Lego Launches “Kronkiwongi Strategy” with Children in Mind

Lego recently launched its “Kronkiwongi” campaign as a way to integrate the concept of co-creation as part of its marketing strategy. “Kronkiwongi” is Lego’s term for building an item that doesn’t already exist. The Facebook campaign will illustrate responses from …

Using Marketing Skills to Find Employment

With the uptick in employment, marketing careers are also seeing a steady rise. A recent poll conducted by jobseeker.com showed that up to 50% of openings are sales-related and 41% are marketing related. Communication and social skills are vital to …


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