Marketing Careers in Illinois

Illinois

If you are interested in a career in marketing within Illinois choose
from the resources below.

What is the Industry like in Illinois?
What are the Major Firms?
What are Salaries like in Illinois?
What School Programs are Available?

Illinois Marketing Job Industry

Illinois’s marketing sector is one of the nation’s largest, primarily because of the huge footprint of the Chicago metropolitan area.  Marketing professionals will find a huge marketing industry in the state, which is expected to experience strong growth in the next decade.

Executive careers in marketing are expected to flourish and multiply.  The 8,637 marketing managers employed in 2008 are projected to add 676 positions by 2018.  Sixty eight positions are expected to be created annually along with 186 becoming available through workforce attrition.  Public relations manager positions totaled 2,298 in 2008.  This number is expected to increase to 2,594 by 2018, a 12.88% increase in the workforce for this career. For this profession, 30 jobs are expected to be created annually with 54 positions opening due to vacancy.

Illinois Job Statistics

  • Employed Marketing Managers: 8,637
  • Employed Market Research Analysts and Specialists: 15,670
  • IL Average Marketing Manager Salary: $110,700
  • IL Average Market Research Analyst Salary: $60,510
  • The number of marketing manager jobs is expected to grow 7.83% by 2018
  • The number of market research analyst jobs is expected to grow 24.31% by 2018

Growth in non-managerial careers is expected to far outperform those of managerial careers.  Public relations specialists, which number 8,336 in 2008, are expected to total 9,830 by 2018.  This 19.76% increase will produce 165 new positions annually and 198 openings due to workforce attrition.  The 15,670 market research analysts and marketing specialists in 2008 should add 3,820 more to their numbers by 2018, a 24.31% increase.

The enormous Illinois economy, which was ranked 5th in the nation and produced $630 billion in gross state product in 2010, has attracted many of the country’s largest companies, including 32 Fortune 500 companies. The resulting wealth of Illinois’ residents, who earned  $41,411 on average in 2010 or about $14,000 more than the national average, has fueled a bountiful marketing environment.

Illinois’s energetic economy should grow at a frantic pace in coming years, presenting marketing professionals many opportunities for lucrative and rewarding endeavors.  Chase Financial Analysts predicts that Illinois will continue to experience strong growth with an increase of gross state product of 2.4% in 2012, 2.5% in 2013, and 2.9% in 2014.

Chicago ranks third in U.S. metropolitan economies, with a gross metropolitan product of $532.3 billion in 2010.  Chicago is a global center for finance and commerce with five major financial exchanges, including the Chicago Stock Exchange. The financial industry is the largest sector of the city’s economy and supports almost a million jobs.  Chicago ranked 36th among major world cities in per capita income, with $55,400.

Marketing Firms in Illinois

Such a high concentration of lucrative and quickly expanding marketing businesses in Illinois reflects the economic power of the state and the abundance of marketing opportunities.

  • Acquity Group of Chicago earned $72.6 million in 2010, a 34% increase from 2007
  • BirdDog Media of Schaumburg earned $9.5 million in 2010, a 133% increase from 2007
  • Cellit of Chicago earned $4 million in 2010, a 610% increase from 2007
  • Centiv Services of Chicago earned $34.3 million in 2010, a 156% increase from 2007
  • ConsumerBase of Evanston earned $3.3 million in 2010, a 95% increase from 2007
  • Dean Media Group of Chicago earned $11.5 million in 2010, a 200% increase from 2007
  • Envisionit Media of Chicago earned $2.7 million in 2010, a 123% increase from 2007
  • ESW Partners of Chicago earned $38 million in 2010, a 41% increase from 2007
  • First Impression Interactive of Chicago earned $10 million in 2010, a 1,856% increase from 2007
  • Manifest Digital of Chicago earned $13.5 million in 2010, a 171% increase from 2007
  • Marcel Media of Chicago earned $4.4 million in 2010, a 136% increase from 2007
  • Marketing Werks of Chicago earned $99.1 million in 2010, a 159% increase from 2007
  • Quality Logo Products of Aurora earned $11.4 million in 2010, a 270% increase from 2007
  • Rise Interactive of Chicago earned $5 million in 2010, a 670% increase from 2007
  • The Ignition Network of Chicago earned $6.9 million in 2010, a 192% increase from 2007
  • Tris3ct of Chicago earned $10.2 million in 2010, a 296% increase from 2007
  • Web2Carz.com of Highland Park earned $3.6 million in 2010, a 641% increase from 2007

Professional Associations

Marketing Salaries in Illinois

Marketing professionals made considerably more than most Illinois residents in annual income.  The average annual salary for marketing managers in 2011 was $110,700, which was $67,500 more than the median annual income for Illinois residents.  Market research analysts and marketing specialists earned $60,510, on average for the year 2011, which was $17,350 more than the median Illinois annual income.  Salaries for marketing professionals in Chicago were considerably more than those for marketing professionals elsewhere in the state.

Advertising and Promotions Manager Salary

During 2011, there were 2,930 advertising and promotions managers employed throughout Illinois. The majority of these managers were found working in the Chicago, Joliet, and Naperville areas. The average salary among these managers was $86,650, while the top ten percent earned nearly 51% more at an average of $173,200.

Area name
Employment
Annual mean wage
Chicago-Joliet-Naperville IL Metropolitan Division
2500
86900
Chicago-Joliet-Naperville IL-IN-WI
2710
87060
Davenport-Moline-Rock Island IA-IL
40
68540
Lake County-Kenosha County IL-WI Metropolitan Division
180
83740
Peoria IL
Estimate Not Released
72380
Rockford IL
40
93470
St. Louis MO-IL
220
81560

Market Research Analyst Salary

During 2011, there were 12,750 market research analysts and marketing specialists employed throughout Illinois with most being employed in Chicago, Joliet, and Naperville. The average salary among them was $60,510, which was an average of $29.09 an hour. Analyst and specialists in the top ten percent earned almost 40% more at $100,360 on average.

Area name
Employment
Annual mean wage
Bloomington-Normal IL
360
59090
Champaign-Urbana IL
190
47250
Chicago-Joliet-Naperville IL Metropolitan Division
9460
60990
Chicago-Joliet-Naperville IL-IN-WI
10830
61710
Davenport-Moline-Rock Island IA-IL
330
46780
Decatur IL
110
57340
Lake County-Kenosha County IL-WI Metropolitan Division
1050
72400
Peoria IL
220
42170
Rockford IL
160
49620
St. Louis MO-IL
2610
68870
Springfield IL
120
53920
Northwest Illinois nonmetropolitan area
180
50260
West Central Illinois nonmetropolitan area
110
43040
East Central Illinois nonmetropolitan area
50
43660
South Illinois nonmetropolitan area
70
48780

Marketing Managers Salary

During 2011, there were 9,170 marketing managers employed within Illinois, the majority of which were employed in the Joliet, Naperville, and Chicago areas. The average salary among them was $110,700, which was an average of $53.22 an hour. Managers in the top ten percent earned nearly 41% more at $186,780 on average.

Area name
Employment
Annual mean wage
Bloomington-Normal IL
Estimate Not Released
106710
Champaign-Urbana IL
60
94840
Chicago-Joliet-Naperville IL Metropolitan Division
6950
114050
Chicago-Joliet-Naperville IL-IN-WI
7980
114140
Davenport-Moline-Rock Island IA-IL
150
93390
Decatur IL
40
70350
Lake County-Kenosha County IL-WI Metropolitan Division
910
114720
Peoria IL
150
73980
Rockford IL
150
91570
St. Louis MO-IL
1770
115150
Springfield IL
90
65280
Northwest Illinois nonmetropolitan area
110
78230
West Central Illinois nonmetropolitan area
100
93150
East Central Illinois nonmetropolitan area
50
61920
South Illinois nonmetropolitan area
40
105320

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Illinois

There are 264 post secondary educational institutions in Illinois, with 68 only offering Associate’s degrees. Thirty four colleges only offer Bachelor’s degree programs and thirty one that offer up to a Master’s degree. Fifty three universities award doctoral degrees.

Executive positions in the marketing profession require a Bachelor’s degree or higher and related work experience. Non-executive positions commonly require at least a Bachelor’s degree in a marketing related field.

 
Among the great public and private colleges in Illinois are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Illinois: