Marketing Careers in Florida

Florida

If you are interested in a career in marketing within Florida choose
from the resources below.

What is the Industry like in Florida?
What are the Major Firms?
What are Salaries like in Florida?
What School Programs are Available?

Florida Marketing Job Industry

Florida’s marketing sector has recovered from the recession of 2008 and has since expanded beyond pre-2008 highs. The number of marketing research analysts and specialists has risen 31% between May 2011 and May 2012. Advertising sales positions, which didn’t experience a tremendous hit during the recession, increased 2.25% during the same 12-month period, according to the Florida Agency for Workforce Innovation.

As one of the most business friendly and economically active states in the country, Florida’s many businesses help create an enormous ad sales and marketing industry within the state. In 2010, Florida’s gross state product was $754 billion, making it the 4th most economically productive state in the nation. According to Chase Financial analysts, Florida’s GDP is expected to grow 2.3% in 2012, 3.5% in 2013 and 3.8% in 2014. Florida ranks 5th in the nation for least tax burden, with a 6% sales tax, a 5.5% corporate tax rate, zero income tax and a host of tax incentives available to businesses representing a variety of industries.

Florida Job Statistics

  • Employed Marketing Managers: 5,640
  • Employed Market Research Analysts and Specialists: 10,760
  • Florida Average Marketing Manager Salary: $108,930
  • Florida Average Market Research Analyst Salary: $57,520
  • Market research analysts and specialists jobs are expected to rise 18% by 2018
  • Marketing Managers jobs are expected grow by 13% by 2018

Florida’s economy is extremely robust and growing rapidly. As the world’s number one travel destination, Florida re-invests much of its tourism revenue back into domestic and international marketing campaigns. In 2011, tourism generated a record setting $67.2 billion for local businesses that catered to the 82.5 million people that visited Florida that year. This is a 7% increase over the $62.7 billion in tourism revenue generated in 2010.

Marketing firms representing area businesses also vie for the attention of Florida’s residents. The state’s economy benefits primarily from two factors: its huge population, and the unusually high disposable income of its residents. Florida has the fourth largest population in the union, and is home to 18.8 million people. Florida residents enjoy an average of $36,413 per capita in total disposable yearly income, and the state ranks third in the nation in terms of annual growth of per capita disposable income, averaging 8.8% annually since 1960. This translates into a tremendous amount of economic activity. Florida’s retail sales per capita were $14,353 in 2011, a full 10% above the national average of $12,990.

Marketing Firms in Florida

Florida is home to some of largest marketing firms in the country and the world.  The leading marketing companies have experienced growth at an accelerating pace.

  • 352 Media Group earned $3.7 million in 2010, a 7% increase over 3 years.
  • Alinean earned $6.8 million in 2010, a 55% increase over 3 years.
  • Bridgevine earned $31.8 million in 2010, a 65% increase over 3 years.
  • City Advertising earned $2.2 million in 2010, a 1,595% increase over 3 years.
  • CityTwist earned $4.55 million in 2010, a 299% increase from 2007.
  • Forums Event Design & Production earned $3.8 million in 2010, a 76% increase since 2007.
  • Hooah earned $6 million in 2010, a 988% increase from three years prior.
  • Intergi Entertainment earned $6.3 million in 2010, a 2,383% increase over 3 years.

 

Professional Associations

Enormous business activity in Florida has attracted multiple chapters of the national marketing professional associations and spawned a few local organizations.

 

Advertising and Promotions Manager Salary

In 2011, a total of 1,040 advertising and promotions managers were employed in Florida, the majority of which were employed in Miami, Fort Lauderdale, and Pompano Beach. Among them, there was an average salary of $91,150, while those in the 90th percentile averaged $145,630. The highest paid were employed in the Gainesville area where their average was 26% higher than the statewide average at $123,500.

Area name
Employment
Annual mean wage
Cape Coral-Fort Myers FL
30
74830
Fort Lauderdale-Pompano Beach-Deerfield Beach FL Metropolitan Division
50
77120
Gainesville FL
30
123500
Jacksonville FL
110
80690
Miami-Fort Lauderdale-Pompano Beach FL
450
86630
Miami-Miami Beach-Kendall FL Metropolitan Division
300
90520
Orlando-Kissimmee-Sanford FL
130
103130
Tampa-St. Petersburg-Clearwater FL
130
96950
West Palm Beach-Boca Raton-Boynton Beach FL Metropolitan Division
100
79860

Market Research Analyst Salary

In 2011, a total of 10,760 market research analysts and marketing specialists were employed in Florida, most of which worked in the Miami, Fort Lauderdale, and Pompano Beach areas. Among them, they had an average salary of $57,520, while those in the 90th percentile averaged $93,360. Some of the higher paying areas were Pensacola, Ferry Pass, and Brent where the average was almost 18% higher at $70,010.

Area name
Employment
Annual mean wage
Cape Coral-Fort Myers FL
160
66640
Crestview-Fort Walton Beach-Destin FL
70
56460
Deltona-Daytona Beach-Ormond Beach FL
180
49430
Fort Lauderdale-Pompano Beach-Deerfield Beach FL Metropolitan Division
1240
58400
Gainesville FL
270
57690
Jacksonville FL
1070
57880
Lakeland-Winter Haven FL
180
51870
Miami-Fort Lauderdale-Pompano Beach FL
3700
60170
Miami-Miami Beach-Kendall FL Metropolitan Division
1680
63320
Naples-Marco Island FL
80
49660
North Port-Bradenton-Sarasota FL
230
58300
Ocala FL
60
47160
Orlando-Kissimmee-Sanford FL
1680
53630
Palm Bay-Melbourne-Titusville FL
210
60680
Panama City-Lynn Haven-Panama City Beach FL
80
54880
Pensacola-Ferry Pass-Brent FL
140
70010
Port St. Lucie FL
80
61340
Sebastian-Vero Beach FL
40
54730
Tallahassee FL
200
46530
Tampa-St. Petersburg-Clearwater FL
1930
56510
West Palm Beach-Boca Raton-Boynton Beach FL Metropolitan Division
780
56200
Northeast Florida nonmetropolitan area
50
63880
South Florida nonmetropolitan area
40
68210

Marketing Managers Salary

In 2011, a total of 5,640 marketing managers were employed in Florida. Among them, they had an average salary of $108,930, while those in the 90th percentile earned $186,710 on average. The highest paying areas were Miami, Miami Beach, and Kendall where the average salary was about 15% higher at $128,510.

Area name
Employment
Annual mean wage
Cape Coral-Fort Myers FL
80
91340
Deltona-Daytona Beach-Ormond Beach FL
70
98680
Fort Lauderdale-Pompano Beach-Deerfield Beach FL Metropolitan Division
580
111460
Gainesville FL
90
88430
Jacksonville FL
450
116880
Lakeland-Winter Haven FL
110
97970
Miami-Fort Lauderdale-Pompano Beach FL
1880
116090
Miami-Miami Beach-Kendall FL Metropolitan Division
710
128510
Naples-Marco Island FL
60
103970
North Port-Bradenton-Sarasota FL
130
92890
Ocala FL
40
106500
Orlando-Kissimmee-Sanford FL
1070
107980
Palm Bay-Melbourne-Titusville FL
50
115030
Pensacola-Ferry Pass-Brent FL
100
65340
Tallahassee FL
90
92900
Tampa-St. Petersburg-Clearwater FL
1190
107550
West Palm Beach-Boca Raton-Boynton Beach FL Metropolitan Division
580
105510

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Florida

Florida is home to dozens of major universities, most of which offer programs in marketing that will confer everything from an undergraduate degree, to an MBA with a concentration in marketing, to a doctorate.

Among the great public and private colleges in Florida are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Florida: