Marketing Careers in Arkansas

Arkansas

If you are interested in a career in marketing within Arkansas choose
from the resources below.

What is the Industry like in Arkansas?
What are the Major Firms?
What are Salaries like in Arkansas?
What School Programs are Available?

Arkansas Marketing Job Industry

Arkansas presents a plethora of employment and business opportunities for marketing professionals.  For marketing professionals seeking a management position, there should be quite a few positions opening up in coming years.  According to the U.S. Bureau of Labor Statistics, 720 marketing managers were engaged in gainful employment in 2008.

It is projected that by 2018, 750 marketing managers will be working for Arkansas businesses.  In 2008, 250 public relations managers were employed, and by 2018, 280 will be working for Arkansas businesses.

Arkansas Job Statistics

  • Employed Marketing Managers: 720
  • Employed Market Research Analysts and Specialists: 850
  • Arkansas Average Marketing Manager Salary: $110,420
  • Arkansas Average Market Research Analyst Salary: $62,020
  • The number of marketing manager jobs is expected to grow 4.2% by 2018
  • The number of market research analyst jobs is expected to grow 10.7% by 2018

For professionals seeking non-managerial positions in marketing, the projections are very encouraging.  Ninety new positions are expected to be added by 2018 to the 850 market research analyst positions in 2008.  Public relations specialists numbered 1,640 in 2008; by 2018, that number is expected to grow by 190 to 1,830.

Although employment opportunities in Arkansas will expand steadily, the opportunities for entrepreneurial activity in the marketing sector should far outpace them.  Chase Financial Analysts forecast the Arkansas economy will grow by 1.9% in 2012.  However the pace of growth in coming years will accelerate considerably.  In 2013, economic growth should be 2.9%.  By 2014, a 3.4% economic growth rate for Arkansas will far outperform the national pace and produce numerous marketing endeavors for ambitious marketing professionals.

Arkansas’ strong economy and fiscal good health provide marketing professionals with an ideal environment for job prospects and business growth.  Arkansas was one of only four states entering 2011 without any fiscal debt. Arkansas had an unemployment rate of 7.2% in June 2012, considerably better than the national unemployment rate of 8.2%. The increased employment is a result of a thriving economy which has attracted some of the biggest companies in the world.  Four Fortune 500 companies are headquartered in Arkansas: Walmart, Tyson Foods, Murphy Oil, and Dillard’s.

The Little Rock metropolitan area generated $32.88 billion in 2009, making it the 65th largest metropolitan economy in the U.S.  This was a 3.9% increase from 2008, which contrasted the national decline in metropolitan economic output of 1.6% during the same period. In April of 2011, Little Rock had an unemployment rate of only 6.5%, more than two percentage points lower than the national average of 8.7% at the time. From 2005 to 2009, the average income for Little Rock rose 4.2% while the average national income declined by 2.2% for the same time period.

Marketing Firms in Arkansas

The presence of some of the nation’s fastest growing marketing firms indicates that marketing opportunities exist in great numbers in Arkansas.

  • Mitchell Communications Group of Fayetteville earned $7.2 million in 2010, a 239% increase from 2007
  • Rockfish Interactive of Rogers earned $14.1 million in 2010, a 406% increase from 2007

 

Professional Associations

 

Marketing Salaries in Arkansas

Marketing managers earned, on average $110,420 in 2010.  This is a $77,270 bonus over the median Arkansas annual income.  Market research analysts and marketing specialist earned, on average, $62,020 in 2010, a $28,870 bonus over the median Arkansas annual income.

Advertising and Promotions Manager Salary

During 2011, a total of 130 advertising and promotions managers were employed in Arkansas. Among them, there was an average statewide salary of $76,540. Those earning in the 90th percentile averaged $52,390 more per year at $128,930.

Area name
Employment
Annual mean wage
Fayetteville-Springdale-Rogers AR-MO
40
87820
Little Rock-North Little Rock-Conway AR
60
75460
Memphis TN-MS-AR
160
64070

Market Research Analyst Salary

During 2011, a total of 1,510 market research analysts and marketing specialists were employed in Arkansas, many of which worked in the Little Rock area. Among them, there was an average statewide salary of $62,020. Those earning in the 90th percentile averaged $36,630 more per year at $98,650.

Area name
Employment
Annual mean wage
Fayetteville-Springdale-Rogers AR-MO
520
66790
Fort Smith AR-OK
100
54840
Jonesboro AR
30
47200
Little Rock-North Little Rock-Conway AR
680
63520
Memphis TN-MS-AR
930
59290
Texarkana-Texarkana TX-AR
40
54680
East Arkansas nonmetropolitan area
40
46820
South Arkansas nonmetropolitan area
50
60560

Marketing Managers Salary

During 2011, a total of 850 marketing managers were employed in Arkansas. Among them, there was an average salary of $110,420, while those earning in the 90th percentile averaged more than $187,199. The highest paying areas throughout the state were Fayetteville, Springdale, and Rogers where the average salary was $133,300, which was about 17% above the statewide average.

Area name
Employment
Annual mean wage
Fayetteville-Springdale-Rogers AR-MO
350
133300
Fort Smith AR-OK
70
87040
Little Rock-North Little Rock-Conway AR
310
96080
Memphis TN-MS-AR
860
110290

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Arkansas

Arizona has 84 colleges, of which 24 only offer Associate’s degrees. Eleven universities possess only Baccalaureate programs, while nine offer up to a Master’s degree. Six universities have a doctoral program.

Managerial professions in the marketing sector require a Bachelor’s degree or higher and related work experience.

Non-managerial professions usually require at least a Bachelor’s degree in a marketing related field.
Among the great public and private colleges in Arkansas are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Arkansas: