Author Archives: Dr. Helga George

About Dr. Helga George

Dr. George has spent several years writing about higher education, healthcare and psychology. She transitioned to a career in writing after fulfilling her lifelong dream of performing research on plant defense chemicals. She earned a BS in Agriculture from Cornell University, an MS in Plant Pathology from the University of Massachusetts in Amherst, and a Ph.D. in Plant Pathology from Cornell University. Helga also conducted postdoctoral research at the University of California Santa Barbara where she obtained a USDA grant to fund her research.

The Untapped Market of Female Baby Boomers

Women drive 70-80% of all consumer purchasing in the US, and women over 50 years old control an overall net worth of $19 trillion. This would seem to make them an obvious target for marketers. However, most advertising targets the …

Where to Find Awesome Marketing Conferences in 2016

In an era where technology dominates most professional interactions, it has become easier than ever to access career development without leaving your home or office. So why spend the money and travel time to attend a marketing conference? Because there …

Using SEO to Market a Business

With Google constantly refining its search algorithms, the best practices for SEO (search engine optimization) are constantly changing. Strategies that got you to the top of Google searches in 2010 will now cause your site ranking to be downgraded. So, …

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