Marketing Careers in New Jersey

New Jersey

If you are interested in a career in marketing within New Jersey choose
from the resources below.

What is the Industry like in New Jersey?
What are the Major Firms?
What are Salaries like in New Jersey?
What School Programs are Available?

New Jersey Marketing Job Industry

New Jersey’s marketing sector benefits from a number of important business environment characteristics unique to the state. New Jersey ranks 7th in the nation in terms of gross state product, generating a total of $497 billion in 2011. New Jersey is the 11th most populous state, and has the highest population density in the country. With 90% of its population in urban centers, New Jersey presents very low barriers to media penetration.

New Jersey residents purchase more retail goods than the average American. In 2007, the per capita retail sales for New Jersey was $14,453, while the national average per capita was $12,990. In 2011, New Jersey residents averaged $46,562 in yearly disposable income, second only to Connecticut, and New Jersey’s average per capita income is expected to grow 4.1% annually through 2022 according to Rutgers Economic Advisory Service. New Jersey’s strong economy and the high level of consumer spending in the state continue to support the growth of the state’s marketing segment.

New Jersey Job Statistics

  • Employed Marketing Managers: 8,000
  • Employed Market Research Analysts and Specialists: 11,010
  • New Jersey Average Marketing Manager Salary: $146,970
  • New Jersey Average Market Research Analyst Salary: $72,720
  • Marketing managers in NJ earned 15.78% more than the national average salary in 2010
  • Marketing research analysts and specialists in NJ earned 13.36% more than the national average

As home to over 1,500 advertising and marketing firms and 24 Fortune 500 companies, New Jersey benefits from being a residential community for New York City and Philadelphia. New Jersey residents and businesses derive immense profits from these bustling business centers, and the state also has a robust economy of its own. In May of 2012, New Jersey outperformed all other states in job creation by adding 17,600 jobs, accounting for almost 25% of all new jobs in the country. New Jersey is expected to add 48,000 jobs in 2012, and 32,000 annually through 2022 according to Rutgers Economic Advisory Service.

Marketing Firms in New Jersey

New Jersey is home to many of the nation’s largest marketing firms. In the past three years, these firms have experienced some of the fastest growth in the industry.

  • Phoenix Marketing Solutions earned $13 million in 2011, a 15% increase since 2008
  • CCG Marketing Solutions earned $36 million in 2011, a 26% increase since 2008
  • Rosetta earned $218.4 million in 2011, a 82% increase since 2008
  • iMarketing earned $36.5 million in 2011, a 118% increase since 2008
  • Consultants To Go earned $5.1 million 2011, a 252% increase since 2008
  • PCG Digital Marketing earned $2.2 million in 2011, a 1,569% increase since 2008
  • Teknicks earned $2 million in 2011, a 1,797% increase since 2008
  • Triad Media Solutions earned $11.8 million in 2011, a 2,194% increase since  2008
  • Tristar Projects earned $206.2 million in 2011, a 69% increase since 2008

Professional Associations

Marketing Salaries in New Jersey

The marketing sector in New Jersey is one of the most lucrative in the country according to the US Bureau of Labor Statistics. In 2010, New Jersey ranked fourth in the country for highest median annual salary for marketing managers and marketing research analysts. Marketing research analysts made 13.36% or $8,100 more than the national average, while marketing managers made 15.78% or $17,800 more than the national average.

Advertising and Promotions Manager Salary

As of 2011, a total of 740 advertising and promotions managers were employed throughout New Jersey with a large number of them working in the Newark area. They had an average statewide salary of $125,020. Those earning in the 90th percentile were noted to average more than $187,199 per year.

Area name
Employment
Annual mean wage
Camden NJ Metropolitan Division
70
110720
Edison-New Brunswick NJ Metropolitan Division
180
122190
Newark-Union NJ-PA Metropolitan Division
320
130880
New York-White Plains-Wayne NY-NJ Metropolitan Division
4620
147810
Trenton-Ewing NJ
40
115650

Market Research Analyst Salary

As of 2011, a total of 11,010 market research analysts and marketing specialists were employed throughout New Jersey, many of which worked in Edison and New Brunswick. Their average salary statewide was $72,720. Those earning in the 90th percentile were noted to average $115,620, which was roughly 37% higher than the statewide average.

Area name
Employment
Annual mean wage
Allentown-Bethlehem-Easton PA-NJ
1060
66930
Atlantic City-Hammonton NJ
80
59990
Camden NJ Metropolitan Division
970
63630
Edison-New Brunswick NJ Metropolitan Division
3020
75740
Newark-Union NJ-PA Metropolitan Division
2710
74490
New York-White Plains-Wayne NY-NJ Metropolitan Division
24930
75440
Trenton-Ewing NJ
670
69660

Marketing Managers Salary

As of 2011, a total of 8,000 marketing managers were employed throughout New Jersey, many of which worked in the Union and Newark areas. Their average salary statewide was $146,970. Those earning in the 90th percentile were noted to average more than $187,199.

Area name
Employment
Annual mean wage
Allentown-Bethlehem-Easton PA-NJ
290
121120
Atlantic City-Hammonton NJ
200
118190
Camden NJ Metropolitan Division
660
138490
Edison-New Brunswick NJ Metropolitan Division
2380
150540
Newark-Union NJ-PA Metropolitan Division
2220
151480
New York-White Plains-Wayne NY-NJ Metropolitan Division
10130
167590
Trenton-Ewing NJ
500
140000

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in New Jersey

New Jersey possesses 20 four year universities and 21 two year colleges.  All of these institutions have degree programs in a marketing related discipline.

In order to receive serious consideration for a marketing manager position, an applicant must possess, at minimum, a bachelor’s degree in a marketing related field of study.  Most of these positions also require 1 to 5 years of experience.

Applicants for marketing research analyst or marketing specialist positions are encouraged to earn a bachelor’s degree or higher in a marketing related field.

 
Among the great public and private colleges in New Jersey are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in New Jersey: