Marketing Careers in Ohio

Ohio

If you are interested in a career in marketing within Ohio choose
from the resources below.

What is the Industry like in Ohio?
What are the Major Firms?
What are Salaries like in Ohio?
What School Programs are Available?

Ohio Marketing Job Industry

Ohio’s many strong industries open up a wide range of opportunities for marketing professionals in the state. Ohio’s economy has managed gradual growth throughout the economic slowdown and the state is forecast to show solid growth through 2012.

The manufacturing and financial services sectors, both heavily reliant on the work performed by marketing and public relations firms in the state, are major contributors to the state’s economy.

Ohio Job Statistics

  • Employed Marketing Managers: 4,580
  • Employed Market Research Analysts and Specialists: 14,000
  • Ohio Average Marketing Manager Salary: $124,350
  • Ohio Average Market Research Analyst Salary: $61,210

Ohio’s unemployment rate remains lower than the national average. The state remains ahead of the curve in job creation thanks in part to the Ohio Workforce Guarantee, a program run by the state’s Department of Development to keep workers and companies competitive in their fields by providing technical and financial assistance to employers to train their workers in industries such as:

  • Environmental technologies
  • Aerospace and aviation
  • Agriculture
  • Bioscience
  • Professional services
  • Motor vehicle and parts manufacturing

Emerging industries like environmental technologies and bioscience are particularly dependent on successful public relations campaigns as they work to establish a reputation and reach a broad audience with targeted messages. The state also hosts programs such as the Energizing Careers Program, which assists employers with training in the energy and manufacturing sectors. The Ohio Third Frontier Internship Program has been established to create opportunities for students with Ohio’s high-tech companies.

Market research analysts and strategists also work outside of the private sector for state agencies. The state’s Office of Workforce Development partners with the Ohio Board of Regents, the Ohio Department of Development, the Governor’s Office, and the U.S. Department of Labor to maximize state and federal resources as they work to build a strong workforce and strengthen the local economy.

With the economy continuing to strengthen and more and more jobs being created, an increasing number of skilled marketing professionals — managers, analysts, specialists, media planners and buyers, as well as marketing consultants — will be needed to support businesses within each industry, whether to promote products, build brands or assist in business-to-business campaigns.

Marketing Firms in Ohio

According to Hoovers, a research affiliate of Dunn & Bradstreet, Ohio is home to a wide range of local and national marketing agencies, from full-service firms to industry specific specialty firms. Firms in the state with the largest number of employees include L.M. Berry and Company in Moraine, Vertis, Inc. in Columbus.

As far as sales, the agencies with the greatest revenues include Penny Ohlmann Neiman, Inc. in Dayton, Matrix Media Services, Inc. in Columbus, Marketing Support Services, Inc. in Cincinnati, and Akron-based Thomas Anthony Advertising, Inc.

Professional Associations

A number of marketing associations exist to support and advance marketing professionals in Ohio by providing information and connecting individuals within the marketing community. The American Marketing Association has chapters in Akron, Cincinnati, Cleveland and Dayton.

A variety of other local organizations support marketing professionals in specific industries:

Marketing Salaries in Ohio

Thousands of marketing professionals are employed in Ohio. The United States Department of Labor’s Bureau of Labor Statistics states that there are 4,580 marketing managers in the state making an average of $124,350 a year. As of the Bureau’s 2011 survey, 14,000 market research analysts and specialists were bringing in an annual income of $61,000, on average.

Advertising and Promotions Manager Salary

As of 2011, a total of 730 advertising and promotions managers were employed in Ohio, the majority of which were located in Cleveland, Elyria, and Mentor. Among them, they had an average salary of $100,970, while those in the 90th percentile averaged about $76,230 more at $177,200. One of the highest paying areas in the state was Akron where there was an average of $113,880.

Area name
Employment
Annual mean wage
Akron OH
50
113880
Cleveland-Elyria-Mentor OH
240
93800
Columbus OH
180
112760
Toledo OH
40
107190

Market Research Analyst Salary

As of 2011, a total of 14,000 market research analysts and marketing specialists were employed in Ohio, the majority of which were employed in the Cincinnati and Columbus areas. Among them, they had an average salary of $61,210. Analyst and specialists in the 90th percentile averaged $39,810 more at $101,020.

Area name
Employment
Annual mean wage
Akron OH
820
54500
Canton-Massillon OH
280
48820
Cleveland-Elyria-Mentor OH
3250
64320
Columbus OH
3500
63820
Dayton OH
890
62590
Lima OH
30
52670
Mansfield OH
120
46330
Parkersburg-Marietta-Vienna WV-OH
40
53800
Sandusky OH
30
56960
Springfield OH
60
48690
Toledo OH
690
67430
Wheeling WV-OH
70
41500
Youngstown-Warren-Boardman OH-PA
260
50780
West Northwestern Ohio nonmetropolitan area
250
57960
Other Ohio nonmetropolitan area
280
49870
Eastern Ohio nonmetropolitan area
100
43980
Southern Ohio nonmetropolitan area
140
51540

Marketing Managers Salary

As of 2011, a total of 4,580 marketing managers were employed in Ohio, many of which were employed in the Elyria, Mentor, and Cleveland areas. Among them, they had an average salary of $124,350. Managers in the 90th percentile earned more than $187,199 on average.

Area name
Employment
Annual mean wage
Akron OH
430
120300
Canton-Massillon OH
50
112610
Cleveland-Elyria-Mentor OH
1000
115580
Columbus OH
1150
132050
Dayton OH
330
132200
Parkersburg-Marietta-Vienna WV-OH
30
89120
Toledo OH
150
115000
Youngstown-Warren-Boardman OH-PA
50
112940
West Northwestern Ohio nonmetropolitan area
80
134250
Other Ohio nonmetropolitan area
100
87800

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Ohio

A variety of private and public colleges and universities offer programs to prepare individuals for careers in marketing, from state universities to private business colleges. These programs often include areas of study such as strategic management, consumer behavior and e-marketing fundamentals. Many of the undergraduate and graduate degrees also arrange internships that allow students to gain real-world experience prior to graduation.

Students interested in the marketing field can also choose from a range of programs through online schools, which include degrees focusing on advertising, brand management and market research, among other specialized aspects of marketing.

 
Among the great public and private colleges in Ohio are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Ohio: