Marketing Careers in Washington

Washington

If you are interested in a career in marketing within Washington state choose
from the resources below.

What is the Industry like in Washington?
What are the Major Firms?
What are Salaries like in Washington?
What School Programs are Available?

Washington Marketing Job Industry

As home to some of the most successful tech start-ups, and a hub of aerospace innovation, Washington continues to be a place where marketing professionals are needed to promote the products and industries that contribute to the state’s strong local economy.

Among the top 25 jobs in King County, based on the number of estimated job openings to become available in the next few years, are key marketing industry positions, as reported in the most recent Washington State Employment Security Department Job Vacancy Survey, published by the Workforce Development Council of Seattle-King County. According to the survey, in the coming years some 326 jobs will become available to market research analysts and another 321 are expected to become available to marketing managers.

Washington Job Statistics

  • Employed Marketing Managers: 6,010
  • Employed Market Research Analysts and Specialists: 9,960
  • Washington Average Marketing Manager Salary: $128,500
  • Washington Average Market Research Analyst Salary: $78,620
  • A degree is required for 91% of market research analyst & specialist jobs
  • A degree is required for 94% of marketing manager jobs

These jobs will be the basis of lasting careers, as all vacancies are expected to fill full time positions. The income these jobs will generate will be among the highest when compared to other high-paying professions that are expected to see openings in the coming years. The Workforce Development Council report revealed that the jobs opening up to market research analysts are expected to pay an average of $86,299 yearly, while the marketing manager positions becoming available in the Seattle area are expected to pay an average of  $124,342.

Marketing Firms in Washington

Washington’s greater Seattle area is home to the satellite offices of some of the most recognized marketing firms in the nation. These firms generate millions of dollars in yearly revenue and are significant contributors to the local economy, both in terms of job creation for marketing professionals, and in terms of the work they do to promote and advertise for local start-ups and established corporations in the state.

The following are among the national firms with a strong presence in Washington state:

  • 3 Can
  • Acumen Marketing
  • Aimonetto & Sons Inc
  • American Distributing Co

Washington is also home to a number of local firms with headquarters in the greater Puget Sound area. The following list represents Western Washington’s top firms in terms of number of employees and yearly revenue generated.

  • Magnum Advertising
  • Orion Marketing Group
  • Printing Department
  • Creature
  • Kue Digital Inc
  • OnRequest Images
  • Play Network Inc
  • Superior Imaging Group, Inc

Professional Associations

The office of the Puget Sound Chapter of the American Marketing Association is located in Kirkland. The office can be reached by phone at (425) 822-3925.

The Business Marketing Association-Pacific Northwest (BMA-PNW) is the Business Marketing Association’s newest chapter. It was opened to serve BMA members in Washington, Oregon, Idaho, and British Columbia.

Marketing Salaries in Washington

Marketing professionals in Washington State are some of the best compensated in the nation. The United States Department of Labor’s Bureau of Labor Statistics puts the statewide average for advertising and promotions managers at $97,140, while the top ten percent in this industry classification earned $150,660 on average. The 6,010 marketing managers working in Washington, as of the Bureau’s 2011 survey, earned an average of $128,500, with those in the 90th percentile averaging $186,660.

The Bureau’s occupational classification for market research analysts and marketing specialists showed that some 9,960 Washington state residents were employed in these roles. The average salary among these professionals was $78,620, while those representing the top ten percent earned $129,940 on average.

Advertising and Promotions Manager Salary

During 2011, there were 530 advertising and promotions managers working in Washington, the majority of which were located in the Seattle, Tacoma, and Bellevue areas. Their average salary statewide was $97,140. However, managers in the top ten percent were noted to earn $53,520 more at $150,660 on average.

Area name
Employment
Annual mean wage
Seattle-Bellevue-Everett WA Metropolitan Division
430
97230
Seattle-Tacoma-Bellevue WA
450
98970

 

Market Research Analyst Salary

During 2011, there were 9,960 market research analysts and marketing specialists working in Washington with most being employed in Seattle, Bellevue, and Everett. Their average salary statewide was $78,620. However, analysts and specialists earning in the top ten percent averaged $51,320 more at $129,940.

Area name
Employment
Annual mean wage
Bellingham WA
130
48610
Bremerton-Silverdale WA
80
50060
Kennewick-Pasco-Richland WA
130
57660
Mount Vernon-Anacortes WA
60
55770
Olympia WA
160
49840
Seattle-Bellevue-Everett WA Metropolitan Division
7950
83460
Seattle-Tacoma-Bellevue WA
8330
82500
Spokane WA
410
64230
Tacoma WA Metropolitan Division
390
62590
Wenatchee-East Wenatchee WA
40
55320
Yakima WA
60
51070
Northwestern Washington nonmetropolitan area
40
62010
Southwestern Washington nonmetropolitan area
30
50680
Central Washington nonmetropolitan area
40
59770
Eastern Washington nonmetropolitan area
50
56780

 

Marketing Managers Salary

During 2011, there were 6,010 marketing managers working in Washington, the majority of which held employment in Everett, Seattle, and Bellevue. Their average salary statewide was $128,500. However, managers earning in the top ten percent averaged $58,160 more at $186,660.

Area name
Employment
Annual mean wage
Bellingham WA
70
96190
Bremerton-Silverdale WA
60
106450
Kennewick-Pasco-Richland WA
40
111690
Olympia WA
100
124860
Seattle-Bellevue-Everett WA Metropolitan Division
5130
131470
Seattle-Tacoma-Bellevue WA
5280
130890
Spokane WA
150
114540
Tacoma WA Metropolitan Division
150
111860
Eastern Washington nonmetropolitan area
70
80010

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Washington

According to the Washington State Employment Security Department Job Vacancy Survey, published by the Workforce Development Council of Seattle-King County, 91% of jobs for marketing research analysts in the state will require candidates to hold an industry-specific degree. The survey went on to reveal that 94% of the jobs becoming available to marketing managers would require a marketing degree or business administration degree with marketing experience.

 
Among the great public and private colleges in Washington are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Washington: