Marketing Careers in Mississippi

Mississippi

If you are interested in a career in marketing within Mississippi choose
from the resources below.

What is the Industry like in Mississippi?
What are the Major Firms?
What are Salaries like in Mississippi?
What School Programs are Available?

Mississippi Marketing Job Industry

Despite a sluggish Mississippi economy, prospects for Mississippi marketing professionals exceed those in the wider state workforce.  In 2008, marketing managers totaled 910, but this number is expected to grow by 13.2% to 1030 by 2018.  Public relations managers totaled 390 in 2008 and are expected to add 70 more positions by 2018, a 17.9% uptick.

Non-managerial positions in marketing are expected to grow rapidly in coming years.  Market research analysts number 440 in 2008, but 110 positions or 25% of the workforce is expected to be added by 2018.  The number of public relations specialists is expected to grow from 2,200 in 2008 by 26.4% to 2,780 in 2018.

Mississippi Job Statistics

  • Employed Marketing Managers: 910
  • Employed Market Research Analysts and Specialists: 440
  • Mississippi Average Marketing Manager Salary: $79,000
  • Mississippi Average Market Research Analyst Salary: $51,760
  • The number of marketing manager jobs is expected to grow 13.2% by 2018
  • The number of market research analyst jobs is expected to grow 25% by 2018

Mississippi’s stagnant economy presents low barriers for entrepreneurial activity. Mississippi’s economic growth will not match the national average, but will accelerate in the coming years, thereby presenting many valuable opportunities for industrious and ambitious marketing professionals.  According to Chase Financial Analyst, the Mississippi economy will grow by 1.1% in 2012, 2.1% in 2013, and 2.5% in 2014.

Although the general economy in Mississippi presents few ready-made marketing opportunities, the presence of many of the fastest growing companies in America indicates there are many rich business opportunities for the enterprising marketing professional.  According to Inc magazine, many of the country’s fastest growing and most innovative companies in 2011 call Mississippi home.  Mav6, a management consultancy and technology provider for defense and security companies around the world, grew by 918% from 2007 through 2010.  Bomgar is a pioneer in secure telecommunications and has grown 136% from 2007 through 2010.  Synergetics DCS is a provider of networking services and products, and grew 63% from 2007 through 2010.  Many of these groundbreaking companies are native to Mississippi but have attracted talent and skilled workers from around the country.

Jackson is the Mississippi’s largest city and was ranked 3rd in Forbes list of best “Bang for Your Buck” cities.  With one of the lowest costs of living in the country, Jackson remains extremely affordable.  Jackson is home to many publicly traded companies including Cal-Maine Foods, Inc. EastGroup Properties Inc., Parkway Properties, Inc. and Trustmark Corporation.

Marketing Firms in Mississippi

According to Hoovers, the five largest marketing firms by sales are

  • Maris, West & Baker, Inc., Jackson
  • R P M Of Mississippi Llc, Gulfport
  • The Cirlot Agency Inc., Flowood
  • Hightower Agency, Inc., Madison
  • Mad Genius, Inc., Ridgeland

Professional Associations 

Marketing Salaries in Mississippi

In 2010, marketing managers in Mississippi earned $79,000, on average, which was $43,739 more than the average salary in the state.  Market research analysts and marketing specialists in Mississippi earned, on average, $51,760 annually or $16,499 more than the average state salary.

Advertising and Promotions Manager Salary

In 2011, there were 290 advertising and promotions managers employed throughout Mississippi, many of which were employed in the Jackson area. The average salary among them was $65,100, which was an hourly rate of $31.30. Managers in the 90th percentile earned substantially more at $110,150 on average, which was almost 41% more than the state’s overall average.

Area name
Employment
Annual mean wage
Gulfport-Biloxi MS
50
64850
Jackson MS
120
72140
Northeast Mississippi nonmetropolitan area
30
61320

Market Research Analyst Salary

In 2011, there were 600 market research analysts and marketing specialists employed throughout Mississippi. The average salary among them was $51,760, which was an average hourly wage of $24.88. Analyst and specialists in the 90th percentile averaged substantially more at $91,150, which was roughly 43% higher than the state’s overall average.

Area name
Employment
Annual mean wage
Gulfport-Biloxi MS
60
46990
Jackson MS
290
54320
Pascagoula MS
30
53680
Northeast Mississippi nonmetropolitan area
100
55250
Southwest Mississippi nonmetropolitan area
60
33270

Marketing Managers Salary

In 2011, there were 690 marketing managers employed throughout Mississippi. The average salary among them was $79,000, which was an average hourly wage of $37.98. Managers in the 90th percentile averaged substantially more at $132,110, which was 40% more than the statewide average.

Area name
Employment
Annual mean wage
Gulfport-Biloxi MS
60
83100
Jackson MS
290
89420
Northeast Mississippi nonmetropolitan area
110
71670
Southeast Mississippi nonmetropolitan area
60
66050
Southwest Mississippi nonmetropolitan area
40
54630

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Mississippi

Mississippi has 18 four-year universities and 15 community colleges.  All of these schools provide Bachelor’s or Associate’s degrees in marketing related fields.

Managerial positions in the marketing profession typically require a Bachelor’s degree and some marketing related work experience.  Non-managerial marketing occupations usually require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Mississippi are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Mississippi: