Marketing Careers in Maine

Maine

If you are interested in a career in marketing within Maine choose
from the resources below.

What is the Industry like in Maine?
What are the Major Firms?
What are Salaries like in Maine?
What School Programs are Available?

Maine Marketing Job Industry

Marketing careers in Maine are experiencing steady growth. There were 700 marketing managers employed in 2008 according to the Bureau of Labor Statistics. This number is expected to increase 4.5% by the year 2018 according to the Maine Consensus Economic Forecasting Commission. The number of market research analyst positions, presently at 480, is expected to increase 12.2% by 2018.

The growth projected in the field of public relations, which is one of the fastest growing professional fields in the state, is just as impressive. In 2008, there were 1,168 public relations specialists in the state serving Maine’s business community. That numbers is expected to increase 12.67% in the current ten-year period ending 2018.

Maine Job Statistics

  • Employed Marketing Managers: 700
  • Employed Market Research Analysts and Specialists: 480
  • Maine Average Marketing Manager Salary: $83,770
  • Maine Average Market Research Analyst Salary: $61,390
  • The number of marketing manager jobs is expected to grow 4.5% by 2018
  • The number of market research analyst jobs is expected to grow 12.2% by 2018

The outlook for marketing professionals is especially bright due to Maine’s expanding professional and business services sector. As of 2012, 56,400 Maine residents were employed in occupations classified as business and professional services. By 2015, that number is expected to hit 64,500. Salaries for these occupations are expected to increase 3.0% by 2013, 6.2% in 2014 and 4.9% in 2015 according to the Maine Consensus Economic Forecasting Commission.

According to CNBC, Maine ranks 6th in the nation in terms of quality of life and 9th in terms of educational quality. Maine fosters a stable and growing labor market and the unemployment rate in the state is currently around 7.8%, which is considerably lower than the national average. Maine’s Department of Labor expects that the unemployment rate will decline to 6.3% by 2015.

Maine is far from the largest economy in the country, but its workforce is one of the most economically active. Although Maine’s $52 billion gross state product ranks 46th in the country, per capita retail sales were $15,520 in 2011, which was markedly higher than the national average of $12,990. This is one of the key factors in determining the strength and growth potential in the marketing sector, as the more consumer spending there is, the higher the marketing and advertising budgets for businesses that target the population of a particular state or region. There is also a 73.1% homeownership rate in Maine, in contrast with the 66.6% nationally. Annual income in the state is expected to grow by 3.0% in 2012 and 2013, 4.7% in 2014, and 4.8% by 2015, in line with projections for increased consumer spending in those years.

Marketing Firms in Maine

There are 511 marketing firms in Maine.

  • NL Partners of Portland earned $22 million in 2010
  • Preval Direct of Portland earned $30.7 million in 2011, a 113% increase since 2008
  • Garrand of Portland earned $13.5 million in 2010
  • The VIA Agency of Portland Earned $11 million in 2010

Professional Associations

Advertising and Promotions Manager Salary

In 2011, there were a total of 160 advertising and promotions managers working in Maine, most of which were employed in Portland and Biddeford. The average salary for them statewide was $64,480, which was an average of $31.00 per hour. Those in the 90th percentile were noted to average $96,980, which was 33.5% more than the state’s overall average.


Area name
Employment
Annual mean wage
Portland-South Portland-Biddeford ME
80
67260
Southwest Maine nonmetropolitan area
40
65870

Market Research Analyst Salary

In 2011, there were a total of 480 market research analysts and marketing specialists working in Maine. The average salary among them statewide was $61,390, which was an average hourly rate of $29.52. Analyst and specialists in the 90th percentile were noted to average $88,860, which was almost 31% higher than the state’s overall average.

Area name
Employment
Annual mean wage
Bangor ME
40
42580
Portland-South Portland-Biddeford ME
340
64730
Portsmouth NH-ME
140
63050
Rochester-Dover NH-ME
50
58380
Southwest Maine nonmetropolitan area
70
59430

Marketing Managers Salary

In 2011, there were a total of 700 marketing managers working in Maine, most of which were employed in the Biddeford and Portland areas. The average salary among them was $83,770, which was an average hourly rate of $40.28. Managers in the 90th percentile were noted to average $138,380, which was $54,610 more than the state’s overall average.

Area name
Employment
Annual mean wage
Bangor ME
40
84860
Lewiston-Auburn ME
40
64260
Portland-South Portland-Biddeford ME
390
88870
Portsmouth NH-ME
230
90880
Rochester-Dover NH-ME
90
86780
Northeast Maine nonmetropolitan area
50
61390
Southwest Maine nonmetropolitan area
180
83900

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Maine

Maine is home to 8 community colleges and 20 private colleges. A majority of these educational institutions offer programs in marketing and related fields.

 
Among the great public and private colleges in Maine are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Maine: