Marketing Careers in Idaho

Grand Canyon University
B.S. in Applied Marketing and Advertising and M.B.A. Marketing
A.S. in Marketing, B.S. in Business Administration - Marketing, and M.S. in Marketing
Rasmussen College
Bachelors in Digital Marketing
Liberty University
Master of Business Administration — Marketing
Benedictine University
Online BA Management - Marketing Concentration
Seton Hall University
Online MBA - Marketing Concentration
Winthrop University
Online MBA - Marketing


If you are interested in a career in marketing within Idaho choose
from the resources below.

What is the Industry like in Idaho?
What are the Major Firms?
What are Salaries like in Idaho?
What School Programs are Available?

Idaho Marketing Job Industry

Idaho, like most states, has struggled through the current global recession, but it has many important advantages that will continue to attract businesses, jobs and marketing opportunities.  With a business environment that CNBC ranked 13th in the nation in 2012, Idaho boasts very low cost of doing business, qualified and trainable workforce and a very low cost of living.

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Marketing professionals may not find a large marketing industry in Idaho, but the opportunities are multiplying rapidly.  Marketing managers numbered 808 in 2008 and are expected to reach 915 by 2018, a 13.2% increase in the profession.  Public relations managers totaled 280 in 2008, and are expected to reach 328 by 2018, a 17.1% increase in the number of positions.

Idaho Job Statistics

  • Employed Marketing Managers: 808
  • Employed Market Research Analysts and Specialists: 529
  • Idaho Average Marketing Manager Salary: $92,590
  • Idaho Average Market Research Analyst Salary: $56,630
  • The number of marketing manager jobs is expected to grow 13.2% by 2018
  • The number of market research analyst jobs is expected to grow 35.2% by 2018

The non-managerial careers in marketing are expected to add positions at a ferocious pace in coming years.  Market research analyst and marketing specialist jobs are expected to grow 35.1% from 529 in 2008, to 715 by 2018.  Public relations specialist positions are projected to grow by 24.7% from 701 in 2008, to 878 by 2018.

More importantly, the number of entrepreneurial opportunities for marketing professionals should ramp up as Idaho’s economy expands.  Chase Financial Analysts predict Idaho’s economy will grow 2.9% in 2012, 3.4% in 2013 and 3.7% in 2014.  The accelerating economic growth is complemented by a marketing rich environment.  Idaho supports more entrepreneurial activity than all but four states, and many of these business startups are in the high tech industry.

Ranked 11th in high tech jobs, 12th in industry investment in R & D, and first in per capita patent issuances, by the Information Technology and Innovation Foundation, Idaho boasts one of the best economies for producing jobs and businesses that are technology based and marketing reliant.  The strong presence of high tech industry will afford many opportunities for marketing professionals through the coming years.

Boise possesses the strongest metropolitan economy in the state with a gross metropolitan product of $24.1 billion in 2011.  The presence of many high tech companies, including the headquarters of Fortune 500 company Micron, has contributed to Boise’s growing reputation as a center of information technology commerce.  Companies like Microsoft, Hewlett Packard, Clickbank, Sybase,, Intracon NA, and all have major facilities in the Boise area.

Marketing Firms in Idaho

According to Hoovers, the five largest marketing firms in Idaho are

  • D & S Specialties Inc., Emmett
  • Drake Cooper Inc., Boise
  • Isaacs & Associates LLC, Boise
  • Oliver Russell & Associates LLC, Boise
  • Smg, Inc., Boise


Professional Associations


Marketing Salaries in Idaho

Marketing professionals in Idaho earn significantly more than most state residents.  Marketing managers earned, on average $92,590 in 2010, more than $60,000 more than the median Idaho annual income.  Market research analysts and marketing specialists averaged an annual income of $56,630 in 2010, more than $24,300 above the medial Idaho annual income.

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Advertising and Promotions Manager Salary

As of 2011, a total of 140 advertising and promotions managers were employed throughout Idaho with the majority working in the Boise and Nampa areas. They had an average statewide salary of $72,170. Those earning in the 90th percentile were noted to average $67,630 more per year at $139,800.

Area name
Annual mean wage
Boise City-Nampa ID

Market Research Analyst Salary

During 2011, there were 1,010 market research analysts and marketing specialists working in Idaho, most of which were employed in Boise and Nampa. They had an average statewide salary of $56,630. Those earning in the 90th percentile averaged $37,020 more per year at $93,650.

Area name
Annual mean wage
Boise City-Nampa ID
Coeur dAlene ID
Idaho Falls ID
North Idaho nonmetropolitan area
Southcentral Idaho nonmetropolitan area
Estimate Not Released
East Idaho nonmetropolitan area
Estimate Not Released

Marketing Managers Salary

During 2011, there were 680 marketing managers working in Idaho, most of which were employed in the Nampa and Boise City areas. They had an average statewide salary of $92,200. Those earning in the 90th percentile averaged $62,210 more per year at $154,410.

Area name
Annual mean wage
Boise City-Nampa ID
Coeur dAlene ID
Idaho Falls ID
North Idaho nonmetropolitan area
Southcentral Idaho nonmetropolitan area

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Idaho

With 35 post secondary schools, Idaho has five colleges that only offer Associate’s degrees and five colleges with only Baccalaureate programs.  There are four colleges that offer up to a Master’s degree and three that possess doctoral programs.

Management positions in the marketing profession require a Bachelor’s degree or higher and related work experience.

Non-management positions commonly require at least a Bachelor’s degree in a marketing related field.
Among the great public and private colleges in Idaho are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Idaho: