If you are interested in a career in marketing within Nevada choose
from the resources below.
 | What is the Industry like in Nevada? |
| What are the Major Firms? |
| What are Salaries like in Nevada? |
| What School Programs are Available? |
Nevada Marketing Job Industry
Nevada presents many employment opportunities for marketing professionals. Some of the positions for managerial jobs report the possibility of strong growth in coming years. The 1,775 marketing managers that were employed by Nevada companies in 2008 are expected to add 225 more workers to their numbers by 2018. This represents a 12.7% increase in this profession, and should produce 23 new positions each year with 33 positions becoming available each year through workforce attrition. Public relations managers totaled 315 in 2008, and should reach 345 by 2018, a 9.5% increase.
Rank and file marketing professionals should also find a greater number of job opportunities in coming years. The 930 market research analysts and marketing specialists employed in 2008 should balloon to 1,080 by 2018, a 16.1% increase in the workforce. Public relations specialists numbered 1,060 in 2008 and should reach 1,170 by 2018, a 10% increase.
Nevada Job Statistics
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The largest industry in Nevada and the most important for marketing professionals is, of course, gambling. Six of the top ten biggest employers in Nevada are resorts and casinos, and the gaming industry generated $10.7 billion in 2011. This number is down sharply from before the recession, when it peaked at 1$2.9 billion in 2007 and represents a challenge for Nevada’s economy. The downturn is due largely to reduced disposable income in most American households and the emergence of a new gaming industry–online gambling.
The increased competition that Nevada’s gaming industry will face in coming years presents many opportunities for Nevada marketing companies. The need to attract visitors to Nevada’s gaming establishments will generate many marketing ventures throughout the United States and the world. Although Internet gambling remains illegal in the U.S., gambling businesses that are officially established offshore entice many Americans to play on their websites. The Nevada and U.S. gaming industry is pressing Congress to reverse its position on online gambling, which, if successful, would generate enormous marketing possibilities in the future.
Las Vegas is the main economic engine of Nevada with a gross metropolitan product of $91.4 billion in 2010, making it the 33rd largest metropolitan economy in the country. The GMP for Las Vegas grew 1.65% from the fourth quarter of 2011 to the first quarter of 2012, making Las Vegas first among major U.S. cities. All four of Nevada’s Fortune 500 companies are involved in the gambling and tourism trade, and are located in Las Vegas: Las Vegas Sands, Caesars Entertainment, MGM Resorts International, Wynn Resorts.
Marketing Firms in Nevada
A high concentration of the nation’s leading marketing firms indicates a rapidly expanding marketing sector.
- Best Rate Referrals of Las Vegas earned $3.1 million in 2010, a 317% increase from 2007
- Deluxe Marketing of Las Vegas earned $9.1 million in 2010, a 1,410% increase from 2007
- Eagle Promotions of Las Vegas earned $19 million in 2010, a 56% increase from 2007
- Local Leads HQ of Las Vegas earned $2.3 million in 2010, a 915% increase from 2007
- Panthera Interactive of Henderson earned $8 million in 2010, a 356% increase from 2007
- Selling Source of Las Vegas earned $180.1 million in 2010, a 33% increase from 2007
Professional Associations
- American Marketing Association, Las Vegas
- American Marketing Association, Reno-Tahoe
- Society for Marketing Professional Services, Nevada
- American Advertising Federation, Reno
- American Advertising Federation, Las Vegas
Marketing Salaries in Nevada
Marketing professionals in Nevada possess significantly more earning power than most Nevada workers. The average marketing manager annual salary of $118,820 for 2010 was $81,800 more than the median Nevada annual income. The average market research analyst salary of $60,110 for 2010, was $23,100 more than the median Nevada annual salary.
Advertising and Promotions Manager Salary
In 2011, a total of 320 advertising and promotions managers were employed throughout Nevada, most of which were located in Las Vegas and Paradise. The average salary among them was $91,980, which was an average of $44.22 per hour. Managers in the 90th percentile averaged about 44% more than the state’s baseline average at $165,150.
Market Research Analyst Salary
In 2011, a total of 1,770 market research analysts and marketing specialists were employed throughout Nevada, most of which were employed in the Las Vegas and Paradise areas. The average salary among them statewide was $60,110. Analyst and specialists in the top ten percent averaged almost 41% more than the state’s baseline average at $101,610.
Marketing Managers Salary
In 2011, a total of 1,350 marketing managers were employed in Nevada, most of which were employed in Paradise and Las Vegas. The average salary among them statewide was $118,820. Managers in the top ten percent averaged more than $187,199.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in Nevada
Nevada has 37 colleges and universities, of which six offer only Associate’s degrees. Seven colleges can only award Bachelor’s degrees, and five offer up to a Master’s degree. Three universities can award a Doctorate.
Marketing careers in in managerial positions require a Bachelor’s degree or higher and one to five years of related work experience. Marketing jobs in a non-managerial position commonly require at least a Bachelor’s degree in a marketing related field.
Among the great public and private colleges in Nevada are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Nevada: