Marketing Careers in Kentucky

Kentucky

If you are interested in a career in marketing within Kentucky choose
from the resources below.

What is the Industry like in Kentucky?
What are the Major Firms?
What are Salaries like in Kentucky?
What School Programs are Available?

Kentucky Marketing Job Industry

Kentucky marketing professionals can expect vigorous job growth in the near future, especially in non-managerial positions. In 2008, 1,760 marketing managers were employed by Kentucky businesses.  By 2018, that number is expected to balloon to 1,850, a 5.1% increase.  The 780 public relations managers in 2008 are expected to add 90 more positions by 2018, an 11% increase.

Market research analysts numbered 1,370 in 2008 and should total 1,680 by 2018, reflecting a 22.6% in the number of jobs.  Public relations specialists totaled 3,700 in 2008 and should add 810 more jobs, or 21% of its workforce, by 2018.  This spectacular expansion in marketing jobs signals a buoyant economy and the abundance of marketing opportunities.

Kentucky Job Statistics

  • Employed Marketing Managers: 1,760
  • Employed Market Research Analysts and Specialists: 1,370
  • Kentucky Average Marketing Manager Salary: $100,400
  • Kentucky Average Market Research Analyst Salary: $55,170
  • The number of marketing manager jobs is expected to grow 5.1% by 2018
  • The number of market research analyst jobs is expected to grow 22.6% by 2018

Kentucky supports a lucrative marketing industry with a robust economy that is expected to grow substantially in this next decade.  In 2011, Kentucky posted a gross state product of $164.8 billion.  This economic output is projected to expand by 3.4% in 2012, 3.3% in 2013 and 3.6% in 2014.

The largest sector for Kentucky in 2008, was manufacturing, which comprised 18.4% of total state economic output.   Manufactured goods in the state were valued at $28.8 billion.  The vast majority of manufactured goods are slated for foreign export.  In 2010, Kentucky ranked 11th in foreign exports and reported $19.3 billion in exports, according to Kentucky Cabinet for Economic Development.  This amount of international trade presents enormous opportunities for marketing businesses.

Louisville ranked 47th in largest U.S. metropolitan economies, with $58.6 billion in gross metropolitan product in 2010.  Two major industries buttressed this strong economy: finance and health care.  Two of the three Fortune 500 companies headquartered in Louisville, Humana and Kindred Healthcare, are involved in the health care industry.  The $12.07 billion generated by the financial industry businesses within the city helped Louisville come in at no. 46 in metropolitan economies with largest percentage of financial industry economic output.

Marketing Firms in Kentucky

Some of the fastest growing marketing firms in the country call Kentucky home.

  • CurrentMarketing of Louisville earned $6.6 million in 2010, a 16% increase from 2007
  • LeapFrog Interactive of Louisville earned $5.5 million in 2010, a 65% increase from 2007
  • Thoroughbred Research Group of Louisville earned $12.1 million in 2010, a 56% increase from 2007

Professional Associations

Marketing Salaries in Kentucky

Kentucky offers marketing professionals very competitive wages.  Marketing managers earned, on average $100,400 for the year 2010, almost $67,000 more than the median Kentucky annual income.  Market research analysts and marketing specialists earned, on average, $55,170 for the year 2010, or $21,800 more than the median Kentucky annual income.

Advertising and Promotions Manager Salary

As of 2011, a total of 220 advertising and promotions managers were employed in Kentucky. Among them, there was an average salary of $68,700, while those in the 90th percentile earned much more at $114,800. Some of highest paid throughout the state were located in the Louisville and Jefferson County areas where their average was about 14% higher than the statewide average at $80,250.

Area name
Employment
Annual mean wage
Lexington-Fayette KY
50
73150

Market Research Analyst Salary

As of 2011, a total of 1,790 market research analysts and marketing specialists were employed in Kentucky. Among them, there was an average salary of $55,170, which was an average hourly wage of $26.52. Those in the 90th percentile earned almost 41% more at $93,350 on average.

Area name
Employment
Annual mean wage
Bowling Green KY
60
43180
Clarksville TN-KY
50
41370
Elizabethtown KY
Estimate Not Released
35840
Huntington-Ashland WV-KY-OH
40
49560
Lexington-Fayette KY
320
53690
West Kentucky nonmetropolitan area
60
58520
South Central Kentucky nonmetropolitan area
50
56050
West Central Kentucky nonmetropolitan area
50
58040

Marketing Managers Salary

As of 2011, a total of 1,520 marketing managers were employed in Kentucky. Among them, there was an average salary of $100,400, which was an average hourly wage of $48.27. Those in the 90th percentile earned almost 43% more at $177,170 on average.

Area name
Employment
Annual mean wage
Bowling Green KY
70
62360
Clarksville TN-KY
40
78420
Huntington-Ashland WV-KY-OH
60
83710
Lexington-Fayette KY
200
86910
West Kentucky nonmetropolitan area
140
Estimate Not Released
South Central Kentucky nonmetropolitan area
60
84500
West Central Kentucky nonmetropolitan area
80
108180

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Kentucky

There are 108 post secondary educational institutions in the state of Kentucky.  Thirty-two colleges only award Associate’s degrees, and sixteen only award Baccalaureate degrees. Fifteen colleges offer up to a Master’s degree, while fourteen are able to award Doctoral degrees.

Marketing jobs in management positions require a Bachelor’s degree or higher and related work experience. Non-managerial marketing jobs commonly require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Kentucky are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Kentucky: