Marketing Careers in Louisiana

Louisiana

If you are interested in a career in marketing within Louisiana choose
from the resources below.

What is the Industry like in Louisiana?
What are the Major Firms?
What are Salaries like in Louisiana?
What School Programs are Available?

Louisiana Marketing Job Industry

The marketing industry in Louisiana is smaller than most other states’, however this industry is projected to grow significantly in coming years.  The number of marketing managers employed by Louisiana companies was 300 in 2010, but is expected to grow to 360, a 20% increase, by 2020.  This far outpaces the national projected rate of growth for this profession of 12%. 

Growth in public relations managerial jobs will follow a similar path, though slightly weaker.  The 120 PR managers employed in 2010 should add 20 more positions by 2020, an 8.3% increase.

Louisiana Job Statistics

  • Employed Marketing Managers: 300
  • Employed Market Research Analysts and Specialists: 510
  • Louisiana Average Marketing Manager Salary: $88,361
  • Louisiana Average Market Research Analyst Salary: $45,912
  • The number of marketing manager jobs is expected to grow 20.0% by 2020
  • The number of market research analyst jobs is expected to grow 47.1% by 2020

Marketing careers in non-executive positions are expected to grow at an even faster pace. Market research analysts and marketing specialists employed by Louisiana businesses numbered 510 in 2010, and are projected to reach 750 by 2020.  The 240 added jobs mark a 47.1% increase in the workforce.  Public relations specialists totaled 510 in 2010, and that number is expected to grow to 640 by 2020.  The 130 added jobs is a 25.5% increase in the number of positions for this career.

Following Hurricane Katrina, Louisiana revitalized its economy as federal and private funds contributed to strong growth and business attraction that continues to power marketing endeavors in the state.  In 2011, Louisiana produced goods and services worth $213.6 billion. The Louisiana economy is expected to grow 3.3% in 2012, 3.8% in 2013 and 4.4% in 2014, according to Chase Financial Analysts.  According to Business Facilities magazine, Louisiana was ranked first in economic growth potential and second in job growth.

The rising strength of Louisiana’s economy is dependent on the energy industry, which relies heavily on marketing.  According to the Christian Science Monitor, Louisiana is the fourth largest state for production of petroleum. One third of the oil production in the United States occurs offshore and 80% of offshore drilling is found in waters off of Louisiana’s coast.  The oil industry employs almost 17% of Louisiana residents.

New Orleans has been the center of national attention for many years following Hurricane Katrina and the BP gulf oil spill. A rapidly expanding economy, which produced a gross metropolitan product $70.7 billion in 2010, has made New Orleans a flourishing center for high tech industry.  In 2011, Forbes magazine named New Orleans the no. 1 “brain magnet” in the country, no.1 in information technology job growth and no. 2 in overall job growth for a large city.

Marketing Firms in Louisiana

Louisiana is home to some of the nation’s leading marketing firms.

  • Keating Magee Marketing Communications of New Orleans earned $10.4 million in 2010, a 45% increase from 2007
  • Search Influence of New Orleans earned $2.1 million in 2010, a 825% increase from 2007
  • The Marketing Center of New Orleans earned $2.4 million in 2010, a 40% increase from 2007

Professional Associations

Marketing Salaries in Louisiana

Marketing professionals benefit from salaries that are significantly higher than that of most other Louisiana workers.  Marketing managers averaged $88,361 in annual income for 2010, which was $49,900 more than the median Louisiana annual income.  Market research analysts and marketing specialists earned, on average, $45,912 in 2010, or almost $7,400 more than the median Louisiana annual income.

Advertising and Promotions Manager Salary

As of 2011, there were 190 advertising and promotions managers employed in Louisiana. They had an average statewide salary of $75,560, which was about $36.33 an hour. Managers in the top ten percent earned nearly 46% more with an overall average of $139,330.

Area name
Employment
Annual mean wage
Baton Rouge LA
40
86530
New Orleans-Metairie-Kenner LA
60
68550

Market Research Analyst Salary

As of 2011, there were 1,170 market research analysts and marketing specialists employed in Louisiana, most of which worked in the New Orleans, Metairie, and Kenner areas. They had an average statewide salary of $47,970, which was about $23.06 per hour. Those in the top ten percent earned $30,990 more at an average of $78,960.

Area name
Employment
Annual mean wage
Alexandria LA
60
48990
Baton Rouge LA
230
53110
Lafayette LA
60
57520
Lake Charles LA
70
45260
New Orleans-Metairie-Kenner LA
480
45910
Shreveport-Bossier City LA
110
41790

Marketing Managers Salary

As of 2011, there were 880 marketing managers employed in Louisiana, most of which worked in Metairie, New Orleans, and Kenner. They had an average statewide salary of $86,010, which was about $41.35 per hour. Those in the top ten percent earned $61,510 more at an average of $147,520.

Area name
Employment
Annual mean wage
Baton Rouge LA
240
87150
Lafayette LA
90
74690
Monroe LA
30
84590
New Orleans-Metairie-Kenner LA
280
88570
Shreveport-Bossier City LA
50
105110
Winnsboro nonmetropolitan area
Estimate Not Released
83370
New Iberia nonmetropolitan area
40
73230

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Louisiana

Louisiana houses 148 post secondary educational institutions.  Fifty-six schools offer only Associate’s degrees, while six colleges only offer Bachelor’s degrees.  Eleven universities possess degree programs up to the Master’s degree level, and fifteen offer doctoral level programs.

Marketing jobs in managerial positions usually require a Bachelor’s degree or higher and one to five years of related work experience. Non-executive marketing careers commonly require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Louisiana are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Louisiana: