Job-Seeking marketing professionals are often so used to marketing a service or a product that they tend to forget that they themselves are a marketable commodity. When searching for a new job or looking to get promoted, it is important to devise a marketing plan for yourself.
Do Your Homework – Thorough research of companies that you want to work for can aid in successfully landing the job you want. The research you do can even help in developing a cover letter specific to the company you’re applying to work for, and will be a huge help during the interview process.
Plug-in to social media. Websites like LinkedIn can help you network with other professionals while also keeping you up to date on current openings in your field.
Remember the Basics – When searching for a job, apply the basic marketing principles to yourself as follows:
- You are the product.
- Your resume is the promotion.
- Your salary requirement is the price.
Promote – You are the product. Promoting yourself is key in communicating your strengths and skillset.
- Always include a cover letter highlighting your skills.
- Keep your resume up to date.
- Follow-up with prospective employers with a phone call.
- Sharpen and hone your interview skills.
Get the Word Out – While having top-notch credentials is always an important part of getting a job, sometimes it’s not enough. Take the time to get the word out to anyone and everyone – let the world know that you are searching for a new position. Use all the tools available to do this including:
- Cold calls
- Headhunters
- Networking
- Job search sites
Ask for What You Want – When a potential employer asks about your salary requirements, don’t shortchange yourself. Know what you are worth and don’t be afraid to ask for it.