If you are interested in a career in marketing within Hawaii choose
from the resources below.
 | What is the Industry like in Hawaii? |
| What are the Major Firms? |
| What are Salaries like in Hawaii? |
| What School Programs are Available? |
Hawaii Marketing Job Industry
Marketing in Hawaii centers around one critical industry–tourism. This industry produces almost 24% of the state’s economic activity and producing $12.58 billion in 2011. The immense importance of U.S. and Asian tourists to the Hawaiian economy has generated an oversized marketing industry in the state.
The current number of marketing professionals in Hawaii remains small, but is projected to increase steadily in coming years. In 2008, 650 marketing managers were employed by Hawaiian businesses; by 2018 this number is expected to reach 680. Public relations managers numbered 260 in 2008 and are expected to total 280 by 2018.
Hawaii Job Statistics
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There were 370 market research analysts working in Hawaii in 2008 and it is expected that 430 will be employed by 2018. Public relations specialists were the largest occupation in the Hawaiian marketing sector with 1,490 working in 2008. This profession is expected to grow by 15% to 1,730 in 2018.
Hawaii has two enormous advantages for marketing professionals. Hawaii consistently ranks among the best states for quality of life. CNBC ranked Hawaii first among states in this category in 2011, and second in 2012. The local economy remains vibrant despite a sluggish recovery in the mainland. The unemployment rate was 6.3% in May 2011, according to the U.S. Bureau of Labor Statistics. Chase Financial Analysts predict that Hawaii’s economy will grow by 2.2% in 2012, 3.3% in 2013 and 3.6% in 2014. The continued expansion of the Hawaiian economy should fuel many marketing endeavors in years to come.
Although the growth in the Hawaiian marketing industry may appear small, a number of external factors may contribute to a rapid expansion. According to the Hawaii Tourism Authority, more marketing in underperforming international markets like Europe and the Eastern United States should be emphasized. Secondly, the rise of competitive tourist destinations like Australia will generate more international marketing campaigns as Hawaii seeks to gain the business of Asian, and especially Japanese, tourists. Finally, the emergence of China as the largest Asian economy and the continued recessive Japanese economy has shifted marketing emphasis to the immense and thriving Chinese market.
Honolulu welcomes millions of visitors each year and generates almost $10 billion in tourism revenues. Honolulu possessed, in 2011, a 5.1% unemployment rate and has contrasted the general U.S. economy with a 1.9% job growth in the year prior to September 2011.
Marketing Firms in Hawaii
According to Hoovers, the largest marketing firms in Hawaii are
- Servco Pacific Inc., Honolulu
- Amvest Corporation, Honolulu
- Hendrix Miyasaki Shin Advertising Inc., Honolulu
- Joyce Timpson & Associates Inc., Honolulu
- Pac Rim Marketing Group Inc., Honolulu
Professional Associations
- American Marketing Association, Hawaii
- Society for Marketing Professional Services, Hawaii
- Sales and Marketing Executives International, Hawaii
- Business Marketing Association, Hawaii
- Public Relations Society of America, Hawaii
Marketing Salaries in Hawaii
The marketing professional in Hawaii earns considerably more than other state residents. The average annual salary of a Hawaiian marketing manager was $92,590 in 2010, almost $51,570 more than the median Hawaiian annual income. Public relations specialists in Hawaii earned in 2010, on average, $56,340, almost$15,300 more than the median Hawaiian annual income.
Advertising and Promotions Manager Salary
During 2011, there were 200 advertising and promotions managers working in Hawaii, most of which were employed in Honolulu. The average salary among them was $72,840, which was an average hourly wage of $35.02. Managers in the top ten percent earned significantly more at $103,150 on average.
Market Research Analyst Salary
In 2011, a total of 660 market research analysts and marketing specialists were working in Hawaii. The average salary among them was $52,580, which was an average of $25.28 per hour. Those in the 90th percentile earned $29,030 more than the statewide average at $81,610.
Marketing Managers Salary
In 2011, a total of 530 marketing managers were working in Hawaii. The average salary among them was $92,590, which was an average of $44.51 per hour. Those in the top ten percent averaged $62,860 more than the statewide average at $155,450.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in Hawaii
Hawaii has 8 four year colleges and 6 community colleges. Five schools offer Master’s degree programs and one possesses a doctoral program.
Management positions in the marketing sector usually require a Bachelor’s degree or higher and related work experience.
Non-management positions typically require at least a Bachelor’s degree in a marketing related field.
Among the great public and private colleges in Hawaii are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Hawaii: