Marketing Careers in South Dakota

South Dakota

If you are interested in a career in marketing within South Dakota choose
from the resources below.

What is the Industry like in South Dakota?
What are the Major Firms?
What are Salaries like in South Dakota?
What School Programs are Available?

South Dakota Marketing Job Industry

The marketing professionals in South Dakota are few in number, but the employment and entrepreneurial opportunities for entry-level and experienced marketing professionals are unmatched. 

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According to the South Dakota Department of Labor and Regulation, there were 625 advertising sales agents employed in 2010, and 45, or 7.2%, more are expected to be added by 2020.  More specialized marketing professionals will also expected to grow rapidly as well.  Public relations specialists numbered 1,445 in 2010, and these positions will grow 15.6% to 1,670 by 2020.

South Dakota Job Statistics

  • Employed Marketing Managers: 1,790
  • Employed Market Research Analysts: and Specialists 1,556
  • South Dakota Average Marketing Manager Salary: $99,260
  • South Dakota Average Market Research Analyst Salary: $55,890
  • The number of marketing manager jobs is expected to grow 13.35% by 2018
  • The number of market research analyst jobs is expected to grow as much as 33.54% by 2018

South Dakota’s business environment surpasses almost all other states.  It’s zero corporate income tax, zero personal income tax, zero personal property tax and zero business inventory tax makes the state the number one choice for new businesses. According to the Praxis Strategy Group, a research partner with the U.S. Chamber of Commerce, South Dakota ranks first in the nation for small business survival, second in productivity growth, third in Gross State Product growth, fifth in short-term job growth and 8th in  long-term job growth. South Dakota’s business friendliness attracts new companies, and this flourishing environment fosters a vibrant marketing sector.

There are few industries more keyed to the financial services industry than marketing, and South Dakota’s rapid growth in financial businesses makes it ideal for marketing professionals. South Dakota’s financial services have boomed in recent years, and this growth is expected to accelerate.  The business friendly environment has attracted some of the biggest names in banking, including Citibank NA, Wells Fargo & Co., Capital One and Great Western Bank.  As a major center for banking, South Dakota is now first in the nation in banking assets, with $2.5 trillion.

With 4.3% unemployment in 2012, and projected economic growth of 2.3% in 2013 and 2.5% in 2014, South Dakota boasts a stable jobs market with multiplying opportunities in the coming years.  The gross state product was $40.117 billion in 2011, a 4.98% increase from the previous year, according to the U.S. Department of Commerce.  This puts South Dakota as the ninth fastest growing economy in the nation.

Many of the companies that have migrated to South Dakota have made Sioux Falls their headquarters.  As the largest city in the state, Sioux Falls is also a major hub for business and jobs.  Great Western Bank, Western Surety Company (CNA Surety), Total Card Inc., Capital Card Services, Midland National Life Insurance Company, Capital One, and First Premier Bank all make Sioux Falls their headquarters and are major employers in the city. POLICOM ranked Sioux Falls 9th in strength of local economies in 2011.  Forbes named Sioux Falls the second best small city for business and careers in 2011 after being number one for eight straight years.

Marketing Firms in South Dakota

There are 305 marketing firms in South Dakota.

According to Hoovers the top five marketing firms in South Dakota by sales are

  1. Lawrence & Schiller, Sioux Falls
  2. Paulsen Marketing, Inc., Sioux Falls
  3. Western Advertising Agency Company, Sioux Falls
  4. Rec World Advertising, Summerset
  5. Henkin Schultz Inc., Sioux Falls

Professional Associations

Marketing Salaries in South Dakota

While marketing managers in South Dakota earned on average $107,160 annually, market research analysts and specialists earned on average $51,220.

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Market Research Analyst Salary

During 2011, there were 300 market research analysts and marketing specialists employed throughout South Dakota, the majority of which were employed in the Sioux Falls area. Their average statewide salary was $51,220, which was about $24.63 per hour. Analyst and specialists in the top ten percent, however, earned roughly 30% more at $73,540 on average.

Area name
Annual mean wage
Rapid City SD
Sioux Falls SD
Eastern South Dakota nonmetropolitan area

Marketing Managers Salary

During 2011, there were 70 marketing managers employed throughout South Dakota. Their average statewide salary was $107,160, which was about $51.52 per hour. Managers in the top ten percent averaged roughly 31.5% more at $156,410 on average.

Area name
Annual mean wage
Sioux Falls SD

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in South Dakota

There are 98 colleges in South Carolina. Twenty-seven schools offer only Associate degree programs.  Seventeen universities offer Bachelor’s and Associate degree programs.  Nineteen universities offer Master’s as their highest degree and ten universities provide doctoral level programs.

Marketing manager, market research analyst and marketing specialist positions require a college degree with related experience, a high level of creativity, and strong communication and computer skills.

Among the great public and private colleges in South Dakota are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in South Dakota: