Marketing Careers in Michigan

Michigan

If you are interested in a career in marketing within Michigan choose
from the resources below.

What is the Industry like in Michigan?
What are the Major Firms?
What are Salaries like in Michigan?
What School Programs are Available?

Michigan Marketing Job Industry

As a world renowned center for industrial production, research and development and high tech business, Michigan has much to offer the marketing professional.  With the 13th largest state economy, Michigan presents business and employment opportunities that few other states can rival.  The business and jobs environment is only expected to improve in the coming years, which will sustain a flourishing marketing sector.

Managerial positions in the marketing sector are expected to grow at a vigorous pace. Michigan businesses employed 4,170 marketing managers in 2008, and this is expected to increase by 7.7% by 2018.  Annually, 32 new marketing manager positions are projected to be created and almost 122 will be available for replacement.  Public relations managers totaled 1,380 in 2008, and this number is expected to grow by 9.3% to 1,510 by 2018.  An estimated 13 new positions in this occupation could be created annually, while 45 will be available due to workforce attrition.

Michigan Job Statistics

  • Employed Marketing Managers: 4,170
  • Employed Market Research Analysts and Specialists: 7,020
  • Michigan Average Marketing Manager Salary: $106,180
  • Michigan Average Market Research Analyst Salary: $63,160
  • The number of marketing manager jobs is expected to grow 7.7% by 2018
  • The number of market research analyst jobs is expected to grow 22.2% by 2018

Growth in non-managerial marketing positions will far outpace that of managerial positions.  Market research analysts numbered 7,020 in 2008, but this number could multiply by as much as 22% to 8,580 by 2018.  There were 8,890 public relations specialists employed in the state in 2008, and, by 2018, this number is expected to grow by 17% to 10,430.

Much of the expansion in marketing careers can be attributed to a robust and burgeoning Michigan economy.  Despite a significant economic retraction during the recession, Michigan has rebounded quickly and strongly.  According to Newsweek, Michigan is ranked number one in job growth, with a 2% drop in unemployment from 2010 to 2011.  Michigan has attracted many of the biggest names in business including 21 Fortune 500 companies.

Although a large portion of job creation is rooted in the resurgence of the auto industry, much of it is attributable to a boom in high tech businesses. Populated with acclaimed public and private universities, Michigan produces more engineers than all but two other states.  Michigan retains many of these highly skilled workers and ranks fourth in number of high tech workers, with 568,000 in 2009. Michigan ranks third or fourth in research & development expenditures, with $16.7 billion in annual industrial R & D, according to the Michigan Economic Development Corporation.  The presence of flourishing high tech industry generates enormous marketing opportunities.

Detroit posted $197.8 billion in gross metropolitan product in 2010 and ranked 14th in U.S. cities.  As the center of the American automotive industry and home to the Big Three automakers, Ford, Chrysler and General Motors, Detroit has become a world center for commerce and finance.  Detroit ranks in the top five among U.S. cities in financial activity.  Quicken Loans, Ally Financial, Bank of America, PNC Financial Services, Fifth Third Bank, Ford Motor Credit Company,JP Morgan Chase, GE Capital, KPMG, Ernst & Young, PricewaterhouseCoopers, and Raymond James all possess a strong presence in the city. Detroit is also a major center for high tech industry.  In 2010, Detroit was ranked first among U.S. cities in creating high tech jobs. It is home to the headquarters or major facilities for Compuware, HP Enterprise Services, IBM, Google, General Electric, Unisys, Fiserv, Covansys, and ProQuest.

Marketing Firms in Michigan

As the center of the multi-billion dollar automotive industry, Michigan has strong ties with most of the major U.S. advertising agencies like Sapient Corp., Digitas and Aspen Marketing Services, which have offices in Michigan.  Michigan is also a center for many of the country’s fast growing marketing firms.

  • Detroit Trading of Detroit earned $9 million in 2010, a 323% increase from 2007
  • Duffey Petrosky of Farmington Hills earned $7.4 million in 2010, a 53% increase from 2007
  • Enlighten of Ann Arbor earned $21.1 million in 2010, a 61% increase from 2007
  • ePrize of Pleasant Ridge earned $42 million in 2010, a 44% increase from 2007
  • Gongos Research of Auburn Hills earned $17.2 million in 2010, a 30% increase from 2007
  • ICS Marketing Support Services of Lansing earned $7.3 million in 2010, a 29% increase from 2007
  • Identity Marketing & Public Relations of Bingham Farms earned $3.3 million in 2010, a 11% increase from 2007
  • Kantorwassink of Grand Rapids earned $2 million in 2010, a 55% increase from 2007
  • Lambert, Edwards & Associates of Grand Rapids earned $6.3 million in 2010, a 104% increase from 2007
  • Peopledesign of Grand Rapids earned $3.5 million in 2010, a 21% increase from 2007

Professional Associations

Marketing Salaries in Michigan

Marketing managers averaged $106,180 in annual salary in 2010.  Market research analysts and marketing specialists earned on average $63,160 in 2010.  Although these salaries lag behind national averages, the cost of living is 12% cheaper in Michigan’s metropolitan areas than other U.S. cities and should be weighted accordingly.

Advertising and Promotions Manager Salary

As of 2011, there were 790 advertising and promotions managers employed throughout Michigan. The majority of them were employed in the Detroit, Warren, and Livonia areas. Their statewide average was $101,600, while the top ten percent was noted to earn $161,860, which was about 37% higher than the overall statewide average.

Area name
Employment
Annual mean wage
Detroit-Livonia-Dearborn MI Metropolitan Division
190
93210
Detroit-Warren-Livonia MI
500
Estimate Not Released
Grand Rapids-Wyoming MI
60
78090
Lansing-East Lansing MI
Estimate Not Released
110670
Warren-Troy-Farmington Hills MI Metropolitan Division
310
Estimate Not Released

Market Research Analyst Salary

As of 2011, there were 7,740 market research analysts and marketing specialists employed throughout Michigan, many of which were employed in Detroit, Warren, and Livonia. Their statewide average was $63,160, while the top ten percent averaged $102,500, which was $39,340 more than the overall average throughout the state.

Area name
Employment
Annual mean wage
Ann Arbor MI
310
62940
Battle Creek MI
70
61920
Bay City MI
40
Estimate Not Released
Detroit-Livonia-Dearborn MI Metropolitan Division
1810
71710
Detroit-Warren-Livonia MI
4310
69170
Flint MI
100
62530
Grand Rapids-Wyoming MI
1120
53090
Holland-Grand Haven MI
90
54800
Kalamazoo-Portage MI
280
47730
Lansing-East Lansing MI
330
68530
Muskegon-Norton Shores MI
50
52050
Niles-Benton Harbor MI
180
64570
Saginaw-Saginaw Township North MI
80
47880
Warren-Troy-Farmington Hills MI Metropolitan Division
2500
67320
Upper Peninsula of Michigan nonmetropolitan area
110
43530
Northwest Lower Peninsula of Michigan nonmetropolitan area
150
50490
Balance of Lower Peninsula of Michigan nonmetropolitan area
310
53110

Marketing Managers Salary

As of 2011, there were 3,100 marketing managers employed throughout Michigan, many of which were employed in Warren, Livonia, and Detroit. Their statewide average was $106,180. The top ten percent averaged $163,020, which was $56,840 more than the state’s overall average.

Area name
Employment
Annual mean wage
Ann Arbor MI
190
106200
Detroit-Livonia-Dearborn MI Metropolitan Division
690
111600
Detroit-Warren-Livonia MI
1580
109470
Flint MI
40
93360
Grand Rapids-Wyoming MI
400
101130
Kalamazoo-Portage MI
130
99310
Lansing-East Lansing MI
80
93360
Niles-Benton Harbor MI
160
112330
Warren-Troy-Farmington Hills MI Metropolitan Division
890
107820
Upper Peninsula of Michigan nonmetropolitan area
Estimate Not Released
78690
Northwest Lower Peninsula of Michigan nonmetropolitan area
50
96910
Balance of Lower Peninsula of Michigan nonmetropolitan area
150
96110

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Michigan

There are 185 universities and colleges in Michigan.  Thirty three only offer Associate’s degree programs. Twenty five offer Baccalaureate level programs.  Twenty-two offer up to a Master’s degree and twenty-five have doctoral level degree programs.

Managerial positions in marketing require at least a Bachelor’s degree in a marketing related field and related work experience.

Non-managerial positions typically require at least an Associate’s degree in a marketing related field and most require a Bachelor’s degree.  Some of the more technically demanding careers, like market research analyst, may require a Master’s degree.

 
Among the great public and private colleges in Michigan are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Michigan: