-Jefferson County KY-IN
710
107770
Muncie IN
50
117980
South Bend-Mishawaka IN-MI
130
116770
Terre Haute IN
Estimate Not Released
109080
Northern Indiana nonmetropolitan area
110
87510
Central Indiana nonmetropolitan area
50
74980
Southern Indiana nonmetropolitan area
90
87320

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Indiana

Indiana is home to 143 colleges, with 32 of these only offering Associate’s degrees.  Twenty five colleges only offer Baccalaureate degrees.  Thirty one universities offer up to a Master’s degree and eighteen schools can award a Doctorate.

Marketing careers in management positions require a Bachelor’s degree or higher and related work experience. Rank and file marketing jobs commonly require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Indiana are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Indiana: