Minion Madness: Oversaturation as a Tool for Trending

Sources from BuzzFeed to major news platforms like The Guardian have recently reported on the mixed response to the advertising campaign put on by Universal for the summer children’s movie, Minions. Negative response to oversaturation is not uncommon in the …

Accents Found to Have an Impact on Commercial Perception

When planning a commercial, businesses have to consider whatever factors might have an impact on the success of their marketing. Different markets respond to an endless variety of stimuli in ways that can be difficult to predict. Interestingly, recent research …


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