Marketing Careers in Texas

Texas

If you are interested in a career in marketing within Texas choose
from the resources below.

What is the Industry like in Texas?
What are the Major Firms?
What are Salaries like in Texas?
What School Programs are Available?

Texas Marketing Job Industry

Texas leads the nation in almost every important economic and employment metric, and its marketing sector is growing at an unprecedented pace.  According the U.S. Bureau of Labor Statistics, Texas businesses employed 9,990 marketing managers in 2008.  By 2018, the number of marketing managers is expected to grow by 1,190 positions or 11.9% to 11,180.

Annually, 120 new marketing manager positions will be created, while 215 will become vacated and available for replacement. Advertising and promotions managers numbered 3,020 in 2008, and these positions are projected to grow by 7.0% to 3,230 by 2018.   Each year, 20 new advertising and promotions manager positions will be created and 70 will become available through workforce attrition.

Texas Job Statistics

  • Employed Marketing Managers: 9,990
  • Employed Market Research Analysts and Specialists: 16,410
  • Texas Average Marketing Manager Salary: $128,090
  • Texas Average Market Research Analyst Salary: $67,140
  • The number of marketing manager jobs is expected to grow 11.9% by 2018
  • The number of market research analyst jobs is expected to grow 25.1% by 2018

Growth of managerial positions in the marketing sector pales in comparison to growth in the general marketing sector.  Market research analysts numbered 16,410 in 2008.  By 2018, 4,120 or 25% more of these positions will be added, for a projected total of 20,530.

Texas far surpasses all other states in job creation, both within and outside the marketing sector with 237,100 jobs added from May 2011 until May 2012, according to the Texas Economic Development Division.  The professional and business services sector added 54,800 jobs between August 2010 and August 2011.

Marketing employment opportunities will flourish in the coming years as the Texas economy outperforms the rest of the country.  In 2011, Texas had a gross state product of $1.332 trillion, making it the 2nd largest in the country and the 15th largest in the world.  According to the Texas Comptroller of Public Accounts, the economy will grow 3.4% in 2013, 3.7% in 2014, and 3.6% in 2015.

As the general economy in Texas grows, personal incomes will also outpace those in other states.  According to the U.S. Bureau of Economic Analysis, Texas ranked No. 1 for personal income growth between 2010 and 2011. Texas is 4th for total state personal income in the fourth quarter of 2011 at $1.0 trillion.

Texas boasts a business friendly climate that continues to attract the biggest companies in the world. As home to 51 Fortune 500 companies and more than a hundred Fortune 1000 companies, Texas offers a virtually unsurpassed tax structure for businesses.  Texas has no personal or corporate income tax and has been named the Top State for Business in 2012, by CNBC. ExxonMobil, Conocophillips, AT&T, and Dell are among the many prestigious companies headquartered in Texas.

Texas’ largest industries are heavily reliant upon the marketing sector.  The Texas oil and gas industry employs over 1.8 million residents and crude oil production generated $3.6 billion in revenue in 2011, a 26% increase over the previous year, according to the Texas Alliance of Energy Producers.

Tourism is a huge industry for Texas and the marketing industry.  In 2010, 529,400 Texas residents were employed in the tourism and hospitality industry, with an annual payroll of $16.5 billion.  In 2009, the gross domestic product generated by tourism was $22.4 billion.

Houston is the fourth largest city in the United States and generated $378.9 billion in gross metropolitan product in 2010.  Commonly designated the world capital of the oil and gas industry, Houston is populated with over 5,000 energy firms.  Nearly 31% of all U.S. jobs in the oil and gas industry and 14% of mining industry support positions are located in the Houston metropolitan area.  Out of the 20 Fortune 500 headquartered in the city, 17 are energy related.

Dallas is the ninth most populous state in the country and boasts the fifth largest metropolitan economy with $376.8 billion in 2010.  Twelve Fortune 500 companies are headquartered in Dallas.  Although oil and gas dominates the economy, telecommunications companies also have a strong presence, including Nortel Networks, Alcatel Lucent, AT&T, Ericsson, Fujitsu, Nokia, Rockwell Collins, Cisco Systems, Sprint, and Verizon Communications.

Marketing Firms in Texas

  • BrandExtract of Houston earned $3.8 million in 2010, a 51% increase from 2007
  • Bright Box of Houston earned $2.2 million in 2010, a 1,399% increase from 2007
  • Catch the Moment of Houston earned $3.6 million in 2010, a 27% from 2007
  • Cloud 8 Sixteen of Austin earned $4 million in 2010, a 1,758% increase from 2007
  • e-Rewards Market Research of Plano earned $242.1 million in 2010, a 262% increase from 2007
  • Interlex Communications of San Antonio earned $40.8 million in 2010, a 488% increase from 2007
  • Jump2 Group of Spring earned $3.4 million in 2010, a 139% increase from 2007
  • MarketWave of Addison earned $3.9 million in 2010, a 167% increase from 2007
  • MOSAK Advertising & Insights of Austin earned $10.1 million, a 157% increase from 2007
  • Murphy Turner Associates of Austin earned $3.4 million in 2010, a 133% increase from 2007
  • Newspaper Subscription Services of Houston earned $4.3 million in 2010, a 130% increase from 2007
  • One Technologies of Dallas earned $59.8 million in 2010, a 267% increase from 2007
  • Pop Labs of Houston earned $7.6 million in 2010, a 176% increase from 2007
  • ProfitFuel of Austin earned $10.1 million in 2010, a 56% increase from 2007
  • Standing Dog Interactive of Dallas earned $5 million in 2010, a 330% increase from 2007
  • TopSpot Internet Marketing of Houston earned $10 million in 2010, a 55% increase from 2007
  • VLG Advertising of Plano earned $2.7 million in 2010, a 42% increase from 2007

Professional Associations

Marketing Salaries in Texas

Marketing managers earned on average $128,090 in 2011, $1,900 or 1.5% more than the national average of $126,190.   Market research analysts and marketing specialists averaged $67,140 in 2011, which is virtually equal to the national average.  Salaries in Texas have more buying power than comparable salaries in most metropolitan areas, due to significantly lower cost of living in Texas’ cities.

Advertising and Promotions Manager Salary

As of 2011, a total of 2,020 advertising and promotions managers were employed throughout Texas, many of which were employed in Dallas, Fort Worth, and Arlington. The average salary among them was $81,550. Those in the 90th percentile earned about $58,000 more at an average of $139,610.

Area name
Employment
Annual mean wage
Amarillo TX
Estimate Not Released
82310
Austin-Round Rock-San Marcos TX
250
68960
Dallas-Fort Worth-Arlington TX
790
86940
Dallas-Plano-Irving TX Metropolitan Division
620
91270
Fort Worth-Arlington TX Metropolitan Division
170
70650
Houston-Sugar Land-Baytown TX
440
91190
San Antonio-New Braunfels TX
100
72340
Eastern Texas nonmetropolitan area
30
41260

Market Research Analyst Salary

As of 2011, there were an astounding 17,730 market research analysts and marketing specialists employed throughout Texas. The majority of them were employed in the Dallas, Fort Worth, and Arlington areas. The average salary among them was $67,140, while those in the 90th percentile averaged $112,490. The highest paying areas throughout the state were College Station and Bryan where they averaged $84,630, which was $17,490 more than the state’s overall average.

Area name
Employment
Annual mean wage
Abilene TX
50
52420
Austin-Round Rock-San Marcos TX
1820
67640
Beaumont-Port Arthur TX
100
70000
Brownsville-Harlingen TX
110
45620
College Station-Bryan TX
40
84630
Corpus Christi TX
80
47430
Dallas-Fort Worth-Arlington TX
7220
66900
Dallas-Plano-Irving TX Metropolitan Division
5540
68700
El Paso TX
180
51920
Fort Worth-Arlington TX Metropolitan Division
1670
60960
Houston-Sugar Land-Baytown TX
4810
69430
Killeen-Temple-Fort Hood TX
60
71440
Laredo TX
30
44170
Longview TX
60
71330
Lubbock TX
110
60330
McAllen-Edinburg-Mission TX
120
52180
Midland TX
50
68640
Odessa TX
40
55600
San Angelo TX
50
69080
San Antonio-New Braunfels TX
1520
71310
Tyler TX
70
53940
Waco TX
290
45590
Northwestern Texas nonmetropolitan area
100
70650
Eastern Texas nonmetropolitan area
90
59520
Central Texas nonmetropolitan area
110
42780
Gulf Coast Texas nonmetropolitan area
40
44780

Marketing Managers Salary

As of 2011, there were an astounding 10,790 marketing managers employed in Texas. Most of them were employed in the Fort Worth, Arlington, and Dallas areas. The average salary among them was $128,090, while those in the 90th percentile earned more than $187,199. Beaumont and Port Arthur were some of the higher paying areas where they had an overall average of $144,720, which was $16,630 above the state’s baseline average.

Area name
Employment
Annual mean wage
Amarillo TX
70
Estimate Not Released
Austin-Round Rock-San Marcos TX
1390
135950
Beaumont-Port Arthur TX
70
144720
Dallas-Fort Worth-Arlington TX
4380
127700
Dallas-Plano-Irving TX Metropolitan Division
3670
130270
El Paso TX
100
108440
Fort Worth-Arlington TX Metropolitan Division
700
114240
Houston-Sugar Land-Baytown TX
2840
134020
Killeen-Temple-Fort Hood TX
30
115000
Lubbock TX
50
91880
McAllen-Edinburg-Mission TX
90
111440
Midland TX
90
83730
San Antonio-New Braunfels TX
760
127680
Tyler TX
50
107040
Waco TX
60
94230
Northwestern Texas nonmetropolitan area
50
111250
Eastern Texas nonmetropolitan area
100
103630
Central Texas nonmetropolitan area
50
89040

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Texas

Of Texas’ 403 universities, 122 only offer Associate’s degree programs.  Twenty-six schools offer up to a Bachelor’s degree, while 34 offer up to a Master’s degree.  Sixty universities have doctoral level degree programs.

Marketing manager and advertising & promotions manager positions require a Bachelor’s degree in a marketing related field and some work experience.

Applicants for market research analysts and marketing specialists should possess at least a Bachelor’s degree in a marketing related field.  Many of these positions may give preference to applicants with a Master’s degree.

 
Among the great public and private colleges in Texas are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Texas: