If you are interested in a career in marketing within Maryland choose
from the resources below.
 | What is the Industry like in Maryland? |
| What are the Major Firms? |
| What are Salaries like in Maryland? |
| What School Programs are Available? |
Maryland Marketing Job Industry
The marketing industry in Maryland will see steady growth in the coming years, according to the Maryland Department of Labor, Licensing and Regulation. The number of advertising and promotions managers working in the state will increase 10% in the current decade ending 2020. Marketing managers numbered 3,255 in 2010. This number will grow by 13% to 3,680 by the year 2020.
The number of market research analysts and marketing specialists is expected to increase from 6,580 in 2010 to some 9,000 by 2020, representing a 36.7% increase.
Maryland Job Statistics
|
The 5,442 marketing firms in Maryland provide a vast number of employment opportunities to these many professionals. Maryland is home to the world’s 23rd largest marketing firm, Merkle Inc., which earned $300 million in 2011, and employs more than 1,500 marketing professionals.
With a median household income of $70,647, 26.5% higher than the national average of $51,914, Maryland has the highest average per capita income in the nation according to the US Census Bureau. This directly translates to more consumer spending and larger advertising budgets focused on marketing to the residents of this affluent state.
Maryland rode out the recession with impressive stability, and unemployment in the state is far below the national average of 8.2%. In fact, Maryland’s statewide unemployment rate was only 6.5% in March 2011. The enormous earning power of the state’s residents, along with the level of job security enjoyed by most Marylanders, has contributed to unsurpassed real estate investment equity. The median value of homes in Maryland was $329,400, 74.8% above the national average of $188,400 according to the US Census Bureau.
According to the US Chamber of Commerce, Maryland’s economic future is virtually unmatched. Named one of the top five states for job creation, economic growth and innovation in 2010, 2011 and 2012, Maryland has been labeled the “next boom state.” Almost 434,000, or 17%, of the workforce is involved in the financial and professional services sector, which has dramatically increased spending on marketing and public relations campaigns in response to bad press in recent years.
The marketing firm of Vertis Communications is headquartered in Baltimore and employs more than 5,000 professionals, many dedicated to improving the image of the state’s large finance sector in the wake of the Great Recession.
Baltimore is also home to three Fortune 500 companies with some of the largest advertising budgets in the world: US Foodservice Inc, Black & Decker and Constellation Energy.
Marketing Firms in Maryland
Maryland is home to some of the largest marketing firms in the country.
- Merkle Inc. of Lanham employs in excess of 1,500 marketing professionals
- Vertis Communications of Baltimore employs more than 5,000 marketing professionals
Maryland marketing firms have posted some of the most significant gains in the industry.
- DealerOn earned $2.7 million in 2011, a 127% increase from 2008
- Engage earned $8.6 million in 2011, a 315% increase from 2008
- Global Advertising 1st earned $3.5 million in 2011, a 191% increase from 2008
- Millennial Media earned $47.8 million in 2011, a 3,080% increase from 2008
- R2integrated earned $9.2 million in 2011, a 166% increase from 2008
- Spark Revenue earned $7.1 million in 2011, a 1,442% increase from 2008
Professional Associations
- Baltimore Chapter of American Marketing Association
- Sales & Marketing Executives International, Baltimore & Washington D.C.
- Society of Marketing Professional Services, Maryland
Marketing Salaries in Maryland
Experienced marketing professionals in Maryland earned considerably more than the national average. Marketing managers in the 30th percentile earned $143,825, or $17,635 more than the national average for this profession. Market research analysts and marketing specialist in the 39th percentile earned $81,375 annually, or $14,025 more than the national average of $67,350 for all professionals in this position.
Advertising and Promotions Manager Salary
During 2011, there were 620 advertising and promotions managers were employed throughout Maryland. Their average salary was $93,250, while those in the top ten percent averaged 37% more at $148,120. The highest paid throughout the state were found in the Bethesda, Rockville, and Frederick areas where they had an average of $106,850.
Market Research Analyst Salary
During 2011, there were 6,200 market research analysts and marketing specialists employed throughout Maryland. Their average salary was $67,350, while those in the top ten percent earned $46,330 more at $113,680 on average. The highest paid throughout the state were employed in the Bethesda, Rockville, and Frederick areas where there was an average of $71,140.
Marketing Managers Salary
During 2011, there were 3,040 marketing managers employed throughout Maryland. Their average salary was $116,810, which was about $56.16 per hour. Those in the top ten percent earned $68,870 more at $185,680 on average.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in Maryland
There are four 4-year public universities in Maryland and 24 4-year private universities. Sixteen 2-year community colleges are also located throughout the state. All of these schools offer at least one marketing at the bachelor’s level or higher.
Among the great public and private colleges in Maryland are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Maryland: