Marketing Careers in Georgia

Georgia

If you are interested in a career in marketing within Georgia choose
from the resources below.

What is the Industry like in Georgia?
What are the Major Firms?
What are Salaries like in Georgia?
What School Programs are Available?

Georgia Marketing Job Industry

Georgia is the premier state of the South, with a 2010 gross state product of $401 billion.  As home to 15 Fortune 500 companies and 26 Fortune 1000 companies, including Coca-Cola, Aflac, Home Depot, UPS and Suntrust Banks, Georgia is a well-established center of commerce.

The enormous amount of business activity generates more marketing employment opportunities and commercial endeavors than any other state in the South.

Georgia Job Statistics

  • Employed Marketing Managers: 6,990
  • Employed Market Research Analysts and Specialists: 12,040
  • Georgia Average Marketing Manager Salary: $117,760
  • Georgia Average Market Research Analyst Salary: $63,490
  • The number of marketing manager jobs is expected to grow 15.9% by 2018
  • The number of market research analyst jobs is expected to grow 20.4% by 2018

Marketing professionals seeking employment in Georgia should be encouraged by the huge number of marketing positions.  In 2008, 6,990 marketing managers were employed in Georgia; this number is expected to grow by 16% to 8,100 in 2018.  The 1,900 advertising and promotions managers employed in 2008 should see 240 more positions available to them by 2018, a 12% increase in this profession. Public relations managers number 1,770 in 2008, but should number 2,190 by 2018, an amazing 23% increase.

The growth in positions for non-managerial marketing careers is expected to be at or above the national rate.  Market research analysts totaled 10,010 in 2008 and are projected to total 12,040 by 2018.  Public relations specialists employed in 2008, numbered 8,290 and are expected to add 2,080 positions by 2018. The thousands of positions that should become available in the marketing firms of Georgia make this state one of the most lucrative and attractive job markets in the country.

Georgia’s economic reach extends across the country and around the world.  With over 1,700 facilities from international companies, and a foreign capital investment of $22.7 billion, Georgia is a major participant in international trade. The first class educational institutions and nation leading infrastructure are attracting major businesses which will support a flourishing marketing sector for years to come.

Atlanta possesses the 17th largest metropolitan economy in the world, and produced a gross metropolitan product of $272.4 billion in 2010.  Atlanta is home to third largest metropolitan concentration of Fortune 500 companies in the country, and boasts one of the most highly educated populations of any major city with almost 43% of adults owning a college degree. One of Atlanta’s most important industries is media; it is home to major broadcasting companies like CNN, Turner Broadcasting System, Cox Enterprises and the Weather Channel.

Marketing Firms in Georgia

Marketing firms gravitate to centers of business, and the high number of rapidly expanding marketing firms in Georgia indicates the state is a bustling hub of business and marketing activity.

  • Arketi Group of Atlanta earned $2.6 million in 2010, a 8% increase from 2007
  • Blue Sky Exhibits of Marietta earned $4.6 million in 2010, a 22% increase from 2007
  • Capitol Media Solutions of Atlanta earned $3.8 million in 2010, a 1,332% increase from 2007
  • Force Marketing of Alpharetta earned $11.6 million in 2010, a 95% increase from 2007
  • Incentive Solutions of Atlanta earned $17.3 million in 2010, a  34% increase from 2007
  • InkHead of Winder earned $6.1 million in 2010, a 128% increase from 2007
  • NeboWeb of Atlanta earned $2.1 million in 2010, a 76% increase from 2007
  • Response Mine Interactive of Atlanta earned $7.3 million in 2010, a 54% increase from 2007
  • The Campus Special of Duluth earned $5.6 million in 2010, a 155% increase from 2007
  • The List of Atlanta earned $6.1 million in 2010, a 33% increase from 2007

 

Professional Associations

 

Marketing Salaries in Georgia

Marketing professionals in Georgia earned considerably more than most workers in the state.  Marketing managers earned, on average, $117,760 in 2010, which was $82,270 more than the median annual income for Georgia workers.  Market research analysts averaged $63,490 in 2010, which was $28,000 more than the median state income.

Advertising and Promotions Manager Salary

As of 2011, there were 890 advertising and promotions managers working in Georgia, many of which worked in the Atlanta, Sandy Springs, and Marietta areas. The average salary among them was $109,740. Those in the top ten percent earned significantly more at $180,100, which was an average of 39% more than the state’s overall average.

Area name
Employment
Annual mean wage
Atlanta-Sandy Springs-Marietta GA
730
115310
Augusta-Richmond County GA-SC
Estimate Not Released
67250
Chattanooga TN-GA
40
66810

Market Research Analyst Salary

As of 2011, there were 8,120 market research analysts and marketing specialists working in Georgia, many of which were employed in Atlanta, Sandy Springs, and Marietta. The average salary among them was $63,490. Those in the top ten percent earned significantly more at $102,060, which was an average of almost 38% more than the state’s overall average.

Area name
Employment
Annual mean wage
Albany GA
30
40430
Athens-Clarke County GA
80
58620
Atlanta-Sandy Springs-Marietta GA
6850
64760
Augusta-Richmond County GA-SC
130
61500
Chattanooga TN-GA
340
57290
Dalton GA
40
61130
Gainesville GA
70
59070
Macon GA
130
53070
Savannah GA
140
61610
Valdosta GA
40
50680
North Georgia nonmetropolitan area
100
56240
Middle Georgia nonmetropolitan area
70
50390
East Georgia nonmetropolitan area
70
47880
South Georgia nonmetropolitan area
80
59000

Marketing Managers Salary

As of 2011, there were 5,260 marketing managers working in Georgia, many of which were located in the Sandy Springs, Marietta, and Atlanta areas. The average salary among them was $117,760. Those in the top ten percent earned significantly more at $186,140, which was an average of almost 37% more than the state’s overall average.

Area name
Employment
Annual mean wage
Athens-Clarke County GA
130
114410
Atlanta-Sandy Springs-Marietta GA
4430
121070
Augusta-Richmond County GA-SC
120
87160
Chattanooga TN-GA
320
83910
Dalton GA
50
118420
Gainesville GA
30
111800
Savannah GA
80
102370
North Georgia nonmetropolitan area
50
91200
South Georgia nonmetropolitan area
50
76410

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Georgia

Georgia is home to 173 post secondary schools.  Fifty three schools only offer Associate’s degree programs.  Twenty seven schools possess only Bachelor’s degree programs.  Twenty-nine colleges offer up to a Master’s degree, while twenty possess doctorate programs.

Executive positions in the marketing sector usually require a Bachelor’s degree or higher and related work experience.

Non-executive positions typically require at least a Bachelor’s degree in a marketing related field.
Among the great public and private colleges in Georgia are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Georgia: