Marketing Careers in Delaware

Delaware

If you are interested in a career in marketing within Delaware choose
from the resources below.

What is the Industry like in Delaware?
What are the Major Firms?
What are Salaries like in Delaware?
What School Programs are Available?

Delaware Marketing Job Industry

In Delaware’s pro-business environment, teeming with corporations and small businesses, talented marketing professionals are in high demand. Media planners and buyers, market research analysts, and marketing managers and strategists all work to give companies within Delaware’s business community a competitive edge throughout all stages of the marketing process, from research and analysis to packaging and sales.

Corporations are drawn to Delaware thanks to its business-friendly tax structure. In fact, more than half of all publicly traded companies in the United States consider Delaware their legal home, according to the State of Delaware Division of Corporations. This includes 63 percent of all Fortune 500 companies, two of which have their corporate headquarters in the state: DuPont in Wilmington and SLM in Newark.

Delaware Job Statistics

  • Employed Marketing Managers: 830
  • Employed Market Research Analysts and Specialists: 1,990
  • Delaware Average Marketing Manager Salary: $146,610
  • Delaware Average Market Research Analyst Salary: $81,070

From this corporate hotbed, business to business and consumer marketing specialists work with some of the biggest advertising and public relations budgets in the private sector. From offices in New Castle, Wilmington, and Dover, PR and marketing professionals in this small New England state wield enormous influence throughout the world as they spearhead campaigns meant to maintain strong brand recognition and promote products in a way that appeals to businesses and consumers the world over.

The banking, financial services and insurance industries, which are among the industries most heavily vested in public relations and marketing, are also leading contributors to Delaware’s economy, and some of the biggest contributors to the success of the state’s marketing firms.

Well-established and emerging industries that include everything from healthcare and biotechnology, to environmental science and aerospace and aviation, make their home in Delaware. Both established and emerging industries rely on the state’s marketing and PR firms as they work to establish their reputations or just maintain a strong, likeable public image.

Delaware’s booming tourism and hospitality industry works very closely with regional marketing firms to draw visitors to its historical landmarks, gaming and tax-free shopping.

Marketing Firms in Delaware

All of Delaware’s industries, from finance to agriculture, rely on marketers to sustain and further develop business. Whether it’s a small local or regional marketing firm, or one with international reach that has established a strong presence in the state, the talented marketing managers, researchers, and strategists in the state have a reputation for creating and implementing innovative campaigns that have helped make many of Delaware’s biggest corporations household names.

The marketing and advertising agencies in Delaware with the highest revenues as of 2011, according to Hoover’s, the research arm of Dunn & Bradstreet, are as follows:

  • I T Universal, Inc.
  • Winner Holding Corporation
  • Aloysius, Butler & Clark Associates, Inc.
  • Reese, Tomases & Ellick, Inc.
  • Remline Corp.

The marketing and advertising agencies in Delaware with the most employees as of 2011, according to Hoover’s, the research arm of Dunn & Bradstreet, are as follows:

  • Aloysius, Butler & Clark Associates, Inc.
  • Reese, Tomases & Ellick, Inc.
  • Remline Corp.
  • Great Stuff Convention Bags, Inc.
  • Koncordia Group, LLC

 

Professional Associations

Delaware’s marketing professionals are supported by a variety of associations that work to provide resources designed to help advance the marketing profession and grow the state’s economy through a strong business community. The American Marketing Association has a Philadelphia Chapter in nearby Aston, PA, which serves marketing professionals in Delaware as well.

There are also a handful of groups that focus on marketing in specific industries in the state, such as the Produce Marketing Association, the Delaware Valley Law Firm Marketing Group, and the Delaware Restaurant Association.

Marketing Salaries in Delaware

There are currently 830 marketing managers employed in Delaware who earn an average of $146,610 a year, according to the United States Department of Labor’s Bureau of Labor Statistics. As of the Bureau’s 2011 survey, the 1,990 market research analysts and specialists employed in the state earned an average of $81,070.

Market Research Analyst Salary

A 2011 salary report released by the US Department of Labor’s Bureau of Labor Statistics indicated that a total of 1,990 market research analysts and marketing specialists were employed throughout Delaware. The average salary among them was found to be $81,070. Those in the top ten percent were reported to earn $41,160 more at $122,230 on average.

Area name
Employment
Annual mean wage
Dover DE
40
46390
Wilmington DE-MD-NJ Metropolitan Division
1950
81920
Sussex County Delaware nonmetropolitan area
60
57900

Marketing Managers Salary

A 2011 salary report released by the US Department of Labor’s Bureau of Labor Statistics indicated that a total of 830 marketing managers were employed throughout Delaware. The average salary among them was found to be $146,610. Those in the top ten percent were reported to average more than $187,199.

Area name
Employment
Annual mean wage
Wilmington DE-MD-NJ Metropolitan Division
820
144400

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Delaware

There are seven campus-based schools in Delaware that offer up to a PhD in marketing. Students who prefer the flexibility of online programs choose from the numerous accredited online institutions that offer degrees in business and marketing.

By becoming familiar with all aspects of the marketing process, from media buying and planning to consumer behavior and sales strategies, graduates are prepared to enter the workforce in a number of different positions, such as brand manager, market researcher or public relations officer.
Among the great public and private colleges in Delaware are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Delaware: