Marketing Careers in North Carolina

North Carolina

If you are interested in a career in marketing within North Carolina choose
from the resources below.

What is the Industry like in North Carolina?
What are the Major Firms?
What are Salaries like in North Carolina?
What School Programs are Available?

North Carolina Marketing Job Industry

North Carolina’s booming and varied economy is in constant need of top-tier marketing professionals to support and promote its many industries, as well as to connect the state’s interrelated industries through business-to-business marketing campaigns.

The state has lofty goals for its already healthy economy. The Commission on Workforce Development devises and execute plans to develop a skilled workforce and promote the expansion of business operation in an effort to make North Carolina the most business-friendly state in the U.S. This bodes well for the state’s marketing professionals who are needed to manage these state-sponsored campaigns.

North Carolina Job Statistics

  • Employed Marketing Managers: 4,780
  • Employed Market Research Analysts and Specialists: 9,200
  • North Carolina Average Marketing Manager Salary: $121,970
  • North Carolina Average Market Research Analyst Salary: $63,500

Much of North Carolina’s powerful economy centers on the state’s Research Triangle, a hotbed of innovation located in the Raleigh-Durham-Chapel Hill metropolitan areas. Here, businesses, educational institutions and government organizations work together to foster economic growth and activity in the state.

Research Triangle Park is home to many successful enterprises and high-tech companies, such as Cisco and NetApp, which were ranked among the state’s best companies to work for by Fortune in 2012.  These companies also wield some of the biggest advertising budgets in the state.

Some of the country’s largest corporations are based in North Carolina, with 14 companies on the Fortune 500 list this year. These include Bank of America Corp. in Charlotte, Lowe’s in Mooresville, and Nucor and Duke Energy, both in Charlotte. The marketing strategists and analysts, media buyers and planners, and market research analysts who work for the marketing and public relations firms in the state have no shortage of work available to them as they serve the private sector by building strong brand recognition, attracting customers and investors, and connecting businesses.

Marketing Firms in North Carolina

Marketing firms directly contribute to North Carolina’s robust economy. Public relations firms and full-service advertising agencies of many different sizes and specialties do business in the state. Two of the state’s marketing firms have even made the most recent Fortune 500 list: Omnicom Group and Interpublic Group. 919 Marketing, based in Holly Springs, and Diversified Marketing Group in Cornelius made the Inc. 5000 list of the top companies in the state.

Professional Associations

North Carolina has several associations in place. These include the following:

  • Triangle AMA is a branch of the American Marketing Association that has been offering the Research Triangle and Eastern North Carolina marketing community resources for peer marketing and leadership development for more than 20 years.
  • CAMA is the Charlotte chapter of the American Marketing Association.
  • Triangle Interactive Marketing Association focuses on educating and connecting its members in the interactive marketing industry.
  • BMA Carolinas is a business marketing association providing professional resources to business-to-business marketers and communicators.
  • Charlotte Direct Marketing Association provides career development and social opportunities to the state’s direct and interactive marketing professionals.

Marketing Salaries in North Carolina

According to the United States Department of Labor’s Bureau of Labor Statistics, the average annual salary for marketing managers in North Carolina is $121,970, while market research professionals and marketing specialists earned an average of $63,500. Almost 5,000 marketing managers are working throughout the state, and more than 9,000 market research analysts and specialists are employed as of the Bureau’s 2011 survey.

Advertising and Promotions Manager Salary

In 2011, there were 390 advertising and promotions managers employed throughout North Carolina, many of which were located in Charlotte and Gastonia. Their average salary throughout the state was $104,750, which was about $50.36 per hour on average. Those in the top ten percent averaged $178,190, which was 41% more than the state’s overall average.

Area name
Employment
Annual mean wage
Charlotte-Gastonia-Rock Hill NC-SC
110
103000
Durham-Chapel Hill NC
30
88870
Greensboro-High Point NC
40
99150
Raleigh-Cary NC
90
110410
Virginia Beach-Norfolk-Newport News VA-NC
40
92000
Western Central North Carolina nonmetropolitan area
30
Estimate Not Released

Market Research Analyst Salary

In 2011, there were 9,200 market research analysts and marketing specialists employed throughout North Carolina, many of which were located in Charlotte and Gastonia. Their average salary throughout the state was $63,500, which was about $30.53 per hour. Those in the top ten percent averaged $104,560, which was 39% more than the state’s overall average.

Area name
Employment
Annual mean wage
Asheville NC
180
59350
Burlington NC
70
50190
Charlotte-Gastonia-Rock Hill NC-SC
3190
66880
Durham-Chapel Hill NC
930
72150
Fayetteville NC
140
49560
Greensboro-High Point NC
820
61550
Greenville NC
60
62630
Hickory-Lenoir-Morganton NC
150
61280
Jacksonville NC
Estimate Not Released
59610
Raleigh-Cary NC
1930
59270
Rocky Mount NC
40
56240
Virginia Beach-Norfolk-Newport News VA-NC
1200
60630
Wilmington NC
190
56180
Winston-Salem NC
550
71120
Northeastern North Carolina nonmetropolitan area
100
50680
Other North Carolina nonmetropolitan area
230
60390
Western Central North Carolina nonmetropolitan area
460
51940
Western North Carolina nonmetropolitan area
120
55780

Marketing Managers Salary

In 2011, there were 4,780 marketing managers employed throughout North Carolina, many of which worked in Gastonia, Rock Hill, and Charlotte. Their average salary throughout the state was $121,970, which was about $58.64 per hour. Those in the top ten percent averaged $182,990, which was about 33% higher than the average throughout the state.

Area name
Employment
Annual mean wage
Asheville NC
50
Estimate Not Released
Charlotte-Gastonia-Rock Hill NC-SC
1570
126100
Durham-Chapel Hill NC
660
134930
Fayetteville NC
30
Estimate Not Released
Greensboro-High Point NC
570
116700
Greenville NC
30
104760
Hickory-Lenoir-Morganton NC
120
121530
Raleigh-Cary NC
870
124820
Virginia Beach-Norfolk-Newport News VA-NC
440
112410
Wilmington NC
50
109090
Winston-Salem NC
300
120750
Northeastern North Carolina nonmetropolitan area
50
93350
Other North Carolina nonmetropolitan area
160
97360
Western Central North Carolina nonmetropolitan area
190
107370
Western North Carolina nonmetropolitan area
40
92520

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in North Carolina

North Carolina is renowned as a center for higher education, home to some of the best and oldest learning institutions in the country. The state’s undergraduate and graduate degree programs are among those with some of the best reputations in the U.S.

According to the State of North Carolina Workforce Report for 2011-2020, the largest group of program graduates at the state’s colleges and universities were in areas related to marketing and business.

Along with the wide variety of offerings from the state’s public and private universities, programs available through online schools also include business degrees with concentrations in marketing.

 
Among the great public and private colleges in North Carolina are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in North Carolina: