Marketing Careers in Pennsylvania

Pennsylvania

If you are interested in a career in marketing within Pennsylvania choose
from the resources below.

What is the Industry like in Pennsylvania?
What are the Major Firms?
What are Salaries like in Pennsylvania?
What School Programs are Available?

Pennsylvania Marketing Job Industry

Pennsylvania’s marketing sector is expected to expand at a nation leading pace through the current decade. Pennsylvania’s businesses and marketing firms employed 5,600 marketing managers in 2010, according to the Pennsylvania Center for Workforce Information and Analysis.

This number is expected to grow 6.8% to 5,980 by 2020. This amounts to an average of 201 annual openings for marketing managers during this period.

Pennsylvania Job Statistics

  • Employed Marketing Managers: 5,600
  • Employed Market Research Analysts and Specialists: 15,840
  • Pennsylvania Average Marketing Manager Salary: $126,190
  • Pennsylvania Average Market Research Analyst Salary: $62,110
  • The number of marketing manager jobs in Pennsylvania is expected to grow 6.8% by 2020
  • The number of market research analyst jobs in Pennsylvania is expected to grow as high as 29.5% by 2020

Non-managerial positions are expected to experience growth at a rate found nowhere else in the country. While Pennsylvania businesses and marketing firms employed 15,840 market research analysts and marketing specialists in 2010, that number is expected to grow to 20,510 by 2020, representing a 29.5% increase. This represents an average of 889 annual openings, 468 of which will be newly created jobs while the remaining 422 will be replacement openings.  These incomparable numbers indicate that the marketing industry in Pennsylvania is expected to flourish in the coming years.

Rapid growth and systemic changes in Pennsylvania’s economy will help support swift expansion of the state’s marketing businesses. As the 6th largest state economy and the 18th largest in the world, Pennsylvania boasted a gross state product of $570 billion in 2010. The enormous economic activity generated by Pennsylvania businesses depends largely on effective marketing and PR campaigns run by the state’s many marketing firms.

According to the Center for Workplace Information & Analysis, there was a huge jump in new hires in Pennsylvania following the recession. Although Pennsylvania reported 118,700 new hires in the 2nd quarter of 2010, there were 145,500 new hires in the 2nd quarter of 2011, an increase of almost 23%. Of particular note is Pennsylvania’s aging workforce. With the 4th largest number of workers in the country on the cusp of retirement, Pennsylvania presents immense opportunities for employment and promotion.

Few states can match Pennsylvania’s business friendly environment. By fostering a high quality of life and a low tax burden, Pennsylvania has attracted some of the biggest names in business. Pennsylvania is home to 23 Fortune 500 companies including Comcast, Rite Aid, PNC Financial Services, and HJ Heinz. According to the Tax Foundation, Pennsylvania has one of the lowest tax burdens of any state economy. The presence of big business and industry in the state is a huge contributor to growth in the state’s marketing sector.

Pennsylvania boasts two of the largest and most business friendly cities in the country: Pittsburgh and Philadelphia. Pittsburgh, which was showcased by Money in 2006 as one of the best cities to live in, is the 25th largest urban jobs area in the nation. Pittsburgh was rated a top ten city for business expansion by Expansion Magazine in 2008, and is home to 8 Fortune 500 companies. Pittsburgh has transitioned from its traditional heavy industry-based economy to become a major center for high tech, health care and biotech industries, all of which rely heavily on successful marketing and public relations campaigns.

Philadelphia ranks as the 7th largest metropolitan economy in the country and is home to 13 Fortune 500 companies. In 2010, Philadelphia had a gross metropolitan product of $347 billion, according to the US Bureau of Economic Analysis.  Philadelphia’s prestigious place in American history also contributes to a vibrant tourism industry, with 37.5 million visitors in 2010, according to the Greater Philadelphia Tourism Marketing Corporation. The tourism and accommodations industries create big business for the state’s marketing firms that campaign to attract the tens of millions of visitors the state hosts each year.

Marketing Firms in Pennsylvania

  • Dudnyk of Horsham earned $15.3 million in 2011, a 27% increase from 2008
  • Elite SEM of Philadelphia earned $5.4 million in 2011, a 312% increase from 2008
  • Empathy Lab of Conshohocken earned $11.5 million in 2011, a 201% increase from 2008
  • Focus Forward of Fort Washington earned $4.3 million in 2011, a 114% increase from 2008
  • imwave of York earned $2.9 million in 2011, a 23% increase from 2008
  • Leadnomics of Philadelphia, earned $5.8 million in 2011, a 3,932% increase from 2008
  • MRops of Doylestown earned $18.3 million in 2011, a 984% increase from 2008
  • Optimal Strategix Group of Newtown earned $6.5 million in 2011, a 1,878% increase from 2008
  • Renavatio Healthcare Communications of Newtown earned $4.1 million in 2011, a 1,137% increase from 2008
  • Synapse Marketing Solutions of Lancaster earned $3.3 million in 2008, a 859% increase from 2008

Professional Associations

Marketing Salaries in Pennsylvania

Marketing professionals in Pennsylvania earn considerably more than those in other parts of the country. On average, marketing managers earned $130,720 in 2011, while their counterparts nationwide only earned $126,190. This difference in earnings constitutes a $4,530 premium for marketing managers in Pennsylvania. Experienced market research analysts and marketing specialists earned $74,860 in 2011, $7,730 more than the national average of $67,130.

Advertising and Promotions Manager Salary

During 2011, a total of 910 advertising and promotions managers were employed throughout Pennsylvania with most holding employment in the Philadelphia metropolitan area. They had an average salary statewide of $101,630, though the average salary in the Philadelphia area was about 13% higher at $117,180. The statewide average for those among the top ten percent was greater than $187,199.

Area name
Employment
Annual mean wage
Harrisburg-Carlisle PA
60
76250
Lancaster PA
40
72970
Philadelphia PA Metropolitan Division
460
117180
Philadelphia-Camden-Wilmington PA-NJ-DE-MD
Estimate Not Released
118440
Pittsburgh PA
140
92300
Scranton--Wilkes-Barre PA
50
58470

Market Research Analyst Salary

During 2011, a total of 17,800 market research analysts and marketing specialists were employed throughout Pennsylvania with many being employed in the Pittsburgh area. They had an average salary statewide of $62,110, which was about $29.86 per hour. Those in the top ten percent had an average of $100,960, which was roughly 38% more than the overall average.

Area name
Employment
Annual mean wage
Altoona PA
90
50770
Erie PA
190
56520
Harrisburg-Carlisle PA
1180
60970
Johnstown PA
70
49730
Lancaster PA
520
54890
Lebanon PA
40
56910
Philadelphia PA Metropolitan Division
8230
66390
Philadelphia-Camden-Wilmington PA-NJ-DE-MD
11140
68870
Pittsburgh PA
3460
59440
Reading PA
410
59430
Scranton--Wilkes-Barre PA
400
53920
State College PA
150
59570
Williamsport PA
140
49750
York-Hanover PA
260
54320
Far Western Pennsylvania nonmetropolitan area
310
42690
West Central Pennsylvania nonmetropolitan area
140
42110
Northeastern Pennsylvania nonmetropolitan area
270
44120
East Central Pennsylvania nonmetropolitan area
480
54010

Marketing Managers Salary

During 2011, a total of 5,040 marketing managers were employed throughout Pennsylvania with most being employed in Philadelphia. They had an average salary statewide of $130,720, which was $62.85 per hour. Those in the top ten percent had an average of more than $187,199.

Area name
Employment
Annual mean wage
Altoona PA
50
81660
Erie PA
70
121620
Harrisburg-Carlisle PA
300
118130
Lancaster PA
170
125620
Philadelphia PA Metropolitan Division
2270
140580
Philadelphia-Camden-Wilmington PA-NJ-DE-MD
3750
141050
Pittsburgh PA
1110
128870
Reading PA
90
121020
Scranton--Wilkes-Barre PA
90
125950
State College PA
60
111040
Williamsport PA
50
Estimate Not Released
York-Hanover PA
110
103510
Far Western Pennsylvania nonmetropolitan area
60
95280
West Central Pennsylvania nonmetropolitan area
50
86380
Northeastern Pennsylvania nonmetropolitan area
50
117210
East Central Pennsylvania nonmetropolitan area
100
113760

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Pennsylvania

There are 392 colleges and universities in Pennsylvania, 96 of which offer bachelor’s or master’s level programs for marketing managers and research analysts. Marketing manager positions typically require at least a bachelor’s degree and some work experience. Market research analyst positions require a bachelor’s degree at minimum, but employers often show preference to applicants with a master’s degree.

 
Among the great public and private colleges in Pennsylvania are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Pennsylvania: