Marketing Careers in New Hampshire

New Hampshire

If you are interested in a career in marketing within New Hampshire choose
from the resources below.

What is the Industry like in New Hampshire?
What are the Major Firms?
What are Salaries like in New Hampshire?
What School Programs are Available?

New Hampshire Marketing Job Industry

New Hampshire is one of the most promising regions in the country for marketing professionals, according to the New Hampshire Employment Security Commission. With the 4th highest density of marketing managers, New Hampshire has also established itself as one of the most competitive. There are 2.25 marketing managers per 1000 residents, for a total of 1,370 in the state as of 2011.

Job growth in the marketing field is expected to explode in the next decade with the total number of marketing jobs expected to increase 31.5% by 2020. The number of marketing manager positions is expected to grow by 12% during the ten-year period ending 2020. The number of advertising and promotions manager positions is expected to grow by 15% during this same period. Young talent will join the 1,130 market research analysts and specialists currently working in the state, as the number of these professionals is expected to grow an astounding 33.5% by 2020.

New Hampshire Statistics

  • Employed Marketing Managers: 1,370
  • Employed Market Research Analysts and Specialists: 1,130
  • New Hampshire Average Marketing Manager Salary: $102,210
  • New Hampshire Average Market Research Analyst Salary: $65,060
  • Combined, the total number of marketing positions in NH will increase 31.5% by 2020
  • Jobs for marketing research analysts and specialists could grow by as much as 33.5% by 2020

New Hampshire possesses one of the most business friendly environments in the country, which is extremely conducive to marketing endeavors. The state has one of the lowest tax burdens, ranking 49th in the nation, with no state income or sales tax, and a corporate tax rate of just 8.5%. According to CNBC, New Hampshire is one of the best states in the union for conducting business. Ranking 17th overall in terms of economic strength, New Hampshire ranked 6th in business friendliness, 7th in education and 10th for overall economy, which measured fiscal soundness, economic growth and the number of major corporations.

For new marketing professionals, New Hampshire offers many benefits. New Hampshire is second only to Hawaii in metrics that gauge quality of life. With the 6th lowest unemployment rate in the nation, at 5%, New Hampshire can provide employment opportunities and job security that few other states can match. The cost of living is extremely low and the housing market is remarkably stable. In 2008, New Hampshire was 40th in gross state product with $60 billion, but ranked 7th in terms of median income at $49,467, according to the US Department of Labor.

New Hampshire has one of the most energetic economies in the union, making it an especially profitable advertising market. New Hampshire residents spend more of their disposable income than almost any other state. In 2007, the national per capita retail sales was $12,990, while the average New Hampshire resident spent $19,246 on retail goods annually. According to Chase Financial Analyst, New Hampshire will experience significant economic growth in the coming years, as the gross state product is expected to rise 1.8% in 2012, 2.6% in 2013, and 3.0% in 2014. These factors all come together to create an affluent environment where disposable income and consumer spending is high. It is these very factors that are responsible for driving the success of the marketing field in the state.

Marketing Firms in New Hampshire

Many New Hampshire marketing firms have undergone rapid growth in the last few years, an indicator that the New Hampshire marketing sector is experiencing significant expansion.

  • BuyATimeshare.com earned $8.4 million in 2011, a 39% increase from 2008
  • SilverTech earned $2.8 million in 2011, a 18% increase from 2008
  • RewardsNOW earned $14 million in 2011, a 216%  increase from 2008

Professional Associations

Advertising and Promotions Manager Salary

During 2011, there were 170 advertising and promotions managers employed in New Hampshire. The average salary among them was $67,130, which was an average hourly wage of $32.27. Those in the top ten percent earned $35,250 more at $102,380 on average.


Area name
Employment
Annual mean wage
Manchester NH
50
71350

Market Research Analyst Salary

During 2011, there were 1,130 market research analysts and marketing specialists employed in New Hampshire. They had an average salary of $65,060, which was an average hourly wage of $31.28. Those in the top ten percent earned $32,520 more at $97,580 on average.

Area name
Employment
Annual mean wage
Manchester NH
250
67530
Western New Hampshire nonmetropolitan area
60
46350
Southwestern New Hampshire nonmetropolitan area
60
59310

Marketing Managers Salary

During 2011, there were 1,370 marketing managers employed in New Hampshire. They had an average salary of $102,210, which was an average hourly rate of $49.14. Those in the top ten percent earned $61,630 more at $163,840 on average.

Area name
Employment
Annual mean wage
Manchester NH
270
103050
Northern New Hampshire nonmetropolitan area
30
71570
Other New Hampshire nonmetropolitan area
90
84890
Western New Hampshire nonmetropolitan area
80
104420
Southwestern New Hampshire nonmetropolitan area
80
102630

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in New Hampshire

New Hampshire has seven two-year colleges and 16 four-year universities. All of these educational institutions provide degrees in marketing related fields. Most of them also provide some form of internship opportunities with marketing businesses in the state.

 
Among the great public and private colleges in New Hampshire are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in New Hampshire: