If you are interested in a career in marketing within Kansas choose
from the resources below.
 | What is the Industry like in Kansas? |
| What are the Major Firms? |
| What are Salaries like in Kansas? |
| What School Programs are Available? |
Kansas Marketing Job Industry
In Kansas, everybody from the farming community to owners of small businesses to corporate executives, rely on teams of marketing professionals – market strategists, research analysts, media planners and buyers, public relations officers, and more — to develop and implement creative marketing strategies that appeal to consumer audiences and draw the attention of business partners.
As part of the Grain Belt, Kansas produces agricultural commodities that are exported all over the world, including soybeans, corn, wheat and livestock. Not only do the farmers of Kansas rely on marketing professionals to help them get the best prices in the global agricultural commodities market, but they also depend on successful business-to-business marketing campaigns to connect with interdependent industries, like machinery manufacturing and food processing, as they work to form prosperous business relationships.
Kansas Job Statistics
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A number of the country’s leading companies are headquartered in Kansas. These include technology firms, service-sector businesses and healthcare providers with some of the biggest advertising budgets in the US. Among the Fortune 500 companies headquartered in Kansas are some that have become household names thanks to some very slick and memorable branding efforts: Sprint Nextel and YRC Worldwide are both based in Overland Park, while Seaboard is located in Shawnee Mission.
Kansas is also the location of a number of companies that engineer and manufacture aircraft and aerostructures, such as the Cessna Aircraft Company, Spirit AeroSystems, Inc. and Hawker Beechcraft Corporation, all in Wichita. These Kansas-based companies, with their global reach, need expert marketers to develop and carry out campaigns that garner them strong consumer audiences and fortify and build their name recognition.
Marketing Firms in Kansas
There are numerous marketing firms in Kansas that employ professionals who specialize in each aspect of a successful marketing campaign, from analysis and inception, to packaging and branding for the best possible results.
According to Hoover’s, a research firm affiliated with Dunn & Bradstreet, the top marketing and advertising agencies in Kansas in terms of revenue are:
- Security Benefit Group, Inc.
- Scholfield Auto, Inc.
- Marketshare Group, Inc.
- Brush Art Corporation
- Marketing Resources Group, Inc.
The following represents the marketing and advertising agencies in Kansas with the most employees:
- Scholfield Auto, Inc.
- Security Benefit Group, Inc.
- Plattform Advertising, Inc.
- Southwestern Bell Yellow Pages, Inc.
- Marketing Resources Group, Inc.
Professional Associations
By joining a professional association, the marketing community in Kansas has access to resources and support that can help with career advancement and peer networking. There are two chapters of the American Marketing Association in Kansas, one in Overland Park serving professionals in Kansas City, and one in Wichita.
The Kansas City Direct Marketing Association is available to direct marketing professionals in the Kansas City area, which includes Overland Park, while the Business Marketing Association in Kansas City serves business-to-business marketers in the area.
The state also has associations for marketing professionals focused directly on specific industrial sectors in the state. Among these are:
- National Agri-MarketingAssociation, which has two chapters in the state
- Propane Marketers Association of Kansas
- Petroleum Marketers and Convenience Store Association of Kansas
- Livestock Marketing Association
Marketing Salaries in Kansas
Marketing managers in Kansas bring in an average of $112,590 a year, according to the United States Department of Labor’s Bureau of Labor Statistics.
Market research analysts and specialists earned an average of $55,370, as of the Bureau’s 2011 survey.
The survey showed 1,060 marketing managers and 2,940 market research analysts and specialists working in the state.
Advertising and Promotions Manager Salary
A salary report released by the US Department of Labor’s Bureau of Labor Statistics in 2011 indicated that 210 advertising and promotions managers were employed throughout Kansas. The average statewide salary among them was found to be $80,650. Managers in the top ten percent, however, were reported to average about 39% more at $132,340.
Market Research Analyst Salary
A salary report released by the US Department of Labor’s Bureau of Labor Statistics in 2011 indicated that 2,940 market research analysts and marketing specialists were employed throughout Kansas. The average salary among them was found to be $55,370, while those in the top ten percent earned $37,710 more at $93,080 on average. Manhattan was noted to be one of the highest paying areas where the average was $64,050, which was 13.5% higher than the statewide average.
Marketing Managers Salary
A salary report released by the US Department of Labor’s Bureau of Labor Statistics in 2011 indicated that 1,060 marketing managers were employed throughout Kansas. The average salary among them was found to be $112,590, while those in the top ten percent earned $66,270 more at $178,860 on average.
These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.
* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.
Marketing Degrees in Kansas
For students hoping to enter the marketing field, Kansas offers many options. The state is home to community colleges, as well as private and public universities that offer degrees in marketing at all levels.
Undergraduate degrees are available at some 17 schools in the state, while a dozen offer graduate degrees.
With a degree related to marketing, graduates are prepared to take on the creative challenge of effectively putting the right message in front of the right audience.
Among the great public and private colleges in Kansas are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Kansas: