Marketing Careers in Alaska

Alaska

If you are interested in a career in marketing within Alaska choose from the resources below.

What is the Industry like in Alaska?
What are the Major Firms?
What are Salaries like in Alaska?
What School Programs are Available?

Alaska Marketing Job Industry

Alaska’s rich and unique economy looks to local marketing professionals to support growth and ensure success. The largest industries in the state, fishing and petroleum extraction, rely heavily on both business-to-business and direct consumer marketing in order to remain competitive and maintain strong public support while working to adhere to environmental regulations.

With more than 80 percent of revenue in the state being attributed to petroleum extraction, mega-corporations like BP Exploration Alaska, ASRC Energy Services and ConocoPhillips Alaska use their tremendous marketing and public relations budgets to influence consumer perception and maintain strong interdependent business relationships.

Alaska Job Statistics

  • Employed Marketing Managers: 200
  • Employed Market Research Analysts and Specialists: 270
  • Alaska Average Marketing Manager Salary: $82,670
  • Alaska Average Market Research Analyst Salary: $60,100

Alaska’s tourism and services sector is also growing, in part due to improvements in transportation. The tourism and hospitality industry in the state has always maintained a cozy relationship with marketing and public relations firms, as few industries are as dependent on crafting an inviting image and appealing to human emotion.

Visitors to the state contribute to the economy by supporting local lodging and commerce. Tourism improved notably in 2011, rebounding from the country’s economic downturn as Americans became more willing to spend on trips, including the numerous cruises that dock in Alaskan towns such as Juneau, Skagway and Ketchikan. Many of these smaller coastal communities rely heavily on tourists to support their local economies, which means that effective marketing is a necessity to draw in visitors and promote spending.

Marketing Firms in Alaska

While Alaska isn’t home to many large corporate headquarters, its strong mining and fishing industries, along with its tourism and service sectors, call on marketing firms to promote growth and to engage in effective business-to-business campaigns.

According to Hoover’s, a research firm affiliated with Dunn & Bradstreet, the top marketing and advertising agencies in Alaska in terms of revenue are as follows:

  • Alaskaflint, LLC
  • Bradley/Reid Communications, Inc.
  • Alaska Newspapers, Inc.
  • The Nerland Agency, Inc.
  • Porcaro Communications, Inc.

According to Hoover’s, the top marketing and advertising agencies in Alaska in terms of number of employees are as follows:

  • Alaskaflint, LLC
  • L M Berry and Company
  • Alaska Newspapers, Inc.
  • Bradley/Reid Communications, Inc.
  • The Nerland Agency, Inc.

 

Professional Associations

Marketing professionals in Alaska may join various associations to collaborate with colleagues and further develop their careers. The Alaska Chapter of the American Marketing Association is based in Eagle River and provides educational resources and networking opportunities to the marketing community in the state.

Specific to the tourism and hospitality industry is the Alaska Travel Industry Association, which is in place to assist in advancing tourism marketing.

There are also a number of associations available to marketing professionals who support the state’s strong fishing industry:

Marketing Salaries in Alaska

In Alaska, marketing managers earn an average of $82,670 per year, while market research analysts and specialists make an average of $60,100, according to the United States Department of Labor’s Bureau of Labor Statistics.

As of the Bureau’s 2011 survey, 200 marketing managers and 270 market research analysts and specialists were worked in Alaska.

Advertising and Promotions Manager Salary

In 2011, there were a total of 60 advertising and promotions managers working in Alaska, most of which were employed in Anchorage. The average salary among them statewide was $71,010. Those in the 90th percentile were noted to average $107,230, which was 34% higher than the overall statewide average.

Area name
Employment
Annual mean wage
Anchorage AK
50
70280

Market Research Analyst Salary

In 2011, there were a total of 270 market research analysts and marketing specialists working in Alaska, most of which were employed in the Anchorage area. They had an average statewide salary of $60,100. Those in the 90th percentile were noted to average $91,230, which was 34% higher than the overall statewide average.

Area name
Employment
Annual mean wage
Anchorage AK
180
59800
Fairbanks AK
40
58670
Railbelt / Southwest Alaska nonmetropolitan area
30
63190

Marketing Managers Salary

In 2011, there were a total of 200 marketing managers working in Alaska, most of which were employed in Anchorage. They had an average statewide salary of $82,670. Those in the 90th percentile were noted to average $119,730, which was $37,060 more than the overall statewide average.

Area name
Employment
Annual mean wage
Anchorage AK
160
82040

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Alaska

Both public universities and private colleges have campuses in the state that offer degrees in marketing, from associates- level up through doctorates.

These programs often familiarize students with the basics of marketing, advertising, sales and business management to open up opportunities for graduates within the field.

Online schools are also available to students interesting in pursuing marketing careers. Many online degree programs focus on specialty areas of marketing such as market research and analytics.
Among the great public and private colleges in Alaska are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Alaska: