Marketing Careers in Minnesota

Minnesota

If you are interested in a career in marketing within Minnesota choose
from the resources below.

What is the Industry like in Minnesota?
What are the Major Firms?
What are Salaries like in Minnesota?
What School Programs are Available?

Minnesota Marketing Job Industry

Marketing careers in Minnesota are numerous and multiplying at an aggressive pace. Managerial marketing professionals will have difficulty finding a larger or more dynamic market.  Minnesota businesses employed 5,273 marketing managers in 2010, and this number is expected to grow by 9.9% or 524 to 5,797 by 2020.

Advertising and promotions managers totaled 424 in 2010, and are expected to number 450 by 2020, a 6.1% increase in the profession. Marketing professionals can find few states that offer more opportunities for employment and advancement.

Minnesota Job Statistics

  • Employed Marketing Managers: 5,270
  • Employed Market Research Analysts and Specialists: 8,071
  • Minnesota Average Marketing Manager Salary: $120,470
  • Minnesota Average Market Research Analyst Salary: $68,400
  • The number of marketing manager jobs is expected to grow 9.9% by 2020
  • The number of market research analyst jobs is expected to grow 32.7% by 2020

Growth in non-managerial marketing professions will far surpass the opportunities in managerial professions. According to the U.S. Bureau of Labor Statistics, 8,071 market research analysts and marketing specialists worked in Minnesota in 2010.  This profession is expected to add 2,639 or 32.7% of its present workforce to 10,710 by 2020.  Public relations specialists, which numbered 3,092 in 2010, are expected to add 830 more positions or 13.4% of its current workforce by 2020.

Minnesota’s burgeoning marketing sector is anchored by strong growth in the general economy and a developing high tech industry.  In 2010 Minnesota’s economic growth ranked No. 11 among all states, and growth is expected to accelerate in coming years. According to Chase Financial Analyst, Minnesota’s economy will grow by 2.7% in 2012, 3.6% in 2013, and 4.1% in 2014.  With an unemployment rate of 5.6% in June of 2012, Minnesota offers unmatched job security to marketing professionals.

A variety of advantages unique to Minnesota are attracting the businesses that will power marketing activities. According to the Minnesota Department of Employment and Economic Development, the state has one of lowest business tax burdens in the nation.  A variety of incentives implemented by the state fund research and development that provide companies a competitive advantage.  CNBC ranks Minnesota no. 11 in best states for business in 2012 primarily due to its infrastructure and transportation network, and quality of life. Minnesota’s optical fiber, cable, DSL and wireless broadband networks are virtually unsurpassed, and this state of the art connectivity has enhanced Minnesota’s reputation for a high tech center.

Minnesota has leveraged its many business advantages into attracting some of the biggest companies in the country.  Minnesota is home to 19 Fortune 500 companies including Best Buy, Target, 3M, U.S. Bancorp, General Mills, and Ameriprise Financial.

The Minneapolis-St. Paul metropolitan area is the 16th largest U.S. metropolitan area and possesses the 13th largest metropolitan economy with $$199.6 billion generated in 2010.  The Twin Cities’ thriving economy has attracted six Fortune 500 companies:  Target, Ameriprise Financial, U.S. Bancorp, Xcel Energy, Thrivent Financial for Lutherans and PepsiAmericas.  In 2005, Popular Science designate Minneapolis the “Top Tech City” in the U.S, due to its WIFI connectivity, heavy research industries and the high percentage of residents with advanced degrees.

Marketing Firms in Minnesota

Some Minnesota marketing firms showing growth:

  • AffordableButtons.com of Rochester earned $3.3 million in 2010, a 45% increase from 2007
  • Beehive PR of St. Paul earned $2.9 million in 2010, a 72% increase from 2007
  • FourCubed of Minneapolis earned $13.1 million in 2010, a 160% increase from 2007
  • KNOCK of Minneapolis earned $11.9 million in 2010, a 151% increase from 2007
  • Olson of Minneapolis earned $71.2 million in 2010, a 194% increase from 2007
  • Outsell of Minneapolis earned $8.3 million in 2010, a 74% increase from 2007
  • Reach Sports Marketing Group of Eden Prairie earned $3.3 million in 2010, a 191% increase from 2007
  • Schermer of Minneapolis earned $3.8 million in 2010, a 77% increase from 2007
  • space150 of Minneapolis earned $24.1 million in 2010, a 105% increase from 2007
  • Three Deep Marketing of St. Paul earned $4.5 million in 2010, a 384% increase from 2007

Professional Associations

Marketing Salaries in Minnesota

In 2010, marketing managers received $120,470 in annual salary, on average.  Market research analysts and marketing specialists earned  $68,400, which is 1.9% or $1,270 more than the national average.

Advertising and Promotions Manager Salary

In 2011, a total of 580 advertising and promotions managers were employed in Minnesota with the majority employed in Minneapolis, St. Paul, and Bloomington. They had an average salary statewide of $113,810. Those in the top ten percent, however, earned $54,500 more at an average of $168,310.

Area name
Employment
Annual mean wage
Fargo ND-MN
30
77720
Minneapolis-St. Paul-Bloomington MN-WI
520
116930

Market Research Analyst Salary

In 2011, a total of 9,060 market research analysts and marketing specialists were employed in Minnesota with most being employed in the Minneapolis, St. Paul, and Bloomington areas. They had an average salary statewide of $68,400. Those in the top ten percent earned $37,980 more at $106,380 on average.

Area name
Employment
Annual mean wage
Duluth MN-WI
150
56240
Fargo ND-MN
310
51830
Grand Forks ND-MN
40
46910
La Crosse WI-MN
120
47210
Mankato-North Mankato MN
70
52020
Minneapolis-St. Paul-Bloomington MN-WI
7970
69780
Rochester MN
70
61400
St. Cloud MN
130
60400
Northwest Minnesota nonmetropolitan area
180
57570
Northeast Minnesota nonmetropolitan area
40
55480
Southwest Minnesota nonmetropolitan area
140
62900
Southeast Minnesota nonmetropolitan area
300
57430

Marketing Managers Salary

In 2011, a total of 6,030 marketing managers were employed in Minnesota. Most of them were employed in Bloomington, Minneapolis, and St. Paul. They had an average salary statewide of $120,470. Those in the top ten percent earned $57,280 more at $177,750 on average.

Area name
Employment
Annual mean wage
Duluth MN-WI
70
106940
Fargo ND-MN
120
92090
La Crosse WI-MN
60
97630
Mankato-North Mankato MN
30
88110
Minneapolis-St. Paul-Bloomington MN-WI
5390
122690
Rochester MN
50
114200
St. Cloud MN
80
105370
Northwest Minnesota nonmetropolitan area
90
90460
Southwest Minnesota nonmetropolitan area
Estimate Not Released
107570
Southeast Minnesota nonmetropolitan area
190
93310

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Minnesota

Minnesota possesses 139 universities.  Thirty seven schools only offer Associate’s degree programs. Thirty nine offer Baccalaureate degree programs.  Eighteen offer programs up to the Master’s level and twenty four offer doctoral degrees.

Managerial positions in the marketing sector require a Bachelor’s degree or higher and related work experience.

Non-managerial positions usually require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Minnesota are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Minnesota: