If you are interested in a career in marketing within North Carolina choose
from the resources below.
|What is the Industry like in North Carolina?
|What are the Major Firms?
|What are Salaries like in North Carolina?
|What School Programs are Available?
North Carolina Marketing Job Industry
North Carolina’s booming and varied economy is in constant need of top-tier marketing professionals to support and promote its many industries, as well as to connect the state’s interrelated industries through business-to-business marketing campaigns.
The state has lofty goals for its already healthy economy. The Commission on Workforce Development devises and execute plans to develop a skilled workforce and promote the expansion of business operation in an effort to make North Carolina the most business-friendly state in the U.S. This bodes well for the state’s marketing professionals who are needed to manage these state-sponsored campaigns.
|North Carolina Job Statistics
Much of North Carolina’s powerful economy centers on the state’s Research Triangle, a hotbed of innovation located in the Raleigh-Durham-Chapel Hill metropolitan areas. Here, businesses, educational institutions and government organizations work together to foster economic growth and activity in the state.
Research Triangle Park is home to many successful enterprises and high-tech companies, such as Cisco and NetApp, which were ranked among the state’s best companies to work for by Fortune in 2012. These companies also wield some of the biggest advertising budgets in the state.
Some of the country’s largest corporations are based in North Carolina, with 14 companies on the Fortune 500 list this year. These include Bank of America Corp. in Charlotte, Lowe’s in Mooresville, and Nucor and Duke Energy, both in Charlotte. The marketing strategists and analysts, media buyers and planners, and market research analysts who work for the marketing and public relations firms in the state have no shortage of work available to them as they serve the private sector by building strong brand recognition, attracting customers and investors, and connecting businesses.
Marketing Firms in North Carolina
Marketing firms directly contribute to North Carolina’s robust economy. Public relations firms and full-service advertising agencies of many different sizes and specialties do business in the state. Two of the state’s marketing firms have even made the most recent Fortune 500 list: Omnicom Group and Interpublic Group. 919 Marketing, based in Holly Springs, and Diversified Marketing Group in Cornelius made the Inc. 5000 list of the top companies in the state.
North Carolina has several associations in place. These include the following:
- Triangle AMA is a branch of the American Marketing Association that has been offering the Research Triangle and Eastern North Carolina marketing community resources for peer marketing and leadership development for more than 20 years.
- CAMA is the Charlotte chapter of the American Marketing Association.
- Triangle Interactive Marketing Association focuses on educating and connecting its members in the interactive marketing industry.
- BMA Carolinas is a business marketing association providing professional resources to business-to-business marketers and communicators.
- Charlotte Direct Marketing Association provides career development and social opportunities to the state’s direct and interactive marketing professionals.
Marketing Salaries in North Carolina
According to the United States Department of Labor’s Bureau of Labor Statistics, the average annual salary for marketing managers in North Carolina is $121,970, while market research professionals and marketing specialists earned an average of $63,500. Almost 5,000 marketing managers are working throughout the state, and more than 9,000 market research analysts and specialists are employed as of the Bureau’s 2011 survey.
Advertising and Promotions Manager Salary
In 2011, there were 390 advertising and promotions managers employed throughout North Carolina, many of which were located in Charlotte and Gastonia. Their average salary throughout the state was $104,750, which was about $50.36 per hour on average. Those in the top ten percent averaged $178,190, which was 41% more than the state’s overall average.
Market Research Analyst Salary
In 2011, there were 9,200 market research analysts and marketing specialists employed throughout North Carolina, many of which were located in Charlotte and Gastonia. Their average salary throughout the state was $63,500, which was about $30.53 per hour. Those in the top ten percent averaged $104,560, which was 39% more than the state’s overall average.
Marketing Managers Salary
In 2011, there were 4,780 marketing managers employed throughout North Carolina, many of which worked in Gastonia, Rock Hill, and Charlotte. Their average salary throughout the state was $121,970, which was about $58.64 per hour. Those in the top ten percent averaged $182,990, which was about 33% higher than the average throughout the state.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in North Carolina
North Carolina is renowned as a center for higher education, home to some of the best and oldest learning institutions in the country. The state’s undergraduate and graduate degree programs are among those with some of the best reputations in the U.S.
According to the State of North Carolina Workforce Report for 2011-2020, the largest group of program graduates at the state’s colleges and universities were in areas related to marketing and business.
Along with the wide variety of offerings from the state’s public and private universities, programs available through online schools also include business degrees with concentrations in marketing.
Among the great public and private colleges in North Carolina are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in North Carolina: