If you are interested in a career in marketing within California choose
from the resources below.
 | What is the Industry like in California? |
| What are the Major Firms? |
| What are Salaries like in California? |
| What School Programs are Available? |
California Marketing Job Industry
California offers unrivaled job opportunities and earning power in the field of marketing. Although California is already home to the highest concentration of marketing professionals in the nation, substantial growth is still expected in the coming years.
According to the California Employment Development Department, in 2012 there were 35,800 marketing managers working in the state. This number is expected to grow to 38,800 by 2018. Market research analysts and marketing specialists numbered 36,900 in 2012 with 46,200 expected to be working in the state by 2018.
California Job Statistics
|
With one of the largest economies in the world, surpassed only by the world’s seven most economically powerful nations, California is America’s economic powerhouse. In 2011, California’s gross state product was $1.73 trillion and comprised 13% of all economic activity in the US, according to the U.S. Department of Commerce. Growth is expected to increase 2.4% in 2012, 3.7% in 2013 and 4.0% in 2014, far exceeding that expected for the nation as a whole, according to Chase Financial Analyst. Growth in the marketing sector, which has always been viewed as a key indicator of overall economic health because of its correlation with consumer spending, will see similar gains in the coming years.
California is home to 4,955 marketing firms, which far exceeds that of any other state. As the most populous state in the country, California leads in virtually every industry including agriculture, aerospace, real estate, technology and financial services, all of which rely heavily on marketing and public relations efforts. California ranks 2nd in the nation in terms of retaining its skilled and highly educated workers, 65% of which remain in-state to contribute to the innovation of locally-based companies. This includes some of the most talented and creative marketing professionals in the world who contribute to the growth of virtually every industry through the efforts of their marketing campaigns.
Marketing Firms in California
California is home to 67 of the 500 fastest growing marketing firms in the world. The following are among these top firms:
- Prodégé of Torrance earned $12.3 million in 2011, a 4,461% increase since 2008
- Lead Research Group of Huntington Beach earned $10.7 million in 2011, a 3,013% increase since 2008
- Local Splash of Santa Ana earned $6.7 million in 2011, a 2,910% increase since 2008
- eGumBall of Irvine earned $3.1 million in 2011, a 2,835% increase since 2008
- y:marketing of Costa Mesa and Los Angeles earned $18.6 million in 2011, a 2,111% increase since 2008
- 5th Finger of San Francisco earned $2.6 million in 2011, a 1,752% increase since 2008
- Phenomenon of Los Angeles earned $15 million in 2011, a 1,274% increase since 2008
- The1stMovement of Pasadena earned $4.9 million, a 730% increase since 2008
- Round Sky of Los Angeles earned $3.7 million, a 756% increase since 2008
Professional Associations
- The Southern California American Marketing Association (SoCal AMA)
- Silicon Valley American Marketing Association
- Promotional Marketing Association of Northern California
- Business Marketing Association, Southern California
- Professional Club Marketing Association
Marketing Salaries in California
Marketing positions pay more in California than almost anywhere else in the country. California’s marketing managers earn an average of $16,560, or 13.12% more than the national average, ranking fourth in the nation among marketing managers. California’s market research analysts and marketing specialists earn 12.85%, or $8,630 more than the national average, ranking them third in the nation among other market research analysts and specialists.
Advertising and Promotions Manager Salary
As of 2011, there were 3,890 advertising and promotions managers employed throughout California. The majority of these managers were employed in the Los Angeles, Long Beach, and Santa Ana areas. The statewide average salary among them was $111,600, while the top ten percent was noted to earn more than $187,199 annually.
Market Research Analyst Salary
As of 2011, there were an astounding 51,350 market research analysts and marketing specialists employed throughout California. Their average salary statewide was $75,760, while those in the top ten percent had an average of $129,980. Some of the highest paying areas throughout the state were San Jose, Sunnyvale, and Santa Clara where there was an average of $104,400, which was 27% higher than the overall statewide average.
Marketing Managers Salary
As of 2011, an astounding 30,500 marketing managers were employed throughout California. Their average salary statewide was $142,750, while those in the top ten percent had an average of more than $187,199. Some of the highest paying areas in the state were San Francisco, San Mateo, and Redwood City where the average was $169,520, which was almost 16% higher than the overall statewide average.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in California
There are 159 four year colleges and 106 two year colleges in California. The vast majority of these institutions offer degree programs in marketing related disciplines. Most of these schools also offer valuable internship opportunities that place students with the state’s top marketing firms for valuable real world experience.
Among the great public and private colleges in California are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in California: