Marketing Careers in Connecticut

Connecticut

If you are interested in a career in marketing within Connecticut choose
from the resources below.

What is the Industry like in Connecticut?
What are the Major Firms?
What are Salaries like in Connecticut?
What School Programs are Available?

Connecticut Marketing Job Industry

Connecticut’s marketing sector is one of the most active and growth positive in the country, according to the Connecticut Department of Economic and Community Development. Connecticut has more marketing managers per capita than any other state in the country, with 3.07 marketing managers per 1000 residents, far more than the next highest state with only 2.32 per 1000 residents.

This heavy concentration of marketing professionals has not diluted earning power, however, as the 4,940 marketing managers in the state earned 6.3% more than the national average in 2011.

Connecticut Job Statistics

  • Employed Marketing Managers: 4,940
  • Employed Market Research Analysts and Specialists: 4,600
  • Connecticut Average Marketing Manager Salary: $123,320
  • Connecticut Average Market Research Analyst Salary: $69,510
  • Marketing managers in CT earned 6.3% more than the national average
  • Marketing research analysts and specialists in CT earned 12.87% more than the national average

Connecticut is home to one of the most robust economies in the United States, and its residents are some of the wealthiest. With a median household income of $67,740 in 2010, the median among Connecticut residents was 30.48% higher than the national average of $51,914. As a result of increased incomes, the per capita retail spending is considerably higher here. While the national per capita retail spending was $12,990 per year in 2007, at $14,953, per capita spending in Connecticut was 15.11% more, according to the U.S. Census Bureau.

The flourishing retail sector, high income and stable state economy help fuel a thriving marketing industry in the state. According to Chase Financial Analyst, Connecticut’s Gross State Product was $201 billion in 2011 and is expected to grow 2.6% in 2012, 3.5% in 2013, and 3.8% in 2014. Connecticut’s economic output grew 33% faster than the country’s in 2011, with the finance and insurance industries driving most of the economic growth. Connecticut boasts the third largest number of professionals with advanced degrees, and has the second highest proportion of professionals working in the financial and insurance sectors, which are heavily dependant on advertising and public relations.

Marketing Firms in Connecticut

There are over 1,730 marketing firms in Connecticut.  Some of the largest and most dynamic marketing firms in the country make Connecticut their headquarters.

  • Asentra earned $3.1 million in 2011, a 1,116% increase from 2008
  • M2 Media Group earned $9.4 million in 2011, a 92% increase from 2008
  • Re:think Group earned $2 million in 2011, a 148% increase from 2008
  • Ring2 Media earned $2.4 million in 2011, a 668% increase from 2008
  • SmartRevenue earned $9.7 million in 2011, a 152% increase from 2008
  • Third Door Media earned $4.6 million in 2011, a 173% increase from 2008

 

Professional Associations

 

Marketing Salaries in Connecticut

Connecticut marketing manager salaries were ranked 14th highest in the nation as of 2011, according to Bureau of Labor Statistics. The 4,600 marketing research analysts and marketing specialists in the state earned 12.87% more than the national average, making Connecticut 13th highest in the nation in terms of annual salary for these professions. Advertising and promotions managers in Connecticut made 4.85% more than the national average.

Advertising and Promotions Manager Salary

According to the Bureau of Labor Statistics, there were 600 advertising and promotions managers employed throughout Connecticut in 2011. Their statewide average salary was $108,370, which was an average hourly rate of $52.10. Managers in the 90th percentile earned substantially more with an average of more than $187,199.

Area name
Employment
Annual mean wage
Bridgeport-Stamford-Norwalk CT
250
132760
Hartford-West Hartford-East Hartford CT
140
76610
New Haven CT
130
95860
Springfield MA-CT
40
93750

Market Research Analyst Salary

As of 2011, there were 4,600 market research analysts and marketing specialists employed throughout Connecticut. Their average salary statewide was $69,510, while those in the 90th percentile earned substantially more at $111,260 on average. Bridgeport, Stamford, and Norwalk were found to be some of the higher paying areas where there was an average salary of $85,290, which was 18.5% higher than the state’s overall average.

Area name
Employment
Annual mean wage
Bridgeport-Stamford-Norwalk CT
1700
85290
Danbury CT
210
49590
Hartford-West Hartford-East Hartford CT
1610
62910
New Haven CT
660
57040
Norwich-New London CT-RI
150
54260
Springfield MA-CT
620
65450
Waterbury CT
70
70410
Worcester MA-CT
630
62870
Northwestern Connecticut nonmetropolitan area
30
43040

Marketing Managers Salary

As of 2011, there were 4,940 marketing managers employed throughout Connecticut. Their average salary statewide was $123,320, while those in the 90th percentile averaged above $187,199. Bridgeport, Stamford, and Norwalk were the highest paying areas where the average salary was $142,020, which was about 13% higher than the statewide average.

Area name
Employment
Annual mean wage
Bridgeport-Stamford-Norwalk CT
2290
142020
Danbury CT
130
117940
Hartford-West Hartford-East Hartford CT
1580
109430
New Haven CT
490
108600
Norwich-New London CT-RI
120
93930
Springfield MA-CT
420
101270
Waterbury CT
100
89430
Worcester MA-CT
270
119800
Northwestern Connecticut nonmetropolitan area
40
84310

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Connecticut

There are 22 four year universities and 12 community colleges in Connecticut, all of which provide at least an Associate’s degree in a marketing related program.

Almost all marketing jobs require at least an associate’s degree in a marketing discipline. Some of the more technically demanding positions could require a master’s degree and 1 to 5 years of prior business experience.
Among the great public and private colleges in Connecticut are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Connecticut: