Marketing Careers in California

California

If you are interested in a career in marketing within California choose
from the resources below.

What is the Industry like in California?
What are the Major Firms?
What are Salaries like in California?
What School Programs are Available?

California Marketing Job Industry

California offers unrivaled job opportunities and earning power in the field of marketing. Although California is already home to the highest concentration of marketing professionals in the nation, substantial growth is still expected in the coming years.

According to the California Employment Development Department, in 2012 there were 35,800 marketing managers working in the state. This number is expected to grow to 38,800 by 2018. Market research analysts and marketing specialists numbered 36,900 in 2012 with 46,200 expected to be working in the state by 2018.

California Job Statistics

  • Employed Marketing Managers: 35,800
  • Employed Market Research Analysts and Specialists: 36,900
  • California Average Marketing Manager Salary: $142,750
  • California Average Market Research Analyst Salary: $75,760
  • Jobs for marketing managers are expected to increase 8.4% by 2018
  • Jobs for market research analysts and specialists are expected to increase 25.2% by 2018

With one of the largest economies in the world, surpassed only by the world’s seven most economically powerful nations, California is America’s economic powerhouse. In 2011, California’s gross state product was $1.73 trillion and comprised 13% of all economic activity in the US, according to the U.S. Department of Commerce. Growth is expected to increase 2.4% in 2012, 3.7% in 2013 and 4.0% in 2014, far exceeding that expected for the nation as a whole, according to Chase Financial Analyst. Growth in the marketing sector, which has always been viewed as a key indicator of overall economic health because of its correlation with consumer spending, will see similar gains in the coming years.

California is home to 4,955 marketing firms, which far exceeds that of any other state. As the most populous state in the country, California leads in virtually every industry including agriculture, aerospace, real estate, technology and financial services, all of which rely heavily on marketing and public relations efforts. California ranks 2nd in the nation in terms of retaining its skilled and highly educated workers, 65% of which remain in-state to contribute to the innovation of locally-based companies. This includes some of the most talented and creative marketing professionals in the world who contribute to the growth of virtually every industry through the efforts of their marketing campaigns.

Marketing Firms in California

California is home to 67 of the 500 fastest growing marketing firms in the world. The following are among these top firms:

  • Prodégé of Torrance earned $12.3 million in 2011, a 4,461% increase since 2008
  • Lead Research Group of Huntington Beach earned $10.7 million in 2011, a 3,013% increase since 2008
  • Local Splash of Santa Ana earned $6.7 million in 2011, a 2,910% increase since 2008
  • eGumBall of Irvine earned $3.1 million in 2011, a 2,835% increase since 2008
  • y:marketing of Costa Mesa and Los Angeles earned $18.6 million in 2011, a 2,111% increase since 2008
  • 5th Finger of San Francisco earned $2.6 million in 2011, a 1,752% increase since 2008
  • Phenomenon of Los Angeles earned $15 million in 2011, a 1,274% increase since 2008
  • The1stMovement of Pasadena earned $4.9 million, a 730% increase since 2008
  • Round Sky of Los Angeles earned $3.7 million, a 756% increase since 2008

 

Professional Associations

 

Marketing Salaries in California

Marketing positions pay more in California than almost anywhere else in the country. California’s marketing managers earn an average of $16,560, or 13.12% more than the national average, ranking fourth in the nation among marketing managers. California’s market research analysts and marketing specialists earn 12.85%, or $8,630 more than the national average, ranking them third in the nation among other market research analysts and specialists.

Advertising and Promotions Manager Salary

As of 2011, there were 3,890 advertising and promotions managers employed throughout California. The majority of these managers were employed in the Los Angeles, Long Beach, and Santa Ana areas. The statewide average salary among them was $111,600, while the top ten percent was noted to earn more than $187,199 annually.

Area name
Employment
Annual mean wage
Fresno CA
30
91930
Los Angeles-Long Beach-Glendale CA Metropolitan Division
1330
119100
Los Angeles-Long Beach-Santa Ana CA
1820
117940
Oakland-Fremont-Hayward CA Metropolitan Division
190
113830
Oxnard-Thousand Oaks-Ventura CA
70
101550
Riverside-San Bernardino-Ontario CA
180
80640
Sacramento--Arden-Arcade--Roseville CA
200
83880
Salinas CA
40
102290
San Diego-Carlsbad-San Marcos CA
310
110130
San Francisco-Oakland-Fremont CA
780
123510
San Francisco-San Mateo-Redwood City CA Metropolitan Division
600
126540
San Jose-Sunnyvale-Santa Clara CA
160
105930
San Luis Obispo-Paso Robles CA
40
100950
Santa Ana-Anaheim-Irvine CA Metropolitan Division
490
114800
Santa Barbara-Santa Maria-Goleta CA
30
89790

Market Research Analyst Salary

As of 2011, there were an astounding 51,350 market research analysts and marketing specialists employed throughout California. Their average salary statewide was $75,760, while those in the top ten percent had an average of $129,980. Some of the highest paying areas throughout the state were San Jose, Sunnyvale, and Santa Clara where there was an average of $104,400, which was 27% higher than the overall statewide average.

Area name
Employment
Annual mean wage
Bakersfield-Delano CA
270
56970
Chico CA
80
58660
Fresno CA
340
56320
Los Angeles-Long Beach-Glendale CA Metropolitan Division
13480
65100
Los Angeles-Long Beach-Santa Ana CA
19880
66100
Merced CA
40
62150
Modesto CA
160
46970
Napa CA
190
76200
Oakland-Fremont-Hayward CA Metropolitan Division
4240
84550
Oxnard-Thousand Oaks-Ventura CA
870
62820
Redding CA
130
71000
Riverside-San Bernardino-Ontario CA
1810
59500
Sacramento--Arden-Arcade--Roseville CA
1990
80240
Salinas CA
300
63890
San Diego-Carlsbad-San Marcos CA
4790
65650
San Francisco-Oakland-Fremont CA
12030
86610
San Francisco-San Mateo-Redwood City CA Metropolitan Division
7800
87740
San Jose-Sunnyvale-Santa Clara CA
5910
104400
San Luis Obispo-Paso Robles CA
170
64650
Santa Ana-Anaheim-Irvine CA Metropolitan Division
6400
68200
Santa Barbara-Santa Maria-Goleta CA
400
68920
Santa Cruz-Watsonville CA
230
64110
Santa Rosa-Petaluma CA
440
83780
Stockton CA
160
64410
Vallejo-Fairfield CA
130
68180
Visalia-Porterville CA
70
49610
North Coast Region of California nonmetropolitan area
90
50720
Northern Mountains Region of California nonmetropolitan area
50
68360

Marketing Managers Salary

As of 2011, an astounding 30,500 marketing managers were employed throughout California. Their average salary statewide was $142,750, while those in the top ten percent had an average of more than $187,199. Some of the highest paying areas in the state were San Francisco, San Mateo, and Redwood City where the average was $169,520, which was almost 16% higher than the overall statewide average.

Area name
Employment
Annual mean wage
Bakersfield-Delano CA
150
140070
Fresno CA
200
103630
Los Angeles-Long Beach-Glendale CA Metropolitan Division
7640
132860
Los Angeles-Long Beach-Santa Ana CA
11100
134870
Modesto CA
80
94730
Napa CA
80
137680
Oakland-Fremont-Hayward CA Metropolitan Division
2020
139700
Oxnard-Thousand Oaks-Ventura CA
350
122030
Riverside-San Bernardino-Ontario CA
1140
111720
Sacramento--Arden-Arcade--Roseville CA
900
108770
Salinas CA
150
138560
San Diego-Carlsbad-San Marcos CA
2560
130840
San Francisco-Oakland-Fremont CA
6080
159620
San Francisco-San Mateo-Redwood City CA Metropolitan Division
4060
169520
San Jose-Sunnyvale-Santa Clara CA
5930
161200
San Luis Obispo-Paso Robles CA
60
136980
Santa Ana-Anaheim-Irvine CA Metropolitan Division
3460
139290
Santa Barbara-Santa Maria-Goleta CA
240
155140
Santa Cruz-Watsonville CA
130
138620
Santa Rosa-Petaluma CA
250
128050
Stockton CA
110
126070
Vallejo-Fairfield CA
100
104250
Visalia-Porterville CA
40
123820

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in California

There are 159 four year colleges and 106 two year colleges in California. The vast majority of these institutions offer degree programs in marketing related disciplines. Most of these schools also offer valuable internship opportunities that place students with the state’s top marketing firms for valuable real world experience.
Among the great public and private colleges in California are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in California: