If you are interested in a career in marketing within Newfoundland and Labrador choose from the resources below.
 | What is the Industry like in Newfoundland and Labrador? |
| What are the Major Firms? |
| What are Salaries like in Newfoundland and Labrador? |
| What School Programs are Available? |
Newfoundland and Labrador Marketing Job Industry
The marketing industry in Newfoundland and Labrador has mirrored the recent economic downturn here as the fishing industry collapsed. In recent years, however, as the business community has experienced a revival, so too has the marketing industry.
In 2008, the Newfoundland and Labrador marketing industry generated $34.4 million in earnings, and paid out $15 million in salaries and benefits to employees. Independent marketing firms earned $23.1 million in 2008 and provided $12.2 million in compensation to workers.
Newfoundland and Labrador
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There are a number of industries that have supported the economic resurgence and fueled a growing number of marketing endeavors. Mining operations generated at $3.3 billion in ore in 2010 and provided 3.5% of provincial GDP in 2006. Offshore oil production accounts for 15% of provincial GDP and produced $36 billion in revenue from 1997 to 2006. Fishing remains a significant part of the economy with $440 million in revenue annually. Tourism is also a very important industry, which attracted 500,000 visitors and generated $366 million in revenue.
The vibrant provincial economy presents many opportunities for marketing professionals. In 2010, the gross domestic product of Newfoundland and Labrador was $28.1 billion, a 12.4% jump from the $25.0 billion in 2009. Businesses invested heavily in the province with an outlay of $6.2 billion for 2010, a 23% increase from 2009. The residents of the province have reaped the rewards with a per capita GDP of $61,763 in 2010. As the energy industry continues to expand, the opportunities for businesses and marketing professionals should multiply dramatically.
Marketing Firms in Newfoundland and Labrador
Newfoundland and Labrador’s thriving marketing industry includes some of Canada’s most successful firms including
- Applecore Interactive of St. Josephs, Newfoundland and Labrador
- Lorne Pike & Associates of Mount Pearl, Newfoundland and Labrador
- DAC Group of St. John’s, Newfoundland and Labrador
- Spark Marketing of St. John’s, Newfoundland and Labrador
- Target Marketing & Communications of St. John’s, Newfoundland and Labrador
Professional Associations
- Canadian Marketing Association
- The Canadian Institute of Marketing
- Canadian Society for Marketing Professional Services (CSMPS)
- Incentive Marketing Association Canada
- Out-of-Home Marketing Association of Canada (OMAC)
- Canadian Internet Marketing Association
Marketing Salaries in Newfoundland and Labrador
Prospective marketing professionals in Newfoundland and Labrador should earn considerably more than other provincial residents. Compared to the average annual household income of $44,136, almost all marketing professionals out earn most residents.
There are many entry level jobs in the marketing profession that are compensated well above the provincial average. A market research analyst in the 50th percentile earned $54,136, while those in the 25th percentile earned $46,742 in 2012. Analysts in the 75th percentile received $61,380.
Jobs in management may take years of experience to acquire but provide extremely lucrative salaries. Managers in the lowest quartile of earners in the province could expect a salary up to $68,050, while those in the top quartile could earn at least $109,818 in 2012. The median salary for this position in Newfoundland and Labrador was $87,745.
Positions at the top of the marketing hierarchy receive salaries well above $100,000 annually. The median salary for marketing executives was $136,437 in 2012. Those in the 25th percentile earned $114,588, while those in the 75th percentile earned $155,228.
In 2011, advertising and marketing professionals in Newfoundland and Labrador averaged $76,912, according to the Canadian government’s economic research branch, Statistics Canada.
Advertising managers in St. John’s earned a median salary of $80,827. Market integration managers in St. John’s earned a median salary of $85,595. Market research analysts in St. John’s earned a median salary of $54,136. Market research managers in St. John’s earned a median salary of $76,257. Marketing managers in St. John’s were among the highest paid in the Province. The median among them was $87,745.
Employment and salary data included in these tables was originally published by Statistics Canada.
Marketing Degrees in Newfoundland and Labrador
Newfoundland and Labrador possess one university and college, both of which offer degree programs in marketing related disciplines. This province is also home to 27 career colleges, some of which offer certificate or Associate’s degree programs in marketing related fields like business, information technology, graphic design or communications.
Prospective marketers are encouraged to obtain at least a Bachelor’s degree before attempting to enter the workforce in order to optimize competitiveness. Those seeking a position in management should possess seven years of work experience and may wish to earn a Master’s degree. Executive positions in marketing typically are awarded to applicants with advanced degrees and 15 years of work experience.
Among the great public and private colleges in Newfoundland and Labrador are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Newfoundland and Labrador: