Marketing Careers in Vermont

Vermont

If you are interested in a career in marketing within Vermont choose
from the resources below.

What is the Industry like in Vermont?
What are the Major Firms?
What are Salaries like in Vermont?
What School Programs are Available?

Vermont Marketing Job Industry

In coming years, marketing positions in Vermont will experience strong and steady growth.  Highly coveted managerial positions will grow at a modest pace.  The 569 marketing managers in 2008 will add 63 more professionals to their ranks by 2018. 

Growth for this occupation will grow at a 1.1% annual rate with six new jobs created annually and twelve becoming available due to workforce attrition.  Public relations managers numbered 153 in 2008 and are projected to grow to 167 by 2018.

Vermont Job Statistics

  • Employed Marketing Managers: 569
  • Employed Market Research Analysts and Specialists: 980
  • Vermont Average Marketing Manager Salary: $128,920
  • Vermont Average Market Research Analyst Salary: $55,660

Rank and file marketing jobs will multiply at a much faster pace.  Vermont businesses employed 980 market research analysts in 2008 and are expected to add 26.4% or 260 more by 2018. This profession is expected to add 26 new positions annually, while 50 more will become vacated and available for replacement.  There were 1,260 employed public relations specialists in 2008, and by 2018, 1,500 will be employed.  This 19% growth in the profession will result in 19 new positions created annually and 50 more becoming available annually due to workforce attrition.

Marketing professionals can flourish in Vermont’s stable, growing and diverse economy. Vermont has one of the lowest unemployment rates in the country at 4.6% in May 2012.  Vermont’s economy will grow by 2.0% in 2012, 2.9% in 2013, and 3.4% in 2014, according to Chase Financial Analyst.

Although Vermont offers less readily available marketing positions, it provides many entrepreneurial opportunities for ambitious marketing professionals. Small businesses are the biggest portion of Vermont’s economy. The 79,079 small businesses in 2008 employed 18,616 residents and accounted for 61.4% of private sector jobs in the state. Small firms constituted 96.5% of the state’s employers.  The relatively even distribution of business sizes in Vermont affords many opportunities to found new marketing ventures and establish a large and varied clientele.

Almost a third of the Vermont population resides in the Burlington metropolitan area.  Kiplinger ranked Burlington as the 8th best city for the next decade. Forbes named Burlington one of the prettiest towns in America in 2010.  Its main industries are education, health services, trade, transportation and utilities.  Burlington had the 6th lowest unemployment of any metropolitan area with 4.8% in 2011.

Marketing Firms in Vermont

According to Hoover’s, the five largest marketing firms in Vermont are

  1. American Resources Corp, Rutland
  2. Paul Kaza Associates Inc., South Burlington
  3. Hmc Advertising, LLC Stowe
  4. Stowe Area Association Inc., Stowe
  5. Shark Communications Inc., Burlington

Professional Associations

Marketing Salaries in Vermont

Marketing managers earned on average $128,920 in 2011, which is $2,730 or 2.16% more than the national average. Market research analysts and marketing specialists earned $55,660 on average in 2011.

Advertising and Promotions Manager Salary

According to the Bureau of Labor Statistics, there were 70 advertising and promotions managers employed in Vermont during 2011. There was an average salary among them of $91,130, which was an average hourly wage of $43.81. Those in the top ten percent earned significantly more at $162,100, which was almost 44% more than the state’s overall average.

Area name
Employment
Annual mean wage
Northern Vermont nonmetropolitan area
40
94480

Market Research Analyst Salary

According to the Bureau of Labor Statistics, there were 1,020 market research analysts and marketing specialists employed in Vermont during 2011. There was an average salary among them of $55,660, which was an average hourly rate of $26.76. Those in the top ten percent earned significantly more at $87,970, which was $32,310 more than the average throughout the state.

Area name
Employment
Annual mean wage
Burlington-South Burlington VT
520
55540
Southern Vermont nonmetropolitan area
280
53810
Northern Vermont nonmetropolitan area
220
58190

Marketing Managers Salary

According to the Bureau of Labor Statistics, there were 380 marketing managers employed in Vermont during 2011. There was an average salary among them of $128,920, which was an average hourly rate of $61.98. Those in the top ten percent averaged more than $187,199.

Area name
Employment
Annual mean wage
Burlington-South Burlington VT
190
136760
Southern Vermont nonmetropolitan area
120
119210
Northern Vermont nonmetropolitan area
70
124620

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Vermont

There are two community colleges in Vermont.  Twelve universities offer Baccalaureate degree programs.  Five universities offer Master’s level programs and one offers doctorate degrees.

Managerial positions in marketing require at least a Bachelor’s degree in a marketing related field plus some related work experience.  Non-managerial marketing positions typically require at least an Associate’s degree in a marketing related field, and most prefer at least a Bachelor’s degree. Some of the more technically demanding professions may require a Master’s degree.

 
Among the great public and private colleges in Vermont are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Vermont: