If you are interested in a career in marketing within New Brunswick choose from the resources below.
 | What is the Industry like in New Brunswick? |
| What are the Major Firms? |
| What are Salaries like in New Brunswick? |
| What School Programs are Available? |
New Brunswick Marketing Job Industry
New Brunswick offers a minimally competitive marketing environment, with an enormous number of opportunities to develop marketing businesses or initiate marketing projects. In 2008, the marketing industry earned $30.5 million in revenue and paid professionals $12.9 million in wages.
Marketing businesses in New Brunswick were extremely profitable with an operating profit margin of 12.6%, which indicates large returns on marketing initiatives. New Brunswick firms devoted specifically to marketing earned $15.8 million for 2008, while paying their employees $7.8 million.
New Brunswick Statistics
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New Brunswick has a weak marketing field with a peak of marketing professionals in 1997 of 700 in a public relations, advertising and related fields. This number has dropped to 233 in 2011 according to StatCan but without a viable explanation. The New Brunswick economy is ripe with possibilities for enterprising marketing entrepreneurs. The vibrant heavy industry and port related businesses centered in Saint John, the largest city in the province, provides ample opportunities for marketing efforts. Another major city in the province Moncton is an important hub for railway lines and is an important retail and commercial center.
Marketing Firms in New Brunswick
There are many very successful marketing firms including
- Good Idea Distribution of Moncton, New Brunswick
- Creative Services, Inc. of St. John, New Brunswick
- Vantage Advertising & Design of Fredericton, New Brunswick
- Nufocus of Dieppe, New Brunswick
- Revolution Strategy, Inc. of St. John, New Brunswick
Professional Associations
- Canadian Marketing Association, New Brunswick
- The Canadian Institute of Marketing
- Canadian Society for Marketing Professional Services (CSMPS)
- Incentive Marketing Association Canada
- Out-of-Home Marketing Association of Canada (OMAC)
- Canadian Internet Marketing Association
Marketing Salaries in New Brunswick
New Brunswick households earn an average of $46,400 annually. Marketing professionals serving at all levels of the industry earn considerably more than this in this province and enjoy one of the lowest costs of living in the country as well as a high quality of life. Heating, electricity and food costs are substantially lower in New Brunswick than almost anywhere else on the continent, while the crime rate is one of the lowest.
Market research analysts living in New Brunswick with incomes in the lowest 25% of the profession still earn $48,602 per year, while the median earners take home $56,290 for 2012. Market research analysts in the top 25% of the profession can earn $63,822 or more per year.
Management positions provide a bonus in salary that rank and file marketing professionals earn. A marketing manager in New Brunswick in the lowest quartile of earners could take home $70,757 in 2012. Median earners in this profession took home $91,235 in 2012, while managers in the top quartile earned $114, 187.
A sales and marketing director is a senior management or executive position and provides one of the highest incomes in the marketing industry. The lowest 25% of earners in this position took home $88,147 in 2012. The median salary for 2012 was $101,746, and those in the top 25% earned a salary of $113,135.
In New Brunswick, the average salary among all advertising and marketing professionals was $79,339 as of 2011, according to data provided by Statistics Canada, the economic research branch of the Government of Canada. Overall, advertising and marketing salaries were higher in Saint John than Fredericton or Moncton.
Advertising Managers Salary
Advertising managers in Saint John earned a median salary of $84,043 compared to $83,090 in Moncton and $83,002 in Fredericton.
Market Integration Manager Salary
Market integration managers in Saint John earned a median salary of $89,000 compared to $87,991 in Moncton and $87,898 in Fredericton.
Market Research Analyst Salary
Market research analysts in Saint John earned a median salary of $56,290 compared to $55,652 in Moncton and $55,593 in Fredericton.
Market Research Manager Salary
Market research managers in Saint John earned a median salary of $79,290 compared to $78,392 in Moncton and $78,308 in Fredericton.
Marketing Manager Salary
Marketing managers in Saint John were among the highest paid in the Province. The median among them was $91,235 compared to $90,201 in Moncton and $90,105 in Fredericton.
Employment and salary data included in these tables was originally published by Statistics Canada.
Marketing Degrees in New Brunswick
New Brunswick possesses four public universities, four privately chartered universities and two private universities under the Degree Granting Act. There are also three community colleges and two trade schools located within the province. Most of these schools offer degree programs in marketing related fields, like business, finance, communications or marketing.
Marketing professionals who wish to enter the industry typically require at least an Associate’s degree, but preference is often given to those with a Bachelor’s degree or higher in a marketing related field.
Management and executive positions require at least a Bachelor’s degree, and many applicants who possess a Master’s degree often have a competitive advantage.
Among the great public and private colleges in New Brunswick are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in New Brunswick: