If you are interested in a career in marketing within Washington state choose
from the resources below.
 | What is the Industry like in Washington? |
| What are the Major Firms? |
| What are Salaries like in Washington? |
| What School Programs are Available? |
Washington Marketing Job Industry
As home to some of the most successful tech start-ups, and a hub of aerospace innovation, Washington continues to be a place where marketing professionals are needed to promote the products and industries that contribute to the state’s strong local economy.
Among the top 25 jobs in King County, based on the number of estimated job openings to become available in the next few years, are key marketing industry positions, as reported in the most recent Washington State Employment Security Department Job Vacancy Survey, published by the Workforce Development Council of Seattle-King County. According to the survey, in the coming years some 326 jobs will become available to market research analysts and another 321 are expected to become available to marketing managers.
Washington Job Statistics
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These jobs will be the basis of lasting careers, as all vacancies are expected to fill full time positions. The income these jobs will generate will be among the highest when compared to other high-paying professions that are expected to see openings in the coming years. The Workforce Development Council report revealed that the jobs opening up to market research analysts are expected to pay an average of $86,299 yearly, while the marketing manager positions becoming available in the Seattle area are expected to pay an average of $124,342.
Marketing Firms in Washington
Washington’s greater Seattle area is home to the satellite offices of some of the most recognized marketing firms in the nation. These firms generate millions of dollars in yearly revenue and are significant contributors to the local economy, both in terms of job creation for marketing professionals, and in terms of the work they do to promote and advertise for local start-ups and established corporations in the state.
The following are among the national firms with a strong presence in Washington state:
- 3 Can
- Acumen Marketing
- Aimonetto & Sons Inc
- American Distributing Co
Washington is also home to a number of local firms with headquarters in the greater Puget Sound area. The following list represents Western Washington’s top firms in terms of number of employees and yearly revenue generated.
- Magnum Advertising
- Orion Marketing Group
- Printing Department
- Creature
- Kue Digital Inc
- OnRequest Images
- Play Network Inc
- Superior Imaging Group, Inc
Professional Associations
The office of the Puget Sound Chapter of the American Marketing Association is located in Kirkland. The office can be reached by phone at (425) 822-3925.
The Business Marketing Association-Pacific Northwest (BMA-PNW) is the Business Marketing Association’s newest chapter. It was opened to serve BMA members in Washington, Oregon, Idaho, and British Columbia.
Marketing Salaries in Washington
Marketing professionals in Washington State are some of the best compensated in the nation. The United States Department of Labor’s Bureau of Labor Statistics puts the statewide average for advertising and promotions managers at $97,140, while the top ten percent in this industry classification earned $150,660 on average. The 6,010 marketing managers working in Washington, as of the Bureau’s 2011 survey, earned an average of $128,500, with those in the 90th percentile averaging $186,660.
The Bureau’s occupational classification for market research analysts and marketing specialists showed that some 9,960 Washington state residents were employed in these roles. The average salary among these professionals was $78,620, while those representing the top ten percent earned $129,940 on average.
Advertising and Promotions Manager Salary
During 2011, there were 530 advertising and promotions managers working in Washington, the majority of which were located in the Seattle, Tacoma, and Bellevue areas. Their average salary statewide was $97,140. However, managers in the top ten percent were noted to earn $53,520 more at $150,660 on average.
Market Research Analyst Salary
During 2011, there were 9,960 market research analysts and marketing specialists working in Washington with most being employed in Seattle, Bellevue, and Everett. Their average salary statewide was $78,620. However, analysts and specialists earning in the top ten percent averaged $51,320 more at $129,940.
Marketing Managers Salary
During 2011, there were 6,010 marketing managers working in Washington, the majority of which held employment in Everett, Seattle, and Bellevue. Their average salary statewide was $128,500. However, managers earning in the top ten percent averaged $58,160 more at $186,660.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in Washington
According to the Washington State Employment Security Department Job Vacancy Survey, published by the Workforce Development Council of Seattle-King County, 91% of jobs for marketing research analysts in the state will require candidates to hold an industry-specific degree. The survey went on to reveal that 94% of the jobs becoming available to marketing managers would require a marketing degree or business administration degree with marketing experience.
Among the great public and private colleges in Washington are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Washington: