Marketing Careers in Colorado

Colorado

If you are interested in a career in marketing within Colorado choose
from the resources below.

What is the Industry like in Colorado?
What are the Major Firms?
What are Salaries like in Colorado?
What School Programs are Available?

Colorado Marketing Job Industry

Marketing professionals in Colorado enjoy being in one of the most wealthy states in the country. Colorado was ranked 11th in per capita income with $51,940 in 2010.  The enormous individual wealth fueled a state economic output of $257.6 billion in 2010.  Colorado economic growth is expected to outperform almost all other states with 3.4% in 2012, 4.1% in 2013 and 4.5% in 2014, according to Chase Financial Analysts.

The amazing pace of business growth in Colorado will produce considerably more marketing opportunities than almost anywhere else in the country.

Colorado Job Statistics

  • Employed Marketing Managers: 2,176
  • Employed Market Research Analysts and Specialists: 10,743
  • Colorado Average Marketing Manager Salary: $126,620
  • Colorado Average Market Research Analyst Salary: $61,360
  • The number of marketing manager jobs is expected to grow 11.4% by 2020
  • The number of public relations specialist jobs is expected to grow 19.5% by 2020

The already outsized marketing industry in Colorado is expected to add jobs rapidly in coming years.  Marketing managers, which numbered 2,176 in 2010, are expected to add 249 more positions to their numbers by 2020.  This 11.4% increase in the number of marketing managers is expected to produce 15 newly created positions annually and 47 open positions resulting from position vacancy.  Public relations managers totaled 839 in 2010. By 2020, they are expected to number 953, a 13.6% increase.  Eleven public relations manager positions are projected to be created annually, while 20 should become available due to workforce attrition.

Non-executive positions in marketing will multiply at an even faster pace.  The number of positions for public relations specialists is expected to increase by 19.5% by 2020.  The enormous number of public relations specialists, which totaled 10,743 in 2010, is projected to reach 12,839 by 2020.

The state government continues to safeguard Colorado’s business friendly environment, which CNBC ranked 3rd best for business in 2010.   The flat tax structure on income and limited exposure to taxation makes Colorado very attractive to businesses like the nine Fortune 500 companies that call Colorado home.  Colorado’s pro-business regulatory environment should power increased marketing activity for many years to come.

Denver is the 18th largest metropolitan economy in the United States with  $157.6 billion in 2010. Denver enjoys being a geographically strategic waypoint for transportation and commerce. Due to its elevation and nationally centralized location, Denver has became a major telecommunications hub, which has major facilities for companies like  Qwest Communications, Dish Network Corporation, Starz-Encore, DIRECTV, and Comcast.

Marketing Firms in Colorado

The presence of so many of the nation’s fastest developing marketing firms confirms the abundance of employment and business opportunities in Colorado.

  • 90octane of Denver earned $3.1 million in 2010, a 72% increase from 2007
  • Adperio of Denver earned $29 million in 2010, a 48% increase from 2007
  • Anthem Branding of Boulder earned $4.9 million in 2010, a 152% increase from 2007
  • Blue Moon Works of Denver earned $3.4 million in 2010, a 122% increase from 2007
  • ClickBank of Broomfield earned $369.7 million in 2010, a 26% increase from 2007
  • Egg Strategy of Boulder earned $13.6 million in 2010, a 93% increase from 2007
  • Faction Media of Denver earned $7 million in 2010, a 119% increase from 2007
  • Intela of Boulder earned $20 million in 2010, a 97% increase from 2007
  • Location3 Media of Denver earned $17.4 million in 2010, a 112% increase from 2007
  • Market Force Information of Louisville earned $53.1 million in 2010, a 114% increase from 2007

 

Professional Associations

 

Marketing Salaries in Colorado

The average salaries of marketing professionals are almost perfectly in line with national averages.  The average salary for Colorado marketing managers in 2010 was $126,620, which was slightly better than the national average for this position $126,190.  The average income for Colorado public relations specialists in 2010 was $61,360, which was $960 more than the national average for this position, $60,400.

Advertising and Promotions Manager Salary

In 2011, a total of 310 advertising and promotions managers worked in Colorado. They had an average statewide salary of $123,900. Top earners in the 90th percentile, however, averaged more than $187,199.

Area name
Employment
Annual mean wage
Denver-Aurora-Broomfield CO
170
103200

Market Research Analyst Salary

In 2011, a total of 5,260 market research analysts and marketing specialists worked in Colorado, the majority of which were employed in Denver, Aurora, and Broomfield. They had an average salary among them of $70,380. Top earners in the 90th percentile averaged about 39% more at $115,940.

Area name
Employment
Annual mean wage
Boulder CO
620
72350
Colorado Springs CO
400
64870
Denver-Aurora-Broomfield CO
3440
72750
Fort Collins-Loveland CO
290
68670
Grand Junction CO
60
47930
Greeley CO
140
63280
East and South Colorado nonmetropolitan area
40
53820
West Colorado nonmetropolitan area
80
55200
Northcentral Colorado nonmetropolitan area
150
55100

Marketing Managers Salary

In 2011, a total of 2,000 marketing managers worked in Colorado. They had an average salary among them of $126,620, while top earners in the 90th percentile earned more than $187,199. Boulder was one of the highest paying areas within the state where the average was $140,400, which was $13,780 more than the state’s overall average.

Area name
Employment
Annual mean wage
Boulder CO
270
140400
Colorado Springs CO
240
112230
Denver-Aurora-Broomfield CO
1220
127980
Fort Collins-Loveland CO
100
117380
Greeley CO
Estimate Not Released
132740

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Colorado

Colorado is home to 115 post secondary educational institutions.  Of these, 34 only offer programs with Associate’s degrees.  Nineteen schools possess Baccalaureate programs.  Fifteen universities possess Master’s level programs and sixteen have doctoral level programs.

Executive positions in the marketing sector require a Bachelor’s degree or higher and related work experience.

Non-executive positions usually require at least a Bachelor’s degree in a marketing related field.
Among the great public and private colleges in Colorado are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Colorado: